The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
Nowadays everyone has one specific goal about their profits, they seek for various ways that can bring them lucrative approaches to gain much more money. In this order, the writer of the argument recommends that the time assigned to weather and local news should have been restored to its previous level in order to attract more audiences to the program and to avoid losing much more advertising income; however, this recommendation can not be accepted as it is in that it rests on a number of premises all of which can be challenged in one way or another.
The first problem with the argument is that the writer assumes that most of the nags received from audiences have occurred because of time reduction in the mentioned program. However, there is no evidence to show that these nags have something to do with time reduction. For instance, maybe these complaints related to the quality of this program or maybe the broadcaster has been changed and the new one cannot perform as well as the last one does. Also, even there is no witness to illustrate how much time was the program declined? Perhaps it just was declined for 1 minute, and this meager time declination has nothing to do with viewers’ complaints.
Another problem with the argument is that the writer mentioned the abolishing of local businesses’ advertisements followed by diminishing the program time. However, there is no testament to definitely prove that this is the case. Perhaps these businesses do not need to pay for their commercials anymore and they reach to their acme of well-knowing; or perhaps the program’s payments have been dramatically increased that do not let them invest for it and they prefer to advertising somewhere else like another program, on billboards in a city, on the websites and so on.
A third issue with the argument is that the writer assumes that things remain the same over a year. However, in most cases this is not true. Maybe one year ago there were few programs support weather and local news and people would not aware this sort of news unless they follow the program; but now by variety in programs and different devices, even todays cell phones, it is ridicules to spend time on just one specific program.
In the final analysis, the writer’s recommendation cannot be taken to be correct because, as it was illustrated in the body paragraphs above, it depends on a number of assumptions each of which is dubious. The recommendation can only be accepted if the weaknesses already referred to are all expunged.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 432 350
No. of Characters: 2049 1500
No. of Different Words: 208 200
Fourth Root of Number of Words: 4.559 4.7
Average Word Length: 4.743 4.6
Word Length SD: 2.619 2.4
No. of Words greater than 5 chars: 136 100
No. of Words greater than 6 chars: 114 80
No. of Words greater than 7 chars: 70 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.8 21.0
Sentence Length SD: 17.859 7.5
Use of Discourse Markers (%): 0.733 0.12
Sentence-Text Coherence: 0.332 0.35
Sentence-Para Coherence: 0.578 0.50
Sentence-Sentence Coherence: 0.059 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
Nowadays everyone has one specific goal ...
^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...n be challenged in one way or another. The first problem with the argument is...
^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...g to do with viewers' complaints. Another problem with the argument is t...
^^^
Line 5, column 484, Rule ID: PREFER_TO_VBG[1]
Message: Did you mean 'advertise'?
Suggestion: advertise
...t them invest for it and they prefer to advertising somewhere else like another program, on...
^^^^^^^^^^^
Line 6, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... in a city, on the websites and so on. A third issue with the argument is tha...
^^^
Line 7, column 354, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'todays'' or 'today's'?
Suggestion: todays'; today's
...in programs and different devices, even todays cell phones, it is ridicules to spend t...
^^^^^^
Line 8, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...end time on just one specific program. In the final analysis, the writer&apos...
^^^
Transition Words or Phrases used:
also, but, first, however, if, may, so, third, well, for instance, sort of, as well as, in most cases
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 38.0 28.8173652695 132% => Less pronouns wanted
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2123.0 2260.96107784 94% => OK
No of words: 432.0 441.139720559 98% => OK
Chars per words: 4.91435185185 5.12650576532 96% => OK
Fourth root words length: 4.55901411391 4.56307096286 100% => OK
Word Length SD: 2.800461968 2.78398813304 101% => OK
Unique words: 213.0 204.123752495 104% => OK
Unique words percentage: 0.493055555556 0.468620217663 105% => OK
syllable_count: 669.6 705.55239521 95% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 101.024661456 57.8364921388 175% => OK
Chars per sentence: 141.533333333 119.503703932 118% => OK
Words per sentence: 28.8 23.324526521 123% => OK
Discourse Markers: 6.73333333333 5.70786347227 118% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0 0.218282227539 0% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0 0.0743258471296 0% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0 0.0701772020484 0% => Sentences are similar to each other.
Paragraph topic coherence: 0.0 0.128457276422 0% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0 0.0628817314937 0% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 16.1 14.3799401198 112% => OK
flesch_reading_ease: 43.06 48.3550499002 89% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 11.79 12.5979740519 94% => OK
dale_chall_readability_score: 8.72 8.32208582834 105% => OK
difficult_words: 101.0 98.500998004 103% => OK
linsear_write_formula: 26.5 12.3882235529 214% => Linsear_write_formula is high.
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.