The following is a memorandum from the business manager of WLSS television station.
"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The author of an article argues that because of increase in time covering national news and decrease in time covering weather and local news has caused an increase in the number of complaints concerned with the station's coverage of the weather and local news and a decrease in the number of advertisement contracts. To overcome this, the author plans to attract more viewers by expanding the coverage of weather and local news on all news programs. Though the underlying argument certainly has merit, because of a lack of evidence, weak assumptions, vague language the author's argument is unsubstantiated and deeply flawed. some of the flaws are as follows.
Firstly, the author while relating the increase and decrease of coverage with the increase in complaints about the local and weather news has not stated any evidence about the same. For example, it might be reverse cause and effect situation in which due to increase in complaints the author has planned to cut the coverage of weather and local news.
Secondly, the author while relating the cancellation of advertising contracts with the change in the late night program content has not presented any data in evidence to support the given statement. For example, if the advertisements contracts were cancelled because the advertisements were not broadcasted as per the schedule and the owners of the specific brands were not happy with the approach of the news channel.
Thirdly, the author while taking a step to attract more viewers and to avoid the losses is planning to increase the coverage of weather and local news program. the author has not provided any survey showing that the the exact reason behind the decreasing in revenues and the number of viewers is the change in the late night news program. For instance, if the plan to expand the coverage of weather and local news on all news programs fails, the plan could have an adverse effect on the company.
Although as stated the author's argument is categorically unconvincing. the author could strength the argument were he to have the provided the exact relation of events taking place, some proof about the co-relation, a survey of the viewers to show the exact reason behind the decrease in the viewers. if the author had provided the above information, the argument's reasoning would have much improved. However without these changes, the author's argument is implausible and the reasoning faulty.
In the conclusion, the author presents an interesting but flawed argument. had the author presented as support the above added information the argument would have been persuasive. As it stands, the author's argument is too weak to be true. Hence, i remain unconvinced.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 443 350
No. of Characters: 2212 1500
No. of Different Words: 174 200
Fourth Root of Number of Words: 4.588 4.7
Average Word Length: 4.993 4.6
Word Length SD: 2.653 2.4
No. of Words greater than 5 chars: 173 100
No. of Words greater than 6 chars: 131 80
No. of Words greater than 7 chars: 93 40
No. of Words greater than 8 chars: 38 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 31.643 21.0
Sentence Length SD: 16.744 7.5
Use of Discourse Markers (%): 0.714 0.12
Sentence-Text Coherence: 0.422 0.35
Sentence-Para Coherence: 0.692 0.50
Sentence-Sentence Coherence: 0.158 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 212, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...number of complaints concerned with the stations coverage of the weather and local news ...
^^^^^^^^
Line 1, column 570, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...e, weak assumptions, vague language the authors argument is unsubstantiated and deeply ...
^^^^^^^
Line 1, column 625, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Some
...t is unsubstantiated and deeply flawed. some of the flaws are as follows. Fi...
^^^^
Line 1, column 625, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...t is unsubstantiated and deeply flawed. some of the flaws are as follows. Firstly, ...
^^^^^^^^^^^
Line 19, column 161, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...rage of weather and local news program. the author has not provided any survey show...
^^^
Line 19, column 213, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...as not provided any survey showing that the the exact reason behind the decreasing in r...
^^^^^^^
Line 19, column 213, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...as not provided any survey showing that the the exact reason behind the decreasing in r...
^^^^^^^
Line 25, column 1, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Although” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... adverse effect on the company. Although as stated the authors argument is categ...
^^^^^^^^
Line 25, column 24, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...company. Although as stated the authors argument is categorically unconvincing....
^^^^^^^
Line 25, column 72, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...argument is categorically unconvincing. the author could strength the argument were...
^^^
Line 25, column 302, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...son behind the decrease in the viewers. if the author had provided the above infor...
^^
Line 25, column 402, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...nts reasoning would have much improved. However without these changes, the authors argu...
^^^^^^^
Line 25, column 437, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ved. However without these changes, the authors argument is implausible and the reasoni...
^^^^^^^
Line 31, column 76, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Had
...nts an interesting but flawed argument. had the author presented as support the abo...
^^^
Line 31, column 199, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...have been persuasive. As it stands, the authors argument is too weak to be true. Hence,...
^^^^^^^
Line 31, column 247, Rule ID: I_LOWERCASE[2]
Message: Did you mean 'I'?
Suggestion: I
...argument is too weak to be true. Hence, i remain unconvinced.
^
Transition Words or Phrases used:
but, first, firstly, hence, however, if, second, secondly, so, third, thirdly, while, for example, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 3.0 13.6137724551 22% => More relative clauses wanted.
Pronoun: 8.0 28.8173652695 28% => OK
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2288.0 2260.96107784 101% => OK
No of words: 443.0 441.139720559 100% => OK
Chars per words: 5.16478555305 5.12650576532 101% => OK
Fourth root words length: 4.58776254615 4.56307096286 101% => OK
Word Length SD: 2.7269370477 2.78398813304 98% => OK
Unique words: 179.0 204.123752495 88% => More unique words wanted.
Unique words percentage: 0.404063205418 0.468620217663 86% => More unique words wanted or less content wanted.
syllable_count: 702.0 705.55239521 99% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 72.238064413 57.8364921388 125% => OK
Chars per sentence: 120.421052632 119.503703932 101% => OK
Words per sentence: 23.3157894737 23.324526521 100% => OK
Discourse Markers: 5.84210526316 5.70786347227 102% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 16.0 5.25449101796 305% => Less language errors wanted.
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.23622171213 0.218282227539 108% => OK
Sentence topic coherence: 0.0754724150034 0.0743258471296 102% => OK
Sentence topic coherence SD: 0.101056268002 0.0701772020484 144% => OK
Paragraph topic coherence: 0.133081527948 0.128457276422 104% => OK
Paragraph topic coherence SD: 0.122324379042 0.0628817314937 195% => OK
Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.94 12.5979740519 103% => OK
dale_chall_readability_score: 8.13 8.32208582834 98% => OK
difficult_words: 94.0 98.500998004 95% => OK
linsear_write_formula: 17.5 12.3882235529 141% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.