The following memorandum is from the president of Primo Doll Manufacturing Inc According to a survey last year of parents who purchased the Elkie our most popular doll 90 percent reported that although their children were extremely satisfied with the doll

The memorandum from the president of Primo Doll Manufacturing talks about their most popular product "Elkie", two different surveys regarding this doll suggest that it is not upto the mark when it comes to durability, based of off these responses the company has decided to follow in their competitor's footsteps and use higher quality materials. The company predicts that their profits will exceed that of their rival company Optima Doll Manufacturing. The argument in itself is not sufficient to justify whether this prediction is accurate or not.

The argument does not mention the size of the population that took the survey, the paucity of this information brings the credibility of the surveys into question. How many people were surveyed? were they all from the same locality? or was the survey carried out in different regions. For the results of this survey to be taken seriously it is important that it is able to represent the target market appropriately. Another factor about the surveys that is not known to us is the type of questions asked. Were the questions strictly regarding the durability of the dolls? or were the parents also asked about other factors like affordability and availability? If the survey was solely focussed on durability then it may be the case that there are other flaws in the product that were not revealed because the survey did not ask about them.

The survey also misses out on getting an opinion about competing products from the consumers. It could be the case that it is not just "Elkie" facing problems with durability and this might be a market wide problem in the Dolls sector, in which case switching to the same "higher quality" material as their competitor may not be useful at all. Maybe competing products are cheaper than their doll and that is why they sell more. It could be the case that "Elkie" is not available in many stores which is why it does lesser number of sales.

Another key detail that has not been mentioned is the competitor analysis, while the company has decided to switch to the same durable material used by Optimo Dolls, it is unknown whether that company is able to acheive higher sales figures as a direct of consequence of using better grade material. It could be the case that Optimo does better in sales because of its marketing strategy and the choice of material used may not have any significance, in this case Primo Dolls won't benefit from having the same manufacturing process as Optimo.

The surveys regarding the doll suggest that it is not upto the mark when it comes to durability, based of off these responses the company has decided to follow in their competitor's footsteps and use higher quality materials by doing this, the company predicts that their profits will exceed that of their rival company Optima Doll Manufacturing, this prediction is not justified as there are many other factors regarding the survey, the people that were surveyed and the business strategy of the competing company that haven't been talked about.

Votes
Average: 6.6 (2 votes)
Essay Categories
Essays by the user:

Grammar and spelling errors:
Line 1, column 401, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...company predicts that their profits will exceed that of their rival company Optim...
^^
Line 1, column 465, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ival company Optima Doll Manufacturing. The argument in itself is not sufficient to...
^^^
Line 3, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... this prediction is accurate or not. The argument does not mention the size of t...
^^^
Line 3, column 196, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Were
...uestion. How many people were surveyed? were they all from the same locality? or was...
^^^^
Line 3, column 234, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Or
...? were they all from the same locality? or was the survey carried out in different...
^^
Line 3, column 573, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Or
... regarding the durability of the dolls? or were the parents also asked about other...
^^
Line 9, column 284, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...company predicts that their profits will exceed that of their rival company Optim...
^^
Line 9, column 521, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: haven't
... strategy of the competing company that havent been talked about.
^^^^^^

Transition Words or Phrases used:
also, if, may, regarding, so, then, while

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 36.0 19.6327345309 183% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 23.0 13.6137724551 169% => OK
Pronoun: 57.0 28.8173652695 198% => Less pronouns wanted
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 10.0 16.3942115768 61% => OK

Performance on vocabulary words:
No of characters: 2563.0 2260.96107784 113% => OK
No of words: 512.0 441.139720559 116% => OK
Chars per words: 5.005859375 5.12650576532 98% => OK
Fourth root words length: 4.75682846001 4.56307096286 104% => OK
Word Length SD: 2.76507252493 2.78398813304 99% => OK
Unique words: 217.0 204.123752495 106% => OK
Unique words percentage: 0.423828125 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 813.6 705.55239521 115% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 127.238689912 57.8364921388 220% => The lengths of sentences changed so frequently.
Chars per sentence: 134.894736842 119.503703932 113% => OK
Words per sentence: 26.9473684211 23.324526521 116% => OK
Discourse Markers: 2.15789473684 5.70786347227 38% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.227483277355 0.218282227539 104% => OK
Sentence topic coherence: 0.0772262736979 0.0743258471296 104% => OK
Sentence topic coherence SD: 0.0658974832533 0.0701772020484 94% => OK
Paragraph topic coherence: 0.141058609295 0.128457276422 110% => OK
Paragraph topic coherence SD: 0.0662286138664 0.0628817314937 105% => OK

Essay readability:
automated_readability_index: 15.6 14.3799401198 108% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 12.07 12.5979740519 96% => OK
dale_chall_readability_score: 8.26 8.32208582834 99% => OK
difficult_words: 108.0 98.500998004 110% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?

---------------------

Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Grammar and spelling errors:
Line 1, column 401, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...company predicts that their profits will exceed that of their rival company Optim...
^^
Line 1, column 465, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ival company Optima Doll Manufacturing. The argument in itself is not sufficient to...
^^^
Line 3, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... this prediction is accurate or not. The argument does not mention the size of t...
^^^
Line 3, column 196, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Were
...uestion. How many people were surveyed? were they all from the same locality? or was...
^^^^
Line 3, column 234, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Or
...? were they all from the same locality? or was the survey carried out in different...
^^
Line 3, column 573, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Or
... regarding the durability of the dolls? or were the parents also asked about other...
^^
Line 9, column 284, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...company predicts that their profits will exceed that of their rival company Optim...
^^
Line 9, column 521, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: haven't
... strategy of the competing company that havent been talked about.
^^^^^^

Transition Words or Phrases used:
also, if, may, regarding, so, then, while

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 36.0 19.6327345309 183% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 23.0 13.6137724551 169% => OK
Pronoun: 57.0 28.8173652695 198% => Less pronouns wanted
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 10.0 16.3942115768 61% => OK

Performance on vocabulary words:
No of characters: 2563.0 2260.96107784 113% => OK
No of words: 512.0 441.139720559 116% => OK
Chars per words: 5.005859375 5.12650576532 98% => OK
Fourth root words length: 4.75682846001 4.56307096286 104% => OK
Word Length SD: 2.76507252493 2.78398813304 99% => OK
Unique words: 217.0 204.123752495 106% => OK
Unique words percentage: 0.423828125 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 813.6 705.55239521 115% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 127.238689912 57.8364921388 220% => The lengths of sentences changed so frequently.
Chars per sentence: 134.894736842 119.503703932 113% => OK
Words per sentence: 26.9473684211 23.324526521 116% => OK
Discourse Markers: 2.15789473684 5.70786347227 38% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.227483277355 0.218282227539 104% => OK
Sentence topic coherence: 0.0772262736979 0.0743258471296 104% => OK
Sentence topic coherence SD: 0.0658974832533 0.0701772020484 94% => OK
Paragraph topic coherence: 0.141058609295 0.128457276422 110% => OK
Paragraph topic coherence SD: 0.0662286138664 0.0628817314937 105% => OK

Essay readability:
automated_readability_index: 15.6 14.3799401198 108% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 12.07 12.5979740519 96% => OK
dale_chall_readability_score: 8.26 8.32208582834 99% => OK
difficult_words: 108.0 98.500998004 110% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?

---------------------

Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.