The following is a recommendation from the Board of Directors of Monarch Books.
"We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
First of all, the high quantity of customers in the last years probably indicates that they like the business model that has been implemented until this moment. In this sense, it is doubtful that opening a café is the solution for obtaining a competitive advantage and increase the number of clients. The best way, in my opinion, to establish if a café is an incentive for people to go to a library, is to make a survey on the things that they appreciate the most in the library, and on the possible influence that the possibility of having a coffee there would have on their frequency on going there. If the results establish that few clients would start going more if a café was installed, an economic viability analysis should be done, in order to determine if the inversion is profitable.
Secondly, it is undeniable that the number of children in the zone is decreasing. However, this fall can imply, as a counterpart, that parents may be having less offspring. If this were true, it would mean that they would have more money per child, supposing that their acquisitive power has not diminished in the last years. Consequently, as they have more money to spend, it is possible that they are able to buy more books for their children, thus not decreasing the demand of this genre. Hence, if this hypothesis was proved true, the decrease in the number of children’s books would be harmful for the library, and it would be needed a study to determine if the café would attract enough people to guarantee that this economic loss is covered. To establish if this hypothesis is veritable, a sociological study of the all-aged population of the zone should be developed, in order to determine if the decline in the number of births is due to the emigration of people to other zones. This study should be combined, as well, with a survey on the income of every family, to infer if their acquisitive power has dropped. Finally, it should also include a section to ask them how much money they expect to spend in the next months in books for their children, to determine if they are spending more or less than before.
Finally, regarding the mention of a new competitor in the sector, the paragraph does not clearly state if both libraries sell the same kind of books, so it may be supposed that their typical client profile might be different. For example, it would not be hare-brained to think that the other shop only sells comics, as there are many businesses like this in every city. Furthermore, as clients are different, it would have sense that their interests were distinct. In this case, it would be plausible that, although a café is the key for success in their competitor’s shop, it is not a good idea to install it in this library. To solve this, more information about the clients’ profile of the competitor’s business should be obtained. If the typical client was similar to that of Monarch Books, this recommendation could be adequate.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-29 | lanhhoang | 81 | view |
| 2020-01-21 | stevewang1007 | 69 | view |
| 2020-01-20 | Anshul Agrawal | 77 | view |
| 2019-11-23 | kook | 59 | view |
| 2019-11-03 | Raunaq | 69 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 518 350
No. of Characters: 2371 1500
No. of Different Words: 225 200
Fourth Root of Number of Words: 4.771 4.7
Average Word Length: 4.577 4.6
Word Length SD: 2.568 2.4
No. of Words greater than 5 chars: 147 100
No. of Words greater than 6 chars: 114 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 56 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.778 21.0
Sentence Length SD: 11.783 7.5
Use of Discourse Markers (%): 0.833 0.12
Sentence-Text Coherence: 0.314 0.35
Sentence-Para Coherence: 0.45 0.50
Sentence-Sentence Coherence: 0.065 0.07
Number of Paragraphs: 3 5
Grammar and spelling errors:
Line 1, column 587, Rule ID: ON_GOING[1]
Message: Did you mean 'ongoing'?
Suggestion: ongoing
...fee there would have on their frequency on going there. If the results establish that fe...
^^^^^^^^
Line 3, column 158, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun offspring is countable.
Suggestion: fewer
...counterpart, that parents may be having less offspring. If this were true, it would ...
^^^^
Transition Words or Phrases used:
also, consequently, finally, first, furthermore, hence, however, if, may, regarding, second, secondly, so, thus, well, for example, kind of, first of all, in my opinion, more or less
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 35.0 19.6327345309 178% => OK
Auxiliary verbs: 20.0 12.9520958084 154% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 60.0 28.8173652695 208% => Less pronouns wanted
Preposition: 66.0 55.5748502994 119% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2464.0 2260.96107784 109% => OK
No of words: 518.0 441.139720559 117% => OK
Chars per words: 4.75675675676 5.12650576532 93% => OK
Fourth root words length: 4.77070365392 4.56307096286 105% => OK
Word Length SD: 2.78935283879 2.78398813304 100% => OK
Unique words: 232.0 204.123752495 114% => OK
Unique words percentage: 0.447876447876 0.468620217663 96% => OK
syllable_count: 770.4 705.55239521 109% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 13.0 4.96107784431 262% => Less pronouns wanted as sentence beginning.
Article: 6.0 8.76447105788 68% => OK
Subordination: 10.0 2.70958083832 369% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 12.0 4.22255489022 284% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 60.261364893 57.8364921388 104% => OK
Chars per sentence: 136.888888889 119.503703932 115% => OK
Words per sentence: 28.7777777778 23.324526521 123% => OK
Discourse Markers: 10.1111111111 5.70786347227 177% => OK
Paragraphs: 3.0 5.15768463074 58% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.128842140948 0.218282227539 59% => OK
Sentence topic coherence: 0.0471837317225 0.0743258471296 63% => OK
Sentence topic coherence SD: 0.0391450207343 0.0701772020484 56% => OK
Paragraph topic coherence: 0.092218267934 0.128457276422 72% => OK
Paragraph topic coherence SD: 0.0129761744834 0.0628817314937 21% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 15.4 14.3799401198 107% => OK
flesch_reading_ease: 51.52 48.3550499002 107% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 10.92 12.5979740519 87% => OK
dale_chall_readability_score: 8.23 8.32208582834 99% => OK
difficult_words: 105.0 98.500998004 107% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Minimum four paragraphs wanted.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.