"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
At first glance, the advertising director's conclusion that the Super Screen Movie Production Company should further invest in the advertisement for their movies. However, a thorough investigation reveals that this claim relies on a series of assumption, which causes the entire argument wholly unconvincing. Before any final conclusions are made, the director should evaluate the validity of supporting data used to justify the conclusion critically and objectively.
First and foremost, the director does not provide enough concrete data in insisting that the increase in the percentage of positive reviews about the Super Screen movies is a meaningful trend which could compensate the decrease in the number of customers. If there are just a few numbers of movie reviewers, say five people, and if two people had previously given a positive comment and a third reviewer added another one in the past year, the percentage will grow from 40 percent to 60 percent. Therefore, the director must evaluate the validity of the data about the increasing positive reviews by certain movie reviewers and compare the numbers together.
In the second place, the director assumes that the positive reviews for specific Super Screen movies justify that all of the movies are qualified. It is necessary to question which movies were scored with high evaluation points and which were not. The decline of the number of people attending the Super Screen-produced movies may have been caused by certain boring movies that led them to feel reluctant to watch any other movies. Without ruling out this possibility, the director's argument that the public lacking in the awareness of their movies remains absolutely unpersuasive.
Thirdly, the director needs to consider whether investment in advertising in the past years had not contributed to the recent trend of the decreasing number of attendees. If the company had been allocating a greater share of the budget to advertisements in the past year during the same time period as mentioned in the argument, further public relations will not be the best choice. There may be some problems in the way of the advertisement, but it is definitely possible that the trend has been caused by different factors rather than the public's lack of awareness.
As discussed above, the director's claim relies on several assumptions that are not sufficiently supported. Before arriving at the final conclusion, the director should acknowledge that the argument lacks sufficient data and thorough investigation is necessary in order to make the argument more compelling.
- The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition.Write a response in which you discuss the extent to which you agree or disagree 79
- "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in a 58
Comments
Essay evaluation report
argument 1 -- not OK
argument 2 -- OK
argument 3 -- OK
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 2 2
No. of Sentences: 15 15
No. of Words: 409 350
No. of Characters: 2146 1500
No. of Different Words: 211 200
Fourth Root of Number of Words: 4.497 4.7
Average Word Length: 5.247 4.6
Word Length SD: 2.815 2.4
No. of Words greater than 5 chars: 171 100
No. of Words greater than 6 chars: 124 80
No. of Words greater than 7 chars: 93 40
No. of Words greater than 8 chars: 59 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.267 21.0
Sentence Length SD: 8.144 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.37 0.35
Sentence-Para Coherence: 0.624 0.50
Sentence-Sentence Coherence: 0.093 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
At first glance, the advertising directo...
^^^
Line 1, column 471, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... conclusion critically and objectively. First and foremost, the director does no...
^^^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ers and compare the numbers together. In the second place, the director assume...
^^
Line 3, column 117, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...ecific Super Screen movies justify that all of the movies are qualified. It is necessary t...
^^^^^^^^^^
Line 3, column 476, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...ithout ruling out this possibility, the directors argument that the public lacking in the...
^^^^^^^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...vies remains absolutely unpersuasive. Thirdly, the director needs to consider ...
^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...r than the publics lack of awareness. As discussed above, the directors claim ...
^^^
Transition Words or Phrases used:
but, first, however, if, may, second, so, therefore, third, thirdly, in the second place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2181.0 2260.96107784 96% => OK
No of words: 409.0 441.139720559 93% => More content wanted.
Chars per words: 5.33251833741 5.12650576532 104% => OK
Fourth root words length: 4.49708221141 4.56307096286 99% => OK
Word Length SD: 2.88743222289 2.78398813304 104% => OK
Unique words: 211.0 204.123752495 103% => OK
Unique words percentage: 0.515892420538 0.468620217663 110% => OK
syllable_count: 685.8 705.55239521 97% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 41.4710608604 57.8364921388 72% => OK
Chars per sentence: 145.4 119.503703932 122% => OK
Words per sentence: 27.2666666667 23.324526521 117% => OK
Discourse Markers: 5.86666666667 5.70786347227 103% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.210013778244 0.218282227539 96% => OK
Sentence topic coherence: 0.0689659399435 0.0743258471296 93% => OK
Sentence topic coherence SD: 0.0476469471693 0.0701772020484 68% => OK
Paragraph topic coherence: 0.107018426696 0.128457276422 83% => OK
Paragraph topic coherence SD: 0.0316233468961 0.0628817314937 50% => OK
Essay readability:
automated_readability_index: 17.3 14.3799401198 120% => OK
flesch_reading_ease: 35.61 48.3550499002 74% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.0 12.197005988 123% => OK
coleman_liau_index: 13.93 12.5979740519 111% => OK
dale_chall_readability_score: 9.18 8.32208582834 110% => OK
difficult_words: 109.0 98.500998004 111% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
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Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.