The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year.And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.'
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
There are several pieces of information that are missing in the argument which are crucial, and thus need to be supplied before any conclusion can be made or any action can be taken. There is no mention of the number of movies produced in the past year by the production company, just the observation that the total number of people that have attended the production house's movies have decreased. This does not imply that the crowd attendance per movie has decreased, as it can be the case that the number of movies produced in the last year is lesser than usual. Even if a similar number of movies were produced, a lesser number of shows might have been presented this year by the theaters. Thus, crowd attendance per movie, a number of shows per movie are some of the facts that need to be taken into consideration.
The percentage of positive reviews cannot by itself indicate anything of significance, as there are more things to be known before like reputation of the reviewers giving a negative or a positive review, as a good review from a well-reputed reviewer will carry more weight than a negative review from a new reviewer. A detailed study of the number and nature of the reviewer and his review has to be made before anything can be inferred from the reviews.
Furthermore, there is no information regarding movie-wise reviews, which show the reviews of the movie along with a measure of how well they were received by the crowd. This information is necessary to determine if there really was a mismatch between a good movie review but a cold reception by the audience. Another important factor that needs to be taken account of is movies released in the past year from all other production companies.
If a lot of better movies than the ones from the production company as reviewed by the critics have been released, then it can be expected that the response to the movies of the production company would have reduced, with the movie reviews being positive but the competitors being better. So, a quantitative evaluation of movies by the reviewers should be provided to find out the real cause of the drop in the response from the audience. If quantitative evaluation rates the company's movies lower than other movies in the past year, then the movie quality is a reason that the company needs to work on.
Thus, it is hasty to conclude a requirement for higher advertising, and the above-mentioned factors should be considered before a conclusion is reached.
- A nation should require all of its students to study the same national curriculum until they enter college. 16
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 429 350
No. of Characters: 2014 1500
No. of Different Words: 181 200
Fourth Root of Number of Words: 4.551 4.7
Average Word Length: 4.695 4.6
Word Length SD: 2.645 2.4
No. of Words greater than 5 chars: 142 100
No. of Words greater than 6 chars: 97 80
No. of Words greater than 7 chars: 73 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 30.643 21.0
Sentence Length SD: 9.446 7.5
Use of Discourse Markers (%): 0.643 0.12
Sentence-Text Coherence: 0.39 0.35
Sentence-Para Coherence: 0.657 0.50
Sentence-Sentence Coherence: 0.13 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 749, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...nce per movie, number of shows per movie are some of the facts that need to be ta...
^^
Line 1, column 755, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...r movie, number of shows per movie are some of the facts that need to be taken into consid...
^^^^^^^^^^^
Line 3, column 337, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...from a new reviewer. A detailed study of number and nature of reviewer and his re...
^^
Transition Words or Phrases used:
but, furthermore, if, really, regarding, so, then, thus, well, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 32.0 19.6327345309 163% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 2047.0 2260.96107784 91% => OK
No of words: 423.0 441.139720559 96% => OK
Chars per words: 4.83924349882 5.12650576532 94% => OK
Fourth root words length: 4.53508145475 4.56307096286 99% => OK
Word Length SD: 2.68051331881 2.78398813304 96% => OK
Unique words: 190.0 204.123752495 93% => More unique words wanted.
Unique words percentage: 0.449172576832 0.468620217663 96% => OK
syllable_count: 660.6 705.55239521 94% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 30.0 22.8473053892 131% => The Avg. Sentence Length is relatively long.
Sentence length SD: 57.6971332362 57.8364921388 100% => OK
Chars per sentence: 146.214285714 119.503703932 122% => OK
Words per sentence: 30.2142857143 23.324526521 130% => OK
Discourse Markers: 4.85714285714 5.70786347227 85% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.223915569284 0.218282227539 103% => OK
Sentence topic coherence: 0.098973529983 0.0743258471296 133% => OK
Sentence topic coherence SD: 0.0661181695463 0.0701772020484 94% => OK
Paragraph topic coherence: 0.123247750004 0.128457276422 96% => OK
Paragraph topic coherence SD: 0.0752423008467 0.0628817314937 120% => OK
Essay readability:
automated_readability_index: 16.5 14.3799401198 115% => OK
flesch_reading_ease: 41.03 48.3550499002 85% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.0 12.197005988 123% => OK
coleman_liau_index: 11.38 12.5979740519 90% => OK
dale_chall_readability_score: 8.26 8.32208582834 99% => OK
difficult_words: 84.0 98.500998004 85% => OK
linsear_write_formula: 17.5 12.3882235529 141% => OK
gunning_fog: 14.0 11.1389221557 126% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.