The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should, therefore, allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
Memo from the advertising director of the movie production company state that they should allocate greater budget for advertising to reach the general public. To bolster the claim mentioned by the director, he mentioned that, though there is positive feedbacks from the people, public has lack of awareness about that. With these evidences this argument may seem cogent. However, there are several loop holes and unwarrented assumptions to undermine the argument. therefore, to come up with the conclusion author should answered three questions to evalute the possibilities.
First, the argument mentioned that there are few number of people who attend movies and yet the percentage of the positive reveiw is high. this two arguments are cannot relate with each other. before come up with the conclusion from this, director should answer the question "is this high percentage of reviews may cause because of low number of people?". this can be possible cause, that people who attend for the movies are the one who are more interested about that movie and because of that they give high reviews. In that case though the movie production company would not supply high quality movies the percentage of positive reviews may goes high. To evalutae the quality of the movie feedbacks should be get from the general people.
Second, is the low number of movie attendance are becuse of lack of awareness about the good quality of movies? What are the possible causes for lower people for the movies? there is a possibility that people know about the good quality in the producion company, and they did not visit that place because of any other reasons like lack of facilities, workers are not friendly and may more. before evaluate only based on the good quality of the movies movie companies should consider these posibilities also.
Third, is this advertising can attract more people to the movie centers? did the good quality is the movies can increase the attendance? there is a possibility that most of the people in this area like certain type of movies. As a example if most of the people like action movies and this movie production company provide romantic movies with good quality. Surely, they would not attract to this company because they would not like those types. therefore, before come up with the conclusion the company can do smaal survey for the general public and gather all information.
As a conclusion if the director give answers to the above questions this argument will be more cogent than before. answers for the questions may remove the unwarrented assumptions made by the director of the movie production company.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-08-04 | Deepak_Sharma | 30 | view |
| 2019-09-21 | jms96ZZ | 29 | view |
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Comments
Essay evaluation report
argument 1 -- not really
argument 2 -- OK
argument 3 -- OK
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 437 350
No. of Characters: 2155 1500
No. of Different Words: 162 200
Fourth Root of Number of Words: 4.572 4.7
Average Word Length: 4.931 4.6
Word Length SD: 2.42 2.4
No. of Words greater than 5 chars: 162 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 67 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 31.214 21.0
Sentence Length SD: 21.298 7.5
Use of Discourse Markers (%): 0.714 0.12
Sentence-Text Coherence: 0.394 0.35
Sentence-Para Coherence: 0.624 0.50
Sentence-Sentence Coherence: 0.18 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 42, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...emo from the advertising director of the movie production company state that they...
^^
Line 1, column 145, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...ter budget for advertising to reach the general public. To bolster the claim mentioned by the ...
^^^^^^^^^^^^^^
Line 1, column 235, Rule ID: THERE_S_MANY[4]
Message: Did you mean 'there are positive feedbacks'?
Suggestion: there are positive feedbacks
...the director, he mentioned that, though there is positive feedbacks from the people, public has lack of awa...
^^^^^^^^^^^^^^^^^^^^^^^^^^^
Line 1, column 466, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Therefore
... assumptions to undermine the argument. therefore, to come up with the conclusion author ...
^^^^^^^^^
Line 4, column 46, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun number seems to be countable; consider using: 'few numbers'.
Suggestion: few numbers
..., the argument mentioned that there are few number of people who attend movies and yet the...
^^^^^^^^^^
Line 4, column 140, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...centage of the positive reveiw is high. this two arguments are cannot relate with ea...
^^^^
Line 4, column 194, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Before
...ents are cannot relate with each other. before come up with the conclusion from this, ...
^^^^^^
Line 4, column 367, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...because of low number of people?'. this can be possible cause, that people who ...
^^^^
Line 4, column 723, Rule ID: SHOULD_BE_DO[1]
Message: Did you mean 'got', 'gotten'?
Suggestion: got; gotten
...uality of the movie feedbacks should be get from the general people. Second, i...
^^^
Line 7, column 175, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...causes for lower people for the movies? there is a possibility that people know about...
^^^^^
Line 7, column 391, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Before
... workers are not friendly and may more. before evaluate only based on the good quality...
^^^^^^
Line 7, column 391, Rule ID: SENTENCE_FRAGMENT[1]
Message: “before” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... workers are not friendly and may more. before evaluate only based on the good quality...
^^^^^^
Line 7, column 445, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'movies'' or 'movie's'?
Suggestion: movies'; movie's
...e only based on the good quality of the movies movie companies should consider these p...
^^^^^^
Line 7, column 503, Rule ID: ALSO_SENT_END[1]
Message: 'Also' is not used at the end of the sentence. Use 'as well' instead.
Suggestion: as well
...nies should consider these posibilities also. Third, is this advertising can a...
^^^^
Line 10, column 74, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Did
...tract more people to the movie centers? did the good quality is the movies can incr...
^^^
Line 10, column 138, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...the movies can increase the attendance? there is a possibility that most of the peopl...
^^^^^
Line 10, column 230, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...is area like certain type of movies. As a example if most of the people like acti...
^
Line 10, column 446, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Therefore
...ecause they would not like those types. therefore, before come up with the conclusion the...
^^^^^^^^^
Line 10, column 532, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...the company can do smaal survey for the general public and gather all information. As a c...
^^^^^^^^^^^^^^
Line 13, column 116, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Answers
...gument will be more cogent than before. answers for the questions may remove the unwarr...
^^^^^^^
Transition Words or Phrases used:
also, first, however, if, may, second, so, therefore, third
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 62.0 55.5748502994 112% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2229.0 2260.96107784 99% => OK
No of words: 437.0 441.139720559 99% => OK
Chars per words: 5.10068649886 5.12650576532 99% => OK
Fourth root words length: 4.57214883401 4.56307096286 100% => OK
Word Length SD: 2.52361146006 2.78398813304 91% => OK
Unique words: 182.0 204.123752495 89% => More unique words wanted.
Unique words percentage: 0.41647597254 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 708.3 705.55239521 100% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 8.0 4.22255489022 189% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 41.1950957861 57.8364921388 71% => OK
Chars per sentence: 96.9130434783 119.503703932 81% => OK
Words per sentence: 19.0 23.324526521 81% => OK
Discourse Markers: 2.5652173913 5.70786347227 45% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 20.0 5.25449101796 381% => Less language errors wanted.
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.207562553464 0.218282227539 95% => OK
Sentence topic coherence: 0.0731712866276 0.0743258471296 98% => OK
Sentence topic coherence SD: 0.0583968654813 0.0701772020484 83% => OK
Paragraph topic coherence: 0.130753536608 0.128457276422 102% => OK
Paragraph topic coherence SD: 0.0200413103041 0.0628817314937 32% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 12.1 14.3799401198 84% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.3 12.5979740519 98% => OK
dale_chall_readability_score: 7.47 8.32208582834 90% => OK
difficult_words: 80.0 98.500998004 81% => More difficult words wanted.
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.