The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
The advertising director of Super Screen Movies provides an interesting argument to bring attendance back up. The plan of action provided is logical and may be successful, but the director needs to consider the hidden factors that may hinder achieving the desired results.
The argument assumes that the quality of movies is the only thing causing diminished attendance at the theater. Since the advertising director acknowledges the increase in the number of positive reviews, other factors must be considered. The argument fails to take into account the current market for viewing movies in theatres. Were movie sales down across all production companies? Were only certain populations going to see movies last year? With programs like Netflix and Hulu on the rise, the younger generations could be choosing movies at home over going to theaters. The advertising director needs to consider that if movie sales are decreasing as a whole, spending more money to increase advertisements would not fix the issue.
Secondly, this argument uses vague language in describing the types of advertisements that are being planned. This argument fails to elaborate on what mediums of advertising are being used now. If only one type of medium is being utilized, say newspapers, the company needs to consider trying new forms to reach a broader audience. Doubling the same type of advertisements would not get the type of exposure the company is desiring.
Lastly, the argument does not fail to mention what type of audience the advertisements will try to reach. Is the company seeking to reach more critics? Young people? Had the argument expanded on what population it is hoping to reach, the direction for how to advertise would have been more clearly stated. With this information, the argument would have a clearer sense of direction and a more effective plan of action.
| Post date | Users | Rates | Link to Content |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: -02
No. of Sentences: 18 15
No. of Words: 302 350
No. of Characters: 1532 1500
No. of Different Words: 167 200
Fourth Root of Number of Words: 4.169 4.7
Average Word Length: 5.073 4.6
Word Length SD: 2.719 2.4
No. of Words greater than 5 chars: 110 100
No. of Words greater than 6 chars: 91 80
No. of Words greater than 7 chars: 64 40
No. of Words greater than 8 chars: 30 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 16.778 21.0
Sentence Length SD: 6.503 7.5
Use of Discourse Markers (%): 0.278 0.12
Sentence-Text Coherence: 0.304 0.35
Sentence-Para Coherence: 0.501 0.50
Sentence-Sentence Coherence: 0.08 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 5, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...er achieving the desired results. The argument assumes that the quality of mo...
^^^
Transition Words or Phrases used:
but, if, lastly, may, second, secondly
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 8.0 28.8173652695 28% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 1578.0 2260.96107784 70% => OK
No of words: 302.0 441.139720559 68% => More content wanted.
Chars per words: 5.22516556291 5.12650576532 102% => OK
Fourth root words length: 4.1687104957 4.56307096286 91% => OK
Word Length SD: 2.79173440257 2.78398813304 100% => OK
Unique words: 166.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.549668874172 0.468620217663 117% => OK
syllable_count: 491.4 705.55239521 70% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 38.7043239362 57.8364921388 67% => OK
Chars per sentence: 92.8235294118 119.503703932 78% => OK
Words per sentence: 17.7647058824 23.324526521 76% => OK
Discourse Markers: 2.23529411765 5.70786347227 39% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.146092740742 0.218282227539 67% => OK
Sentence topic coherence: 0.0527043875905 0.0743258471296 71% => OK
Sentence topic coherence SD: 0.0556910249408 0.0701772020484 79% => OK
Paragraph topic coherence: 0.0917175866099 0.128457276422 71% => OK
Paragraph topic coherence SD: 0.0650420292837 0.0628817314937 103% => OK
Essay readability:
automated_readability_index: 12.1 14.3799401198 84% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 12.76 12.5979740519 101% => OK
dale_chall_readability_score: 8.45 8.32208582834 102% => OK
difficult_words: 76.0 98.500998004 77% => More difficult words wanted.
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.