The following is taken from a memo the advertising director of the Super Screen movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of the positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the publis's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director believes that the problem with decrease in people attended Super Screen-produced movies these several years came from lack of appropriate advertising. Thus, he proposes to allocate more budget for advertisement. This idea, however, has many weak points: some hidden agenda to get more budget from director of advertising section, other possible problems that do not discuss here or the ability of company to allocate budget to advertising section.
According to the memo, advertising director is one of the best managers in Super Screen-produced movies company, he found a problem and tried to solve that problem in the way he can do. Nevertheless, highlight at advertising director, advertising section surely get more budget if company allocate more money for advertisement. He maybe would like to show efficiency of his section but using money to advertise seem to waste a lot of money. There should be other method that can solve this problem and use less money.
Not only this is a memo from advertising director, but also the number in this memo seem to have a problem. The director said that while there are fewer people watch the movie from company, the percentage of positive review increase. What is this meaning? We can interpret that only people who satisfy with watching movie from Super Screen-produced movies still be the loyalty customer; whereas, the others just left. We cannot assume that movie’s content still good from these result.
Although the content of company’s movies is really good. There still have many possible problems that decrease the number of customers. Nowadays, everyone can easily access to the internet and there are many impinged movie free to watch. Customer do not necessary to pay full of price to see it. They just see it for free anywhere and any times. The more advertisement maybe make more people acknowledge the movies but did not help to increase benefit of company because people watching advertisement will go to download that movie for free from the internet.
Advertising more seem to be a good and easy idea to achieve and solve the problem of company; however, if we scrutinize in more detail of this argument, we will know that there maybe external factor that effect to decline in customer such as impinged movie. This is not just a problem of movies company, it is a problem of nation. We all should not support this product and the government should release more law to control this issued.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 412 350
No. of Characters: 2023 1500
No. of Different Words: 183 200
Fourth Root of Number of Words: 4.505 4.7
Average Word Length: 4.91 4.6
Word Length SD: 2.621 2.4
No. of Words greater than 5 chars: 145 100
No. of Words greater than 6 chars: 107 80
No. of Words greater than 7 chars: 68 40
No. of Words greater than 8 chars: 30 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.619 21.0
Sentence Length SD: 10.449 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.306 0.35
Sentence-Para Coherence: 0.52 0.50
Sentence-Sentence Coherence: 0.152 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 13, column 223, Rule ID: THERE_RE_MANY[3]
Message: Possible agreement error. Did you mean 'movies'?
Suggestion: movies
...he internet and there are many impinged movie free to watch. Customer do not necessar...
^^^^^
Line 17, column 438, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...elease more law to control this issued.
^^^^^^^
Transition Words or Phrases used:
also, but, however, if, may, nevertheless, really, so, still, thus, whereas, while, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2099.0 2260.96107784 93% => OK
No of words: 412.0 441.139720559 93% => More content wanted.
Chars per words: 5.09466019417 5.12650576532 99% => OK
Fourth root words length: 4.50530610838 4.56307096286 99% => OK
Word Length SD: 2.75172077029 2.78398813304 99% => OK
Unique words: 194.0 204.123752495 95% => OK
Unique words percentage: 0.470873786408 0.468620217663 100% => OK
syllable_count: 664.2 705.55239521 94% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 4.96107784431 222% => Less pronouns wanted as sentence beginning.
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 63.5850707674 57.8364921388 110% => OK
Chars per sentence: 99.9523809524 119.503703932 84% => OK
Words per sentence: 19.619047619 23.324526521 84% => OK
Discourse Markers: 4.33333333333 5.70786347227 76% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.287082346123 0.218282227539 132% => OK
Sentence topic coherence: 0.0904818793848 0.0743258471296 122% => OK
Sentence topic coherence SD: 0.0970742624782 0.0701772020484 138% => OK
Paragraph topic coherence: 0.176068034697 0.128457276422 137% => OK
Paragraph topic coherence SD: 0.0879912924245 0.0628817314937 140% => OK
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.24 12.5979740519 97% => OK
dale_chall_readability_score: 7.87 8.32208582834 95% => OK
difficult_words: 86.0 98.500998004 87% => OK
linsear_write_formula: 15.0 12.3882235529 121% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.