The author suggests that Apex Corporation's new line of coffee will answer the increased demand for artisan coffee in hopes of becoming one of the top sellers in the coffee market. The evidence provided is that a certain advertising strategy will sustain sales within major supermarkets and eventually an advertisement campaign will be lauched while simultaneously releasing the brand to several businesses. There are many flaws within this argument, therefore, I will explain how the argument depends on assumptions and what the implications are for the argument if the assumptions prove unwarranted.
Firstly, the stated assumption that word-of-mouth advertising will sustain sales can prove unwarranted. The success of the early stages of the business relies entirely on this strategy and the implications for this being unsuccessful are not being able to move on to their next strategy in the next few months. This would result in not becoming the answer the increased demand for artisan coffee if word doesn't spread like they intended.
Secondly, the unstated assumption is that the product will do well enough to fund television and radio advertisements while releasing 'Gourmet Select' at targeted businesses. There is no certainty that the previous strategy provided will even allow them to progress to this step. There is also no way of knowing if the major chain resturaunts would even want to release this product at their business. If these assumptions prove unwarranted, the implications for this are not becoming one of the top sellers in the coffee market.
In conclusion, there are many holes that exist within this argument. I've explained what the implications are for the stated and unstated assumptions in the argument if they do in fact prove to be unwarranted.
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Essay evaluations by e-grader
Grammar and spelling errors:
Line 3, column 405, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...eased demand for artisan coffee if word doesnt spread like they intended. Secondly,...
^^^^^^
Line 7, column 70, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: I've
... holes that exist within this argument. Ive explained what the implications are for...
^^^
Transition Words or Phrases used:
also, first, firstly, if, second, secondly, so, therefore, well, while, in conclusion, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 33.0 55.5748502994 59% => More preposition wanted.
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1504.0 2260.96107784 67% => OK
No of words: 284.0 441.139720559 64% => More content wanted.
Chars per words: 5.29577464789 5.12650576532 103% => OK
Fourth root words length: 4.10515524023 4.56307096286 90% => OK
Word Length SD: 2.95729372792 2.78398813304 106% => OK
Unique words: 135.0 204.123752495 66% => More unique words wanted.
Unique words percentage: 0.475352112676 0.468620217663 101% => OK
syllable_count: 464.4 705.55239521 66% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 45.7292758161 57.8364921388 79% => OK
Chars per sentence: 125.333333333 119.503703932 105% => OK
Words per sentence: 23.6666666667 23.324526521 101% => OK
Discourse Markers: 7.83333333333 5.70786347227 137% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.217340713352 0.218282227539 100% => OK
Sentence topic coherence: 0.0848585295793 0.0743258471296 114% => OK
Sentence topic coherence SD: 0.133239752811 0.0701772020484 190% => OK
Paragraph topic coherence: 0.128320494498 0.128457276422 100% => OK
Paragraph topic coherence SD: 0.102007295992 0.0628817314937 162% => OK
Essay readability:
automated_readability_index: 15.4 14.3799401198 107% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.76 12.5979740519 109% => OK
dale_chall_readability_score: 8.28 8.32208582834 99% => OK
difficult_words: 63.0 98.500998004 64% => More difficult words wanted.
linsear_write_formula: 15.0 12.3882235529 121% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 3, column 405, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...eased demand for artisan coffee if word doesnt spread like they intended. Secondly,...
^^^^^^
Line 7, column 70, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: I've
... holes that exist within this argument. Ive explained what the implications are for...
^^^
Transition Words or Phrases used:
also, first, firstly, if, second, secondly, so, therefore, well, while, in conclusion, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 33.0 55.5748502994 59% => More preposition wanted.
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1504.0 2260.96107784 67% => OK
No of words: 284.0 441.139720559 64% => More content wanted.
Chars per words: 5.29577464789 5.12650576532 103% => OK
Fourth root words length: 4.10515524023 4.56307096286 90% => OK
Word Length SD: 2.95729372792 2.78398813304 106% => OK
Unique words: 135.0 204.123752495 66% => More unique words wanted.
Unique words percentage: 0.475352112676 0.468620217663 101% => OK
syllable_count: 464.4 705.55239521 66% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 45.7292758161 57.8364921388 79% => OK
Chars per sentence: 125.333333333 119.503703932 105% => OK
Words per sentence: 23.6666666667 23.324526521 101% => OK
Discourse Markers: 7.83333333333 5.70786347227 137% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.217340713352 0.218282227539 100% => OK
Sentence topic coherence: 0.0848585295793 0.0743258471296 114% => OK
Sentence topic coherence SD: 0.133239752811 0.0701772020484 190% => OK
Paragraph topic coherence: 0.128320494498 0.128457276422 100% => OK
Paragraph topic coherence SD: 0.102007295992 0.0628817314937 162% => OK
Essay readability:
automated_readability_index: 15.4 14.3799401198 107% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.76 12.5979740519 109% => OK
dale_chall_readability_score: 8.28 8.32208582834 99% => OK
difficult_words: 63.0 98.500998004 64% => More difficult words wanted.
linsear_write_formula: 15.0 12.3882235529 121% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.