The following was presented as part of a business plan by Apex Corporation. “To answer the increased demand for artisanal coffee, Apex Corporation is releasing a new line of coffee, ‘Gourmet Select.’ Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months Apex Corporation will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make ‘Gourmet Select’ one of the top sellers in the coffee market.” Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted
While the author provides an interesting argument about the proposal to make the brand 'Gourmet Select' a major success, it fails to consider several conditions that might hinder it from doing so.
First of all, the strategy given by Apex Corporation is to first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. Although this is a good marketing strategy, the cost of maintaining this for several months might be too high. When it will be introduced in the major supermarkets, it will be competing with a lot of brands already in the artisanal coffee business who will already have a loyal customer base, thus it will be a major challenge to make them switch to 'Gourmet Select' and without a good marketing campaign during its initial launch, the corporation might not be able to make a large mark on the business.
Second, we don’t know what business the Apex Corporation are in, thus it will be wrong to assume that the corporation has a good history in the food business. For example, people would rather buy coffee from a brand that is being introduced by a corporation in the food business then the one being introduced by an electronics company.
Third, as the corporation are considering to introduce this brand into major supermarkets, they might fail to make a mark on a large audience who shop from local shops rather than going to supermarkets, also by introducing it in local shops where the choice of selection is less as compared to the supermarkets, it has a larger chance to make a major mark in the coffee business and the word-of-mouth marketing might work.
Fourthly, the corporation are aiming to release it to major chain restaurants, but it might be that the people coming to these restaurants might be buying food that will not go well with coffee. For example, people coming to buy burgers and pizzas might not want coffee with their food, instead they would prefer a good soda to go with their food. Thus, the strategy to introduce it in these restaurants might not be advisable.
Hence, unless the corporation makes some changes to their strategy, it will be an uphill task to make 'Gourmet Select' a major competitor in the artisanal coffee industry and Apex Corporation might have more to lose then to gain from this venture.
- The following was presented as part of a business plan by Apex Corporation To answer the increased demand for artisanal coffee Apex Corporation is releasing a new line of coffee Gourmet Select Apex Corporation will first introduce the coffee into major su 64
- Government officials should rely on their own judgment rather than unquestioningly carry out the will of the people they serve Write a response in which you discuss the extent to which you agree or disagree with the recommendation and explain your reasoni 50
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 10 2
No. of Spelling Errors: 2 2
No. of Sentences: 11 15
No. of Words: 397 350
No. of Characters: 1873 1500
No. of Different Words: 168 200
Fourth Root of Number of Words: 4.464 4.7
Average Word Length: 4.718 4.6
Word Length SD: 2.685 2.4
No. of Words greater than 5 chars: 118 100
No. of Words greater than 6 chars: 83 80
No. of Words greater than 7 chars: 63 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 36.091 21.0
Sentence Length SD: 18.178 7.5
Use of Discourse Markers (%): 0.909 0.12
Sentence-Text Coherence: 0.425 0.35
Sentence-Para Coherence: 0.425 0.50
Sentence-Sentence Coherence: 0.155 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 4, column 280, Rule ID: COMP_THAN[1]
Message: Comparison requires 'than', not 'then' nor 'as'.
Suggestion: than
...s where the choice of selection is less as compared to the supermarkets, it has a ...
^^
Transition Words or Phrases used:
also, but, first, hence, second, so, then, third, thus, well, while, for example, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 20.0 12.9520958084 154% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1920.0 2260.96107784 85% => OK
No of words: 396.0 441.139720559 90% => More content wanted.
Chars per words: 4.84848484848 5.12650576532 95% => OK
Fourth root words length: 4.46091344257 4.56307096286 98% => OK
Word Length SD: 2.75924025689 2.78398813304 99% => OK
Unique words: 171.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.431818181818 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 591.3 705.55239521 84% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 11.0 19.7664670659 56% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 36.0 22.8473053892 158% => The Avg. Sentence Length is relatively long.
Sentence length SD: 102.139266455 57.8364921388 177% => OK
Chars per sentence: 174.545454545 119.503703932 146% => OK
Words per sentence: 36.0 23.324526521 154% => OK
Discourse Markers: 8.54545454545 5.70786347227 150% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.30689236385 0.218282227539 141% => OK
Sentence topic coherence: 0.139714770568 0.0743258471296 188% => OK
Sentence topic coherence SD: 0.0971796159109 0.0701772020484 138% => OK
Paragraph topic coherence: 0.180187212368 0.128457276422 140% => OK
Paragraph topic coherence SD: 0.0920172028962 0.0628817314937 146% => OK
Essay readability:
automated_readability_index: 19.4 14.3799401198 135% => OK
flesch_reading_ease: 43.4 48.3550499002 90% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 16.2 12.197005988 133% => OK
coleman_liau_index: 11.44 12.5979740519 91% => OK
dale_chall_readability_score: 7.77 8.32208582834 93% => OK
difficult_words: 59.0 98.500998004 60% => More difficult words wanted.
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 16.4 11.1389221557 147% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.