“In order to reverse the recent decline in our profits, we must reduce operating expenses at Movies Galore’s ten video rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits. Last

Essay topics:

“In order to reverse the recent decline in our profits, we must reduce operating expenses at Movies Galore’s ten video rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits. Last month our store in downtown Marston significantly decreased its operating expenses by closing at 6:00 P.M. rather than 9:00 P.M. and by reducing its stock by eliminating all movies released more than five years ago. Therefore, in order to increase profits without jeopardizing our reputation for offering great movies at low prices, we recommend implementing similar changes in our other nine Movies Galore stores.”

write a response in which you discuss what questions would need to be addressed in order to decide whether implementing the recommendation is likely to have the predicted result and explain how the answers to those questions would help to evaluate the recommendation.

In the memorandum, the author concludes that changes need to be made to the movie stores in order to increase profits and avoid damaging the reputation of, "offering great movies at low prices." The evidence is that closing earlier, not raising rental prices, and eliminating old movies will provide a solution to the dilemma. However, their are multiple questions that should be addressed before the audience could accept or reject the argument.

First of all, does keeping the store open until 9PM instead of 6PM contribute to significantly reducing operating expenses? Perhaps the hours from 6-9 are the busiest and most profitable hours of the day. If this statement were true, then the argument is considered unpersuaive.

Furthermore, will increaing the movie rental prices demonstrate a viable way to improve profits? The author assumes that the customers shop at the store for alternative reasons and not solely because of the special bargains. By raising the prices minimally, it is possible that the return could provide very profitable. If this scenario has merit, then the conclusion drawn in the orginal argument would be weakened.

Finally, could eliminating old movies actually decrease business and profits? It is possible that the older movies are the most profitable category. And the customers may rent more of these movies than compared to others. If this statement is true, then the argument can be deemed unconvincing.

In conclusion, the argument as it stands now, is considerably flawed due to its reliance on several unwarranted assumptions. If the author is able to answer the three questions above and offer additional evidence, then it will be possible to fully evaluate the viability of the proposed recommendations.

Votes
Average: 6.3 (3 votes)
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Essays by user dsmiler :

Comments

Grammar and spelling errors:
Line 1, column 156, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ts and avoid damaging the reputation of, 'offering great movies at low price...
^^^
Line 2, column 165, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ating old movies will provide a solution to the dilemma. However, their are multi...
^^^
Line 3, column 26, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: there
...e a solution to the dilemma. However, their are multiple questions that should be a...
^^^^^
Line 3, column 137, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ce could accept or reject the argument. First of all, does keeping the store ope...
^^^^^
Line 9, column 139, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...he prices minimally, it is possible that the return could provide very profitable...
^^^
Line 12, column 16, Rule ID: DID_BASEFORM[1]
Message: The verb 'could' requires the base form of the verb: 'eliminate'
Suggestion: eliminate
...t would be weakened. Finally, could eliminating old movies actually decrease business a...
^^^^^^^^^^^
Line 15, column 150, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ed assumptions. If the author is able to answer the three questions above and off...
^^^

Transition Words or Phrases used:
actually, but, finally, first, furthermore, however, if, may, so, then, in conclusion, first of all

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 29.0 55.5748502994 52% => More preposition wanted.
Nominalization: 13.0 16.3942115768 79% => OK

Performance on vocabulary words:
No of characters: 1504.0 2260.96107784 67% => OK
No of words: 278.0 441.139720559 63% => More content wanted.
Chars per words: 5.41007194245 5.12650576532 106% => OK
Fourth root words length: 4.08329915638 4.56307096286 89% => OK
Word Length SD: 2.93123755694 2.78398813304 105% => OK
Unique words: 163.0 204.123752495 80% => More unique words wanted.
Unique words percentage: 0.586330935252 0.468620217663 125% => OK
syllable_count: 465.3 705.55239521 66% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 5.0 4.22255489022 118% => OK

Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 66.5279890973 57.8364921388 115% => OK
Chars per sentence: 100.266666667 119.503703932 84% => OK
Words per sentence: 18.5333333333 23.324526521 79% => OK
Discourse Markers: 6.6 5.70786347227 116% => OK
Paragraphs: 12.0 5.15768463074 233% => Less paragraphs wanted.
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.136569464397 0.218282227539 63% => OK
Sentence topic coherence: 0.040293657213 0.0743258471296 54% => OK
Sentence topic coherence SD: 0.0554488256113 0.0701772020484 79% => OK
Paragraph topic coherence: 0.0500484096757 0.128457276422 39% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.061319129698 0.0628817314937 98% => OK

Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 44.75 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 14.1 12.5979740519 112% => OK
dale_chall_readability_score: 9.19 8.32208582834 110% => OK
difficult_words: 82.0 98.500998004 83% => More difficult words wanted.
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?

---------------------
Maximum six paragraphs wanted.

Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 278 350
No. of Characters: 1431 1500
No. of Different Words: 159 200
Fourth Root of Number of Words: 4.083 4.7
Average Word Length: 5.147 4.6
Word Length SD: 2.744 2.4
No. of Words greater than 5 chars: 114 100
No. of Words greater than 6 chars: 87 80
No. of Words greater than 7 chars: 63 40
No. of Words greater than 8 chars: 34 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.375 21.0
Sentence Length SD: 6.163 7.5
Use of Discourse Markers (%): 0.625 0.12
Sentence-Text Coherence: 0.305 0.35
Sentence-Para Coherence: 0.558 0.50
Sentence-Sentence Coherence: 0.026 0.07
Number of Paragraphs: 5 5