Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.'
The television is the face of the modern societies. The content broadcasted by the television in a region tells us the preferences of the inhabitants of the region. The field of journalism and digital media is subject to many parameters such as economic condition of the nation, societal perception, and the nation's common interest.
According to the memorandum by the manager, it is clear that the repercussions have been observed since the late night program had taken a shift in dedicating most of the time to national news than local news and weather. There might numerous latent reasons for the shift in focus. What the memorandum fails to describe is what made the television station to change the previously held paradigm. There could be a significant news material in the national level that is presiding, like government overhaul which required focus on national news? Or something really required everybody to be aware of. The memorandum sheds no light on what was the viewers preferences prior to the change in timings.
Secondly, the memorandum takes light on the complaints received from the viewers. But it does not necessarily sheds light upon the nature of their complaints. It does not inform us whether is it because of the reduced time of the coverage in local news or the nature of the content covered. The telvision channel might not be accurate in their weather forecast in one of the parallel universes. The complaints might be because of the quality of the content of the local news. What concerns do these encompass? Certainly, it talks about the coverage of the news on the field than the timing. Consequently, the television has to improve upon its field workers' skill set who work on the local news to cover as much as possible. Probably train or hire more proficient field workers. Presenting the covered material in the same amount of time might deliver quality content that might satisfy the viewers. Consequently, it reflects in the revenue with the RTP ratings.
Small businesses are mercurial and prone to national economic fluctuations. Any disturbance in the national economy might catalyze small local businesses to reduce their costs and they might retract their advertising contract. The retraction might also suggest that the cost might have been hiked for advertising by the television. The businesses might consider in their strategy that their potential customers might not be night owls nor watch a certain television channel because of its political inclination. The authorities of channel should look for businesses that target the night viewers as their potential customers so as to invite them to the ad platform to increase the revenue by the Ad department.
Restoring to the former schedule might not enhance or restore similar viewing trend as expected in the memorandum. The channel has to invest in observing the nature of complaints and underlying reasons for retraction of the businesses' advertisement in the light of present situation of the nation it is presiding in. Only after observing the trends, one might conclude and design the timings to match the expectation of the customers. Increasing the coverage of local news and providing accurate weather forecast that presents all parts of the state should be considered before mandating restoration of the timings.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 29 15
No. of Words: 541 350
No. of Characters: 2742 1500
No. of Different Words: 242 200
Fourth Root of Number of Words: 4.823 4.7
Average Word Length: 5.068 4.6
Word Length SD: 2.749 2.4
No. of Words greater than 5 chars: 196 100
No. of Words greater than 6 chars: 170 80
No. of Words greater than 7 chars: 119 40
No. of Words greater than 8 chars: 76 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.655 21.0
Sentence Length SD: 8.272 7.5
Use of Discourse Markers (%): 0.276 0.12
Sentence-Text Coherence: 0.276 0.35
Sentence-Para Coherence: 0.456 0.50
Sentence-Sentence Coherence: 0.119 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 166, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ences of the inhabitants of the region. The field of journalism and digital media ...
^^^
Line 1, column 207, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...he field of journalism and digital media is subject to many parameters such as ec...
^^
Line 5, column 111, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'shed'
Suggestion: shed
...he viewers. But it does not necessarily sheds light upon the nature of their complain...
^^^^^
Line 7, column 157, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...might catalyze small local businesses to reduce their costs and they might retrac...
^^
Line 7, column 515, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... because of its political inclination. The authorities of channel should look for ...
^^^
Line 7, column 628, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...ht viewers as their potential customers so as to invite them to the ad platform to incre...
^^^^^^^^
Line 9, column 225, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'businesses'' or 'business's'?
Suggestion: businesses'; business's
...nderlying reasons for retraction of the businesses advertisement in the light of present s...
^^^^^^^^^^
Transition Words or Phrases used:
also, but, consequently, if, look, really, second, secondly, so, as to, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 78.0 55.5748502994 140% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2797.0 2260.96107784 124% => OK
No of words: 541.0 441.139720559 123% => OK
Chars per words: 5.17005545287 5.12650576532 101% => OK
Fourth root words length: 4.82280071112 4.56307096286 106% => OK
Word Length SD: 2.82707990392 2.78398813304 102% => OK
Unique words: 253.0 204.123752495 124% => OK
Unique words percentage: 0.467652495379 0.468620217663 100% => OK
syllable_count: 865.8 705.55239521 123% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 29.0 19.7664670659 147% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 49.5424486795 57.8364921388 86% => OK
Chars per sentence: 96.4482758621 119.503703932 81% => OK
Words per sentence: 18.6551724138 23.324526521 80% => OK
Discourse Markers: 2.72413793103 5.70786347227 48% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 13.0 4.67664670659 278% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.234147386403 0.218282227539 107% => OK
Sentence topic coherence: 0.058226829695 0.0743258471296 78% => OK
Sentence topic coherence SD: 0.0709572167099 0.0701772020484 101% => OK
Paragraph topic coherence: 0.124494937236 0.128457276422 97% => OK
Paragraph topic coherence SD: 0.0812974449086 0.0628817314937 129% => OK
Essay readability:
automated_readability_index: 12.3 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 12.71 12.5979740519 101% => OK
dale_chall_readability_score: 8.5 8.32208582834 102% => OK
difficult_words: 136.0 98.500998004 138% => OK
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.