"Over the past year, our late-night news program has devoted increased time to national news and less to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
With the past year of changing the programing on the late night news, more specific information and evidence is needed to ensure that changing back to the old programming would have the desired effect of attracting more viewers and maintaining (if not restoring) advertising revenues to former levels.
One incredibley important piece of information to evaluate would be to how levels of viewership on comparable late night news programs have changed over the last year as well. Looking to competitors in the area would be the first step in best guaging how to move forward. This fact covers things twofold: If other news programs have changed their focus towards national news, have they seen similar dips in viewership and advertising? If so, this would reenforce the argument that the dip in viewership and advertising is due to the change in programming focus.
In the other scenario if other news programs haven't changed, and still maintain focus and air-time on the weather and local news, guaging their viewership and advertising is the single most important specific evidence that could be gathered to evaluate the way forward. If other comparable news programs have maintained the same focus, and seen the same decreases in viewership and advertising, than it can be assumed that changing back to the old focus will not have the desired effect. However, if the same decrease hasn't been seen in comparable late-high programs, then it can be assumed that changing back to the old programs (particularly with the amount of complaints made by viewers to go back to the old programming) will have the desired effect.
Another piece of specific evidence that needs to be guaged is viewership with advertising. Without viewership, advertising (which depends on viewers to consume it) is destined to fall. As go the viewers, so goes the advertising, and with it revenue.
There are other secondary and subsidiary pieces of evidence that can be useful in best evaluating the argument for bringing back the programming focus on weather and local news. What demographic watches late-night news? With the advent and emergence of the internet, and with it news and weather at our fingers tips and click of a button on an app or on Google, news is readily accessable at a moments notice. It can be assumed, then, that the people watching late-night TV programming are of the 'older' crowd, and therefore explaining why viewership is dipping.
The internet also may affect more than just who is consuming the news (i.e. young people), but what news they are actually consuming. The internet exposes people to news from all over the world and from an abosolute cornicopia of sources. The deluge of information that can be consumed, can be almost overwhelming. Siphening out local news from all the news of the world, is a chore in and of itself. Late-night news programming, with its shift to national news, perhaps is creating a redundency that doesn't need to be there. Focusing more on the local news and weather could possibly fill a void to some viewers, therefore reinforcing the argument of moving back to local news and weather.
Overall, some other pieces of information and evidence are still needed to more adequately evaluate the argument posed above. However, I believe there is no downside to switching back to the previous programming, as evidenced by the complaints of viewers, and evidence of a dip in viewership and advertising after the previous year's shift.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-01-25 | lucasjohnbaker | 29 | view |
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 578 350
No. of Characters: 2829 1500
No. of Different Words: 229 200
Fourth Root of Number of Words: 4.903 4.7
Average Word Length: 4.894 4.6
Word Length SD: 2.711 2.4
No. of Words greater than 5 chars: 194 100
No. of Words greater than 6 chars: 163 80
No. of Words greater than 7 chars: 118 40
No. of Words greater than 8 chars: 70 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.13 21.0
Sentence Length SD: 11.33 7.5
Use of Discourse Markers (%): 0.609 0.12
Sentence-Text Coherence: 0.334 0.35
Sentence-Para Coherence: 0.6 0.50
Sentence-Sentence Coherence: 0.11 0.07
Number of Paragraphs: 7 5
Grammar and spelling errors:
Line 5, column 46, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: haven't
...e other scenario if other news programs havent changed, and still maintain focus and a...
^^^^^^
Line 5, column 519, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
...d effect. However, if the same decrease hasnt been seen in comparable late-high progr...
^^^^^
Line 6, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...gramming will have the desired effect. Another piece of specific evidence that ...
^^^
Line 11, column 238, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...rom an abosolute cornicopia of sources. The deluge of information that can be consu...
^^^
Line 11, column 500, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
..., perhaps is creating a redundency that doesnt need to be there. Focusing more on the ...
^^^^^^
Line 11, column 569, Rule ID: MAY_COULD_POSSIBLY[1]
Message: Use simply 'could'.
Suggestion: could
...sing more on the local news and weather could possibly fill a void to some viewers, therefore ...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, however, if, look, may, second, so, still, then, therefore, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 27.0 11.1786427146 242% => Less conjunction wanted
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 82.0 55.5748502994 148% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2903.0 2260.96107784 128% => OK
No of words: 575.0 441.139720559 130% => OK
Chars per words: 5.04869565217 5.12650576532 98% => OK
Fourth root words length: 4.89685180668 4.56307096286 107% => OK
Word Length SD: 2.77566198102 2.78398813304 100% => OK
Unique words: 243.0 204.123752495 119% => OK
Unique words percentage: 0.422608695652 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 890.1 705.55239521 126% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 7.0 1.67365269461 418% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 67.4386369543 57.8364921388 117% => OK
Chars per sentence: 126.217391304 119.503703932 106% => OK
Words per sentence: 25.0 23.324526521 107% => OK
Discourse Markers: 4.0 5.70786347227 70% => OK
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.304240039461 0.218282227539 139% => OK
Sentence topic coherence: 0.102520152707 0.0743258471296 138% => OK
Sentence topic coherence SD: 0.073980617376 0.0701772020484 105% => OK
Paragraph topic coherence: 0.152822683838 0.128457276422 119% => OK
Paragraph topic coherence SD: 0.0885893045923 0.0628817314937 141% => OK
Essay readability:
automated_readability_index: 14.9 14.3799401198 104% => OK
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.31 12.5979740519 98% => OK
dale_chall_readability_score: 8.23 8.32208582834 99% => OK
difficult_words: 122.0 98.500998004 124% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Maximum six paragraphs wanted.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.