The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public’s lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help evaluate the recommendation.
Super Screen Movie Production Company's memo from the advertising director, while showing a clear way forward, still needs to have a few pertinent questions answered. While possibly remedying the situation through advertising, I believe the following questions must be answered before any action is put forward on the recommendation.
In evaluating the attendance of Super Screen-produced movies, two questions must be asked: How many theaters showed Super Screen produced movies last year? How many movies were produced by Super Screen last year? If theaters showing movies and movie production levels have stayed relatively consistent (or even gone up) this would support the argument that more needs to be done in advertising efforts to get people to the movies. However, if either theaters showing or number of movies decreased, public advertising would not remedy the situation of fewer movies to view or viewer places to view them. With the advent of internet-based movie streaming websites, viewership at movies could be directly effected. If Super Screen produced movies is showing their product online, it could directly impact viewership and attendance of their movies shown in theaters.
In gauging the positivity of reviews, we must ask two additional questions: How many reviews are being done on Super Screen movies? How many movie critics are reviewing Super Screen movies? While more positive reviews is a good thing, without knowing the volume of reviews, this can be misconstrued as a false positive. For instance if 100 reviews were leveled against Super Screen produced movies two years ago and 80 of them were positive, but last year 40 reviewers were made with 35 being positive, an indicator could be that, while more positively received, interest is declining in the movies. On the other hand, if Super Screen is reviewed positively, but only by a select number of movie critics, perhaps, what is needed is more outreach to the public and movie critics alike via advertising. To summarize, the percentage of positive reviews is certainly a good thing, that may indeed warrant more advertising to the public to gain awareness, but more must be known about how many reviews are being done.
Finally, one must ask the question about why this memo was written and who was writing it. It certainly can be assumed, certainly, that the advertising director of this company would stand to gain much from a budget increase in advertising. More must be asked about the history of the director's expertise in advertising. Has the director remedied similar problems in other production companies? The director would also need to highlight and could be asked about what medium the advertising would be conducted through. As mentioned previously, more internet advertising, for instance, could be a method for public outreach and awareness with the proposed expanded budget.
In conclusion, an increase in budget would certainly help to increase advertising to the public, but as stated in the previous paragraphs, more must be known about multiple aspects highlighted in the memo, before any action on advertising is put forward.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-12-15 | kiacook@gmail.com | 55 | view |
| 2019-11-25 | amberk | 59 | view |
| 2019-11-08 | Hibajbarah | 55 | view |
| 2019-11-08 | mehran_tgn | 37 | view |
| 2019-08-11 | sikrewalrohit96@gmail.com | 43 | view |
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 502 350
No. of Characters: 2578 1500
No. of Different Words: 220 200
Fourth Root of Number of Words: 4.733 4.7
Average Word Length: 5.135 4.6
Word Length SD: 2.689 2.4
No. of Words greater than 5 chars: 201 100
No. of Words greater than 6 chars: 147 80
No. of Words greater than 7 chars: 108 40
No. of Words greater than 8 chars: 65 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.905 21.0
Sentence Length SD: 10.099 7.5
Use of Discourse Markers (%): 0.619 0.12
Sentence-Text Coherence: 0.356 0.35
Sentence-Para Coherence: 0.571 0.50
Sentence-Sentence Coherence: 0.177 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 7, column 19, Rule ID: ASK_THE_QUESTION[1]
Message: Use simply 'ask' instead.
Suggestion: ask
...ws are being done. Finally, one must ask the question about why this memo was written and who...
^^^^^^^^^^^^^^^^
Line 7, column 286, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
... must be asked about the history of the directors expertise in advertising. Has the direc...
^^^^^^^^^
Transition Words or Phrases used:
also, but, finally, however, if, may, so, still, while, for instance, in conclusion, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 34.0 19.6327345309 173% => OK
Auxiliary verbs: 22.0 12.9520958084 170% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 62.0 55.5748502994 112% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2647.0 2260.96107784 117% => OK
No of words: 502.0 441.139720559 114% => OK
Chars per words: 5.27290836653 5.12650576532 103% => OK
Fourth root words length: 4.7334296765 4.56307096286 104% => OK
Word Length SD: 2.79079115336 2.78398813304 100% => OK
Unique words: 235.0 204.123752495 115% => OK
Unique words percentage: 0.46812749004 0.468620217663 100% => OK
syllable_count: 815.4 705.55239521 116% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 10.0 2.70958083832 369% => Less adverbial clause wanted.
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 8.0 4.22255489022 189% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 59.4383386357 57.8364921388 103% => OK
Chars per sentence: 126.047619048 119.503703932 105% => OK
Words per sentence: 23.9047619048 23.324526521 102% => OK
Discourse Markers: 4.85714285714 5.70786347227 85% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 16.0 8.20758483034 195% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.279991873401 0.218282227539 128% => OK
Sentence topic coherence: 0.110012074249 0.0743258471296 148% => OK
Sentence topic coherence SD: 0.0940470943128 0.0701772020484 134% => OK
Paragraph topic coherence: 0.156860177981 0.128457276422 122% => OK
Paragraph topic coherence SD: 0.0938805829644 0.0628817314937 149% => OK
Essay readability:
automated_readability_index: 15.3 14.3799401198 106% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.58 12.5979740519 108% => OK
dale_chall_readability_score: 8.58 8.32208582834 103% => OK
difficult_words: 121.0 98.500998004 123% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.