taking decision on movie customer decreasing
The advertising director of the Super Screen Movie Production Company has concluded to increase budget share for advertising for reaching more people. The director made this decision based on a recent report. But, there are some assumptions made here. The following discusses the confusions:
Firstly, though fewer people attended Super Screen movies, we need to understand the total movie industry statistics. Maybe as a whole people are watching movies less. Maybe they are more inclined to short videos or documentaries. If as a whole movie customers increase and this specific super screen movie customers decrease we can infer about the lower quality of movie.
Secondly, the category of movies shown last year can be different than any other year. We need to compare customer attendance with the same category movies that was shown previously.
Thirdly, the percentage of reviewer may have increased in recent days. It can be a trend in common people to review more. That is why we can see a spike in positive reviews. But, here the report did not mention about the negative reviews. Commonly people tend to give overall positive reviews. But a negative review with good insight is more useful.
Fourthly, we need to consider the factor of second time arriving customers. People can watch a movie for the first time by chance. But if they are not coming back for the next movie it means they did not like the previous movie. So, this year super screen may get completely new set of customers. Which negates the fact that there is public lack of awareness about their movies. Perhaps, the adveritising is well reaching people, but the poor quality of movie is not attracting the old customers.
Thus, by analysing both positive and negative reviews and overall trend of movie industry we can come to a conclusion. The problem can lie in advertising. We will be confirmed by answering questions stated above. Otherwise, the problem can be in the quality of movies.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-12-28 | ehsannuhil | 50 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 26 15
No. of Words: 329 350
No. of Characters: 1597 1500
No. of Different Words: 173 200
Fourth Root of Number of Words: 4.259 4.7
Average Word Length: 4.854 4.6
Word Length SD: 2.485 2.4
No. of Words greater than 5 chars: 115 100
No. of Words greater than 6 chars: 81 80
No. of Words greater than 7 chars: 62 40
No. of Words greater than 8 chars: 32 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 12.654 21.0
Sentence Length SD: 4.891 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.268 0.35
Sentence-Para Coherence: 0.506 0.50
Sentence-Sentence Coherence: 0.104 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 9, column 67, Rule ID: RATHER_THEN[2]
Message: Did you mean 'different 'from''? 'Different than' is often considered colloquial style.
Suggestion: from
...movies shown last year can be different than any other year. We need to compare cust...
^^^^
Line 17, column 298, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Which” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ay get completely new set of customers. Which negates the fact that there is public l...
^^^^^
Transition Words or Phrases used:
but, first, firstly, if, may, second, secondly, so, third, thirdly, thus, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 34.0 55.5748502994 61% => OK
Nominalization: 3.0 16.3942115768 18% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1671.0 2260.96107784 74% => OK
No of words: 329.0 441.139720559 75% => More content wanted.
Chars per words: 5.07902735562 5.12650576532 99% => OK
Fourth root words length: 4.25891501996 4.56307096286 93% => OK
Word Length SD: 2.58690650279 2.78398813304 93% => OK
Unique words: 176.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.534954407295 0.468620217663 114% => OK
syllable_count: 521.1 705.55239521 74% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 13.0 22.8473053892 57% => The Avg. Sentence Length is relatively short.
Sentence length SD: 34.2278015654 57.8364921388 59% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 66.84 119.503703932 56% => More chars_per_sentence wanted.
Words per sentence: 13.16 23.324526521 56% => More words per sentence wanted.
Discourse Markers: 3.12 5.70786347227 55% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.188589087476 0.218282227539 86% => OK
Sentence topic coherence: 0.0452866106114 0.0743258471296 61% => OK
Sentence topic coherence SD: 0.0710119841945 0.0701772020484 101% => OK
Paragraph topic coherence: 0.0963921234735 0.128457276422 75% => OK
Paragraph topic coherence SD: 0.0772451731577 0.0628817314937 123% => OK
Essay readability:
automated_readability_index: 9.1 14.3799401198 63% => Automated_readability_index is low.
flesch_reading_ease: 58.28 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.4 12.197005988 69% => OK
coleman_liau_index: 11.3 12.5979740519 90% => OK
dale_chall_readability_score: 8.02 8.32208582834 96% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 6.5 12.3882235529 52% => Linsear_write_formula is low.
gunning_fog: 7.2 11.1389221557 65% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.