business manager decision about program
In the memorandum, the business manager of the television station has assumed some key factors to be true for his argument and concluded that increasing time slot for weather and local news to its former level will avoid losing any further advertising revenues.
Firstly, manager assumed that increasing time to national news and lessening that of weather and local news is the main problem. But, most of the complaints received were concerned with weather and local news, not with national news. That means, weather and local news content is not upto the mark. Viewers have no complaints about the quality of national news, nor about the increased time.
Secondly, local business that used to advertise during late-night program have canceled their advertising contracts. There maybe two reasons for this. As the television station is receiving complaints, it is also losing customers. Local businesses, being aware of that, are not finding good returns in advertising. Or, the businesses are not running well. So, the decided to cut off investment in advertisements. There is no evidence that local businesses do not like national news.
Thus, we need evidence about national news being complained for poor quality to strengthen the argument.
Rather, without evidence if the manager restores the time to its former level, it will lose more revenues. Because, if it is true that weather and local news contents are not attracting customers, increasing time for the same would repel more viewers. Consequently, losing further advertising revenues. Finally, the manager should check the quality of each show and improve where necessary.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 259 350
No. of Characters: 1338 1500
No. of Different Words: 132 200
Fourth Root of Number of Words: 4.012 4.7
Average Word Length: 5.166 4.6
Word Length SD: 2.595 2.4
No. of Words greater than 5 chars: 95 100
No. of Words greater than 6 chars: 87 80
No. of Words greater than 7 chars: 53 40
No. of Words greater than 8 chars: 33 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 15.235 21.0
Sentence Length SD: 8.496 7.5
Use of Discourse Markers (%): 0.647 0.12
Sentence-Text Coherence: 0.333 0.35
Sentence-Para Coherence: 0.553 0.50
Sentence-Sentence Coherence: 0.109 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
also, but, consequently, finally, first, firstly, if, may, second, secondly, so, then, thus, well, it is true
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 25.0 55.5748502994 45% => More preposition wanted.
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1401.0 2260.96107784 62% => OK
No of words: 259.0 441.139720559 59% => More content wanted.
Chars per words: 5.40926640927 5.12650576532 106% => OK
Fourth root words length: 4.01166760082 4.56307096286 88% => OK
Word Length SD: 2.69770635804 2.78398813304 97% => OK
Unique words: 139.0 204.123752495 68% => More unique words wanted.
Unique words percentage: 0.53667953668 0.468620217663 115% => OK
syllable_count: 425.7 705.55239521 60% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 15.0 22.8473053892 66% => The Avg. Sentence Length is relatively short.
Sentence length SD: 51.044928985 57.8364921388 88% => OK
Chars per sentence: 82.4117647059 119.503703932 69% => OK
Words per sentence: 15.2352941176 23.324526521 65% => OK
Discourse Markers: 6.41176470588 5.70786347227 112% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 2.0 8.20758483034 24% => More positive sentences wanted.
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.153280453707 0.218282227539 70% => OK
Sentence topic coherence: 0.0495683688492 0.0743258471296 67% => OK
Sentence topic coherence SD: 0.051085252735 0.0701772020484 73% => OK
Paragraph topic coherence: 0.0845857288779 0.128457276422 66% => OK
Paragraph topic coherence SD: 0.0233807663745 0.0628817314937 37% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 11.7 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 56.25 48.3550499002 116% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 13.51 12.5979740519 107% => OK
dale_chall_readability_score: 8.1 8.32208582834 97% => OK
difficult_words: 61.0 98.500998004 62% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 8.0 11.1389221557 72% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.