"According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movi

Essay topics:

"According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies ac

The passage is based on a number of questionable assumptions. This response will illude to some of these assumptions and will explain why they render the presented argument unpersuasive.

Firstly, the memo starts by claiming that fewer people have attended Super Screen-produced movies than in any other year. No significance can be inferred from this statement alone. One the one hand, it could be true that over a period of 50 years the number of visitors has never been lower than the past year and that the past year is a 50% drop relative to the previously lowest year, giving further evidence that there is indeed a problem to be solved. On the other hand, it could also be the case that the company only has been extant for three years. In the first year they had 100 visitors, in the second year 101 visitors and last year 99 visitors. In this scenario last year would also the year with the lowest ever number of customers, but this would hardly be a problem and no actions whould have to be taken. In order for the memo to convincingly show that there is a significant problem regarding a drop in attendance, more detailed facts and figures should be referred to.

Secondly, even if this fist assumption turns out to be true and there has been a significant drop in customers, the explanation offered by the memo as to why this is the case is not convincing. It is stated that the decrease in visitors is attributed to a lack of publicity, but there are many alternative explanations which are also plausible and which have not even been mentioned, let alone convincingly refuted.
For example there could have been a recession in the local economy last year, resulting in a decreased spending power of the customer base. In this case all movie companies, regardless of the quality of their movies or their respective publicity, would have been likely to experience declining attendance.
Another scenario would be, that the quality of the movies produced by the competitors has increased even more. In this case the public could be aware of the increased quality of Super Screeen movies, but nevertheless chose to watch other movies instead, since their quality has increased even more. The passage provides no information on wider state of the movie market, which is necessary for the claims to be validated.
If instead of the stated explanation any of the above explanations are the case, increasing the advertising budget would be ineffective. The argument would be strengthened, if it precluded such alternative explanations.

Finally, the proposition is made that the advertising budged should be increased to reach out to the public. However, no evidence is provided that such an increase in the budget would be effective. Is advertisement the best way to reach out to the prospective viewers? Have their been past examples of effective advertisements campains? Is the advertising department not reaching out effectively because of a lack of funding or because of other reasions, such as the lack of quality staff? Questions such as these have to be answered to substantiate the effectiveness of the proposed solution.

The

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Comments

Grammar and spelling errors:
Line 3, column 364, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: 'previously the lowest'.
Suggestion: previously the lowest
...past year is a 50% drop relative to the previously lowest year, giving further evidence that ther...
^^^^^^^^^^^^^^^^^
Line 3, column 821, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...and no actions whould have to be taken. In order for the memo to convincingly show...
^^
Line 7, column 200, Rule ID: BUT_NEVERTHELESS[1]
Message: Use simply 'but'.
Suggestion: but
...reased quality of Super Screeen movies, but nevertheless chose to watch other movies instead, si...
^^^^^^^^^^^^^^^^
Line 12, column 4, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...veness of the proposed solution. The
^^^

Transition Words or Phrases used:
also, but, finally, first, firstly, however, if, nevertheless, regarding, second, secondly, so, then, as to, for example, such as, on the other hand

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 39.0 19.5258426966 200% => OK
Auxiliary verbs: 16.0 12.4196629213 129% => OK
Conjunction : 12.0 14.8657303371 81% => OK
Relative clauses : 13.0 11.3162921348 115% => OK
Pronoun: 30.0 33.0505617978 91% => OK
Preposition: 71.0 58.6224719101 121% => OK
Nominalization: 17.0 12.9106741573 132% => OK

Performance on vocabulary words:
No of characters: 2630.0 2235.4752809 118% => OK
No of words: 529.0 442.535393258 120% => OK
Chars per words: 4.97164461248 5.05705443957 98% => OK
Fourth root words length: 4.79583152331 4.55969084622 105% => OK
Word Length SD: 2.8893012884 2.79657885939 103% => OK
Unique words: 237.0 215.323595506 110% => OK
Unique words percentage: 0.448015122873 0.4932671777 91% => More unique words wanted or less content wanted.
syllable_count: 830.7 704.065955056 118% => OK
avg_syllables_per_word: 1.6 1.59117977528 101% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 6.24550561798 80% => OK
Article: 6.0 4.99550561798 120% => OK
Subordination: 4.0 3.10617977528 129% => OK
Conjunction: 3.0 1.77640449438 169% => OK
Preposition: 8.0 4.38483146067 182% => OK

Performance on sentences:
How many sentences: 24.0 20.2370786517 119% => OK
Sentence length: 22.0 23.0359550562 96% => OK
Sentence length SD: 52.3075673036 60.3974514979 87% => OK
Chars per sentence: 109.583333333 118.986275619 92% => OK
Words per sentence: 22.0416666667 23.4991977007 94% => OK
Discourse Markers: 6.16666666667 5.21951772744 118% => OK
Paragraphs: 7.0 4.97078651685 141% => Less paragraphs wanted.
Language errors: 4.0 7.80617977528 51% => OK
Sentences with positive sentiment : 14.0 10.2758426966 136% => OK
Sentences with negative sentiment : 9.0 5.13820224719 175% => OK
Sentences with neutral sentiment: 1.0 4.83258426966 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.16676519857 0.243740707755 68% => OK
Sentence topic coherence: 0.0519199389042 0.0831039109588 62% => OK
Sentence topic coherence SD: 0.091547685521 0.0758088955206 121% => OK
Paragraph topic coherence: 0.0689492631895 0.150359130593 46% => OK
Paragraph topic coherence SD: 0.0779450299907 0.0667264976115 117% => OK

Essay readability:
automated_readability_index: 13.0 14.1392134831 92% => Automated_readability_index is low.
flesch_reading_ease: 49.15 48.8420337079 101% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 11.9 12.1743820225 98% => OK
coleman_liau_index: 11.55 12.1639044944 95% => OK
dale_chall_readability_score: 8.31 8.38706741573 99% => OK
difficult_words: 120.0 100.480337079 119% => OK
linsear_write_formula: 11.0 11.8971910112 92% => OK
gunning_fog: 10.8 11.2143820225 96% => OK
text_standard: 11.0 11.7820224719 93% => OK
What are above readability scores?

---------------------
Maximum six paragraphs wanted.

Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.