The following is taken from a memo from the advertising director of the super screen movie production company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super screen- produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that the movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
this argument concludes that the super screen movie production company should allocate more funds to advertising based on a report that found that fewer people had attended super-screen produced movies in the past year and yet positive reviews by movie reviewers has increased, indicating that the issue lies in the public's lack of awareness about the movies. However, there are many questions that must be answered and assumpitons that must be proven in regards to the report and why fewer people attended and in regards to the positive reviews in order for this conclusion to be sound.
First of all, there is very little information about this report and about why fewer people have been attending. Did the company increase the prices of the movies a year ago? Were there any other changes that occured a year ago that could deter people from coming to see movies such as economic hardships in the area or a new movie company in town? additionally, even if there were no obvious changes, is the company sure that the report is accurate? was the report based on a representative sample of information? if there was a change a year ago, that change instead of a lack of awareness could explain the reduction in people attending movies. therefore, all of these questions must be answered if one is to conclude that the public's lack of awareness is why they have stopped coming during the past year, and therefore that an increase in the advertising budget would increase attendance at movies.
additionally, there is very little information provided about the increase in positive reviews by movie reviewers. are the opinions of the movie reviewers the same as the opinions of the public or does the public prefer different kinds of movie? even if it's discovered through a survey that they have the same tastes, if the production company had reduced the amount of movies produced over all and focuses on produces just a few quality movies instead, this could explain having more positive reviews but fewers customers and would therefore refute the idea that the problem lies in the public's lack of awareness about the good quality movies. therefore, allocating more money to advertising would be a waste as it would not be addressing the actual underlying problem.
Futhermore, even if there were no changes a year ago, the report was accurate, and there was no reduction of movies, questions must be answered to verify the assumption that a lack of awareness is the reason people are not attending. this could be accomplished through a survey asking people if they are aware of super screen movies and of the positive reviews they have been recieving recently. this survey should also ask previous customers why they had not attended or had attended less in the last year. this survey, if it found that lack of knowledge was indeed the reason for a reduction in attendance, would significantly bolster the recommendation to increase funding to adversiting.
In conclusion, many questions must be answered in order to accurately and effectively evaluate the recommendation to increase spending to advertising. one must verify that there are no other changes that occured a year ago that detered people form coming, that the opinions of movie viewers are similar to the views of the public, and one must verify through empirical evidence such as a survey that there is a lack of knowledge in the public about these movies and that there are not other reasons why they are not attending. Only then can one accurately advise the increase of allocations to the advertising budget.
- All too often, companies hire outside consultants to suggest ways for the company to operate more efficiently. If companies were to spend more time listening to their own employees, such consultants would be unnecessary.Write a response in which you discu 66
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Grammar and spelling errors:
Line 1, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
this argument concludes that the super scree...
^^^^
Line 1, column 453, Rule ID: IN_REGARD_TO[1]
Message: Use simply 'regarding' or 'with regard to'.
Suggestion: regarding; with regard to
...red and assumpitons that must be proven in regards to the report and why fewer people attende...
^^^^^^^^^^^^^
Line 1, column 512, Rule ID: IN_REGARD_TO[1]
Message: Use simply 'regarding' or 'with regard to'.
Suggestion: regarding; with regard to
...eport and why fewer people attended and in regards to the positive reviews in order for this ...
^^^^^^^^^^^^^
Line 4, column 350, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Additionally
...he area or a new movie company in town? additionally, even if there were no obvious changes,...
^^^^^^^^^^^^
Line 4, column 452, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Was
...mpany sure that the report is accurate? was the report based on a representative sa...
^^^
Line 4, column 516, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...a representative sample of information? if there was a change a year ago, that cha...
^^
Line 4, column 649, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Therefore
...e reduction in people attending movies. therefore, all of these questions must be answere...
^^^^^^^^^
Line 7, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Additionally
...ld increase attendance at movies. additionally, there is very little information provi...
^^^^^^^^^^^^
Line 7, column 116, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Are
...in positive reviews by movie reviewers. are the opinions of the movie reviewers the...
^^^
Line 7, column 248, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Even
...ublic prefer different kinds of movie? even if its discovered through a survey that...
^^^^
Line 7, column 647, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Therefore
...wareness about the good quality movies. therefore, allocating more money to advertising w...
^^^^^^^^^
Line 10, column 235, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...is the reason people are not attending. this could be accomplished through a survey ...
^^^^
Line 10, column 397, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...iews they have been recieving recently. this survey should also ask previous custome...
^^^^
Line 10, column 509, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
... or had attended less in the last year. this survey, if it found that lack of knowle...
^^^^
Line 10, column 509, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... or had attended less in the last year. this survey, if it found that lack of knowle...
^^^^
Line 13, column 152, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: One
...on to increase spending to advertising. one must verify that there are no other cha...
^^^
Transition Words or Phrases used:
also, but, first, however, if, so, then, therefore, in conclusion, such as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 35.0 19.5258426966 179% => OK
Auxiliary verbs: 19.0 12.4196629213 153% => OK
Conjunction : 18.0 14.8657303371 121% => OK
Relative clauses : 22.0 11.3162921348 194% => OK
Pronoun: 40.0 33.0505617978 121% => Less pronouns wanted
Preposition: 73.0 58.6224719101 125% => OK
Nominalization: 15.0 12.9106741573 116% => OK
Performance on vocabulary words:
No of characters: 2995.0 2235.4752809 134% => OK
No of words: 602.0 442.535393258 136% => Less content wanted.
Chars per words: 4.97508305648 5.05705443957 98% => OK
Fourth root words length: 4.95335121839 4.55969084622 109% => OK
Word Length SD: 2.69010535367 2.79657885939 96% => OK
Unique words: 218.0 215.323595506 101% => OK
Unique words percentage: 0.362126245847 0.4932671777 73% => More unique words wanted or less content wanted.
syllable_count: 966.6 704.065955056 137% => OK
avg_syllables_per_word: 1.6 1.59117977528 101% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 6.24550561798 112% => OK
Article: 1.0 4.99550561798 20% => OK
Subordination: 6.0 3.10617977528 193% => OK
Conjunction: 3.0 1.77640449438 169% => OK
Preposition: 1.0 4.38483146067 23% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 20.2370786517 99% => OK
Sentence length: 30.0 23.0359550562 130% => The Avg. Sentence Length is relatively long.
Sentence length SD: 98.2859476222 60.3974514979 163% => OK
Chars per sentence: 149.75 118.986275619 126% => OK
Words per sentence: 30.1 23.4991977007 128% => OK
Discourse Markers: 4.4 5.21951772744 84% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 16.0 7.80617977528 205% => Less language errors wanted.
Sentences with positive sentiment : 9.0 10.2758426966 88% => OK
Sentences with negative sentiment : 5.0 5.13820224719 97% => OK
Sentences with neutral sentiment: 6.0 4.83258426966 124% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.223967107922 0.243740707755 92% => OK
Sentence topic coherence: 0.0731981736864 0.0831039109588 88% => OK
Sentence topic coherence SD: 0.0704882170618 0.0758088955206 93% => OK
Paragraph topic coherence: 0.141927842489 0.150359130593 94% => OK
Paragraph topic coherence SD: 0.0697731846782 0.0667264976115 105% => OK
Essay readability:
automated_readability_index: 17.1 14.1392134831 121% => OK
flesch_reading_ease: 41.03 48.8420337079 84% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 15.0 12.1743820225 123% => OK
coleman_liau_index: 12.2 12.1639044944 100% => OK
dale_chall_readability_score: 8.01 8.38706741573 96% => OK
difficult_words: 110.0 100.480337079 109% => OK
linsear_write_formula: 18.0 11.8971910112 151% => OK
gunning_fog: 14.0 11.2143820225 125% => OK
text_standard: 18.0 11.7820224719 153% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.