The table below gives the information about spending on different advertisement methods of four car companies in UK in 2008
The table illustrates the percentage of total advertisement expenditure in 5 platforms in 2008 in 4 car companies, namely Bentley, Land Rover, MG, Lotus.
In general, what stands out from the table is that the highest proportion of spending which 4 companies earned was television ads. It is also clear to see that the expenditure of radio ads which 4 companies gained recorded the lowest proportion in 5 platforms.
In the Bentley company, while the proportion of television ads made up 36,91% in total, the figure for the others accounted for only under 16%. A similar pattern could be seen in the Lotus company. The figure for television ads was 39,14%, which was at least one and a half times more than those of the other advertisement platforms.
Such a similar trend is not seen in the other companies, the proportion of television ads in the Land Rover company made up 25.67% while the figure for magazine ads was only lower by about more than 2%. In the meantime, in the MG company, 22,96% was the lowest percentage of television ads in 4 companies while the highest proportion in radio ads could be seen in this company, with 7.98%.
Transition Words or Phrases used:
also, so, while, at least, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 7.0 143% => OK
Auxiliary verbs: 2.0 1.00243902439 200% => OK
Conjunction : 1.0 6.8 15% => More conjunction wanted.
Relative clauses : 5.0 3.15609756098 158% => OK
Pronoun: 5.0 5.60731707317 89% => OK
Preposition: 32.0 33.7804878049 95% => OK
Nominalization: 7.0 3.97073170732 176% => OK
Performance on vocabulary words:
No of characters: 950.0 965.302439024 98% => OK
No of words: 199.0 196.424390244 101% => OK
Chars per words: 4.77386934673 4.92477711251 97% => OK
Fourth root words length: 3.75589349951 3.73543355544 101% => OK
Word Length SD: 2.7471309794 2.65546596893 103% => OK
Unique words: 98.0 106.607317073 92% => More unique words wanted.
Unique words percentage: 0.492462311558 0.547539520022 90% => More unique words wanted or less content wanted.
syllable_count: 286.2 283.868780488 101% => OK
avg_syllables_per_word: 1.4 1.45097560976 96% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 1.53170731707 65% => OK
Article: 5.0 4.33902439024 115% => OK
Subordination: 1.0 1.07073170732 93% => OK
Conjunction: 0.0 0.482926829268 0% => OK
Preposition: 5.0 3.36585365854 149% => OK
Performance on sentences:
How many sentences: 8.0 8.94146341463 89% => OK
Sentence length: 24.0 22.4926829268 107% => OK
Sentence length SD: 41.7400811571 43.030603864 97% => OK
Chars per sentence: 118.75 112.824112599 105% => OK
Words per sentence: 24.875 22.9334400587 108% => OK
Discourse Markers: 4.625 5.23603664747 88% => OK
Paragraphs: 4.0 3.83414634146 104% => OK
Language errors: 0.0 1.69756097561 0% => OK
Sentences with positive sentiment : 1.0 3.70975609756 27% => More positive sentences wanted.
Sentences with negative sentiment : 2.0 1.13902439024 176% => OK
Sentences with neutral sentiment: 5.0 4.09268292683 122% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.101436286054 0.215688989381 47% => OK
Sentence topic coherence: 0.05263943062 0.103423049105 51% => OK
Sentence topic coherence SD: 0.0520857346511 0.0843802449381 62% => OK
Paragraph topic coherence: 0.081260623623 0.15604864568 52% => OK
Paragraph topic coherence SD: 0.0528287599672 0.0819641961636 64% => OK
Essay readability:
automated_readability_index: 13.5 13.2329268293 102% => OK
flesch_reading_ease: 64.04 61.2550243902 105% => OK
smog_index: 8.8 6.51609756098 135% => OK
flesch_kincaid_grade: 10.3 10.3012195122 100% => OK
coleman_liau_index: 10.68 11.4140731707 94% => OK
dale_chall_readability_score: 7.6 8.06136585366 94% => OK
difficult_words: 35.0 40.7170731707 86% => OK
linsear_write_formula: 11.0 11.4329268293 96% => OK
gunning_fog: 11.6 10.9970731707 105% => OK
text_standard: 11.0 11.0658536585 99% => OK
What are above readability scores?
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Rates: 67.4157303371 out of 100
Scores by essay e-grader: 6.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.