The table below gives the information about spending on different advertisement methods of four car companies in UK in 2008
The table illustrates the percentage of total advertisement expenditure in 5 platforms in 2008 in 4 car companies, namely Bentley, Land Rover, MG, Lotus.
In general, what stands out from the table is that the highest proportion of spending which 4 companies earned was television ads. It is also clear to see that the expenditure of radio ads which 4 companies gained recorded the lowest proportion in 5 platforms.
In the Bentley company, while the proportion of television ads made up 36,91% in total, the figure for the others accounted for only under 16%. A similar pattern could be seen in the Lotus company. The figure for television ads was 39,14%, which was at least one and a half times more than those of the other advertisement platforms.
Such a similar trend is not seen in the other companies, the proportion of television ads in the Land Rover company made up 25.67% while the figure for magazine ads was only lower by about more than 2%. In the meantime, in the MG company, 22,96% was the lowest percentage of television ads in 4 companies while the highest proportion in radio ads could be seen in this company, with 7.98%.
- Today s children are living under more pressure from the society than children in the past To what extent do you agree or disagree with this opinion 61
- In some parts of the world the rate of divorce has increased dramatically over the past few decades Explain some possible reasons for this problem and suggest some solutions 73
- In the past people wore their traditional clothes and followed their culture These days most people wear similar clothes and therefore look very similar to one another Do you think this is a positive or a negative development 67
- The line graph below shows the production of paper wood pulp and sawn wood in the UK from 1980 to 2000 Summarize the information by selecting and reporting the main features and make comparisons where relevant 67
- Some people think that in the modern world we are more dependent on each other while others think that people have become more independent Discuss both views and give your own opinion 67
Transition Words or Phrases used:
also, so, while, at least, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 7.0 143% => OK
Auxiliary verbs: 2.0 1.00243902439 200% => OK
Conjunction : 1.0 6.8 15% => More conjunction wanted.
Relative clauses : 5.0 3.15609756098 158% => OK
Pronoun: 5.0 5.60731707317 89% => OK
Preposition: 32.0 33.7804878049 95% => OK
Nominalization: 7.0 3.97073170732 176% => OK
Performance on vocabulary words:
No of characters: 950.0 965.302439024 98% => OK
No of words: 199.0 196.424390244 101% => OK
Chars per words: 4.77386934673 4.92477711251 97% => OK
Fourth root words length: 3.75589349951 3.73543355544 101% => OK
Word Length SD: 2.7471309794 2.65546596893 103% => OK
Unique words: 98.0 106.607317073 92% => More unique words wanted.
Unique words percentage: 0.492462311558 0.547539520022 90% => More unique words wanted or less content wanted.
syllable_count: 286.2 283.868780488 101% => OK
avg_syllables_per_word: 1.4 1.45097560976 96% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 1.53170731707 65% => OK
Article: 5.0 4.33902439024 115% => OK
Subordination: 1.0 1.07073170732 93% => OK
Conjunction: 0.0 0.482926829268 0% => OK
Preposition: 5.0 3.36585365854 149% => OK
Performance on sentences:
How many sentences: 8.0 8.94146341463 89% => OK
Sentence length: 24.0 22.4926829268 107% => OK
Sentence length SD: 41.7400811571 43.030603864 97% => OK
Chars per sentence: 118.75 112.824112599 105% => OK
Words per sentence: 24.875 22.9334400587 108% => OK
Discourse Markers: 4.625 5.23603664747 88% => OK
Paragraphs: 4.0 3.83414634146 104% => OK
Language errors: 0.0 1.69756097561 0% => OK
Sentences with positive sentiment : 1.0 3.70975609756 27% => More positive sentences wanted.
Sentences with negative sentiment : 2.0 1.13902439024 176% => OK
Sentences with neutral sentiment: 5.0 4.09268292683 122% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.101436286054 0.215688989381 47% => OK
Sentence topic coherence: 0.05263943062 0.103423049105 51% => OK
Sentence topic coherence SD: 0.0520857346511 0.0843802449381 62% => OK
Paragraph topic coherence: 0.081260623623 0.15604864568 52% => OK
Paragraph topic coherence SD: 0.0528287599672 0.0819641961636 64% => OK
Essay readability:
automated_readability_index: 13.5 13.2329268293 102% => OK
flesch_reading_ease: 64.04 61.2550243902 105% => OK
smog_index: 8.8 6.51609756098 135% => OK
flesch_kincaid_grade: 10.3 10.3012195122 100% => OK
coleman_liau_index: 10.68 11.4140731707 94% => OK
dale_chall_readability_score: 7.6 8.06136585366 94% => OK
difficult_words: 35.0 40.7170731707 86% => OK
linsear_write_formula: 11.0 11.4329268293 96% => OK
gunning_fog: 11.6 10.9970731707 105% => OK
text_standard: 11.0 11.0658536585 99% => OK
What are above readability scores?
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Rates: 67.4157303371 out of 100
Scores by essay e-grader: 6.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.