Advantages and Disadvantages of Advertisement
Advertisement has taken over the major part of our TV and radio program these days that, the industries no long show variety of programs as the used to in the past. Although there are numerous benefits of advertisement such as increase in market share of products and decrease in the shopping time for buyers, there are also some pitfalls. This essay will elaborate on both point of views with final conclusion.
When a new product is introduced into the market, buyers tend to have little or no knowledge of the product. As a result, the product would find it difficult to survive the strife of the competitive market because the product has yet no substantial share in the market. With the advertisement of the product, people tend to know more about the product and go for it. This will go a long way to increase the market share of the product. Also, if buyers try the product and discover the product is of good quality, its demand will increase over its supplements in the market. Example, An Advertisement on an ovaltine can reduce the demand of Milo in the market.
Moreover, Advertisement provides more options for buyers in the sense that a buyer can make more shopping options even without wondering round the market. By so doing, the shopping time is reduced by barest minimum.
On the other hand, it has been observed that the market competition can have a negative influence in Advertising in the sense that when there is a tight competition among substitute products, sellers tend to spend more money to attract buyers for their low quality products. This way, people can be fooled with fake publicity.
In conclusion, while the merit and demerit of Advertising has been expatiated on the body of this essay, my opinion about Advertising is that, a governing body should be instituted to foresee and moderate Advertisement so as to curtail the cons of Advertising.
Grammar and spelling errors:
Line 17, column 220, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...d to foresee and moderate Advertisement so as to curtail the cons of Advertising.
^^^^^^^^
Line 17, column 262, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... as to curtail the cons of Advertising.
^^^^
Transition Words or Phrases used:
also, if, moreover, so, while, as to, in conclusion, such as, as a result, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 9.0 7.85571142285 115% => OK
Conjunction : 8.0 10.4138276553 77% => OK
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 18.0 24.0651302605 75% => OK
Preposition: 51.0 41.998997996 121% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 1580.0 1615.20841683 98% => OK
No of words: 323.0 315.596192385 102% => OK
Chars per words: 4.89164086687 5.12529762239 95% => OK
Fourth root words length: 4.23936324884 4.20363070211 101% => OK
Word Length SD: 2.74177580881 2.80592935109 98% => OK
Unique words: 165.0 176.041082164 94% => More unique words wanted.
Unique words percentage: 0.510835913313 0.561755894193 91% => More unique words wanted or less content wanted.
syllable_count: 493.2 506.74238477 97% => OK
avg_syllables_per_word: 1.5 1.60771543086 93% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 5.0 2.52805611222 198% => OK
Subordination: 5.0 2.10420841683 238% => Less adverbial clause wanted.
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 67.7484844322 49.4020404114 137% => OK
Chars per sentence: 112.857142857 106.682146367 106% => OK
Words per sentence: 23.0714285714 20.7667163134 111% => OK
Discourse Markers: 6.57142857143 7.06120827912 93% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 5.0 8.67935871743 58% => More positive sentences wanted.
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.119604978564 0.244688304435 49% => OK
Sentence topic coherence: 0.0444526250191 0.084324248473 53% => OK
Sentence topic coherence SD: 0.0514693084121 0.0667982634062 77% => OK
Paragraph topic coherence: 0.0826126820482 0.151304729494 55% => OK
Paragraph topic coherence SD: 0.0483986450497 0.056905535591 85% => OK
Essay readability:
automated_readability_index: 13.1 13.0946893788 100% => OK
flesch_reading_ease: 56.59 50.2224549098 113% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.1 11.3001002004 98% => OK
coleman_liau_index: 11.38 12.4159519038 92% => OK
dale_chall_readability_score: 8.15 8.58950901804 95% => OK
difficult_words: 69.0 78.4519038076 88% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.