Modern companies are increasingly promoting products through advertising. Does advertising highlight products' quality or is it designed purely to increase sales? While some people claim that it helps developing product quality, I completely believe it more encourages sales volume inherently. This essay will discuss them in detail.
On the one hand, the original purpose of advertising is going to chase the expansion of business profit. Firstly, advertising producers are very good at generating consumption by influencing the customers' senses and tastes. Apple is selling the emotion of contented happiness that comes from a simplified lifestyle; a result of owning an Apple product. That ends up the billion of dollar revenue each year. Secondly, genius merchants manipulate the greedy nature of users to create a one-for-one advertising strategy, resulting in more than double the income. It may assist companies currently to reach twofold achievements with business profit and storage clearance.
On the other hand, there may have some conflicts between the improvement of product quality and the purpose of advertising itself. Firstly, the product's popularity is composed of a variety of factors, including price, design, quality, after-sales, promotion and so on. According to a marketing survey from BBC, over 75% of customers believe prices are the principal concern rather than qualities. Secondly, companies currently tend to allocate more funds to the advertisement rather than the product. Therefore, many manufacturing divisions of these companies have to lower their standards to overcome the financial shortage.
Nowadays, the advertisement is an efficient method to increase sales for many companies. This essay argued some people who support advertising could promote the quality have a flawed understanding and overestimate the effects of what they believe. Personally, I completely agree the advertisement inherently will expand sales volume.
- Advertising encourages people to buy in quantity rather to consider quality. To what extent do you agree or disagree? 89
- some people think that government should provide library in every town. with the increase in internet, some people think that new libraries could be a waste of money. discuss you opinions. 78
Grammar and spelling errors:
Line 1, column 201, Rule ID: ADVISE_VBG[5]
Message: The verb 'help' is used with infinitive: 'to develop' or 'develop'.
Suggestion: to develop; develop
...? While some people claim that it helps developing product quality, I completely believe i...
^^^^^^^^^^
Line 5, column 145, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'products'' or 'product's'?
Suggestion: products'; product's
...ose of advertising itself. Firstly, the products popularity is composed of a variety of ...
^^^^^^^^
Transition Words or Phrases used:
first, firstly, if, may, second, secondly, so, therefore, while, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 13.1623246493 61% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 6.0 10.4138276553 58% => More conjunction wanted.
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 16.0 24.0651302605 66% => OK
Preposition: 37.0 41.998997996 88% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1683.0 1615.20841683 104% => OK
No of words: 290.0 315.596192385 92% => More content wanted.
Chars per words: 5.80344827586 5.12529762239 113% => OK
Fourth root words length: 4.12666770723 4.20363070211 98% => OK
Word Length SD: 3.0459598785 2.80592935109 109% => OK
Unique words: 180.0 176.041082164 102% => OK
Unique words percentage: 0.620689655172 0.561755894193 110% => OK
syllable_count: 536.4 506.74238477 106% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 18.0 16.0721442886 112% => OK
Sentence length: 16.0 20.2975951904 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 31.4333019127 49.4020404114 64% => OK
Chars per sentence: 93.5 106.682146367 88% => OK
Words per sentence: 16.1111111111 20.7667163134 78% => OK
Discourse Markers: 4.55555555556 7.06120827912 65% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 12.0 8.67935871743 138% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.139688424922 0.244688304435 57% => OK
Sentence topic coherence: 0.0403793338077 0.084324248473 48% => OK
Sentence topic coherence SD: 0.0376209368281 0.0667982634062 56% => OK
Paragraph topic coherence: 0.0872538145227 0.151304729494 58% => OK
Paragraph topic coherence SD: 0.0337190030484 0.056905535591 59% => OK
Essay readability:
automated_readability_index: 13.9 13.0946893788 106% => OK
flesch_reading_ease: 38.31 50.2224549098 76% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 16.06 12.4159519038 129% => OK
dale_chall_readability_score: 10.47 8.58950901804 122% => OK
difficult_words: 111.0 78.4519038076 141% => OK
linsear_write_formula: 8.0 9.78957915832 82% => OK
gunning_fog: 8.4 10.1190380762 83% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.