Nowadays, many competing businesses often choose to launch a lot of advertising campaigns to attract their customers. This greatly affects the psychological as well as the shopping attitude of customers. Several problems have resulted from this tendency and they should be tackled by several effective solutions from the government and individuals to improve the situation.
There are some negative impacts from competing companies’ rising quantity of advertisements that consumers are faced with. Firstly, because almost every company wants to maximize their sales and profits, advertisements usually tend to exaggerate the benefits of products. As a result, customers might buy products with low quality or not as expected, which would make them lost faith in advertising in general. Secondly, the advertising appears regularly and with a frequency too many times and this makes people feel uncomfortable and distracted. For example, when we watch a program on TV shows or Youtube, we are always forced to watch a short commercial before that.
Since such issues are serious, the government and individuals should take steps immediately to address these problems. The first solution would be for the government needs to enact rules and regulations to tighten the censorship of advertising content. Ones that contain false claims about products’ properties or do not guarantee the quality as committed should be banned. This might contribute to protecting consumers against untrustworthy advertisements. A second measure would-be consumers have to self-protection by becoming wise buyers. More specifically, individuals take our real needs into account and find out detailed information about commodities before any decision of purchase, which would make them avoid things buying goods impulsively.
In conclusion, there are various negative consequences of increasing the number of advertisements from competing brands and appropriate steps need to be taken to tackle these problems.
- The bar chart shows the percentage of small medium large companies which used social media for business purposes between 2012 to 2016 73
- the table below shows expenditures of four car companies on advertising in the Uk in 2002 93
- Cycling is more environmentally friendly than other forms of transport Why is it not popular in many places and how to increase its popularity 73
- Consumers are faced with increasing numbers of advertisements from competing companies To what extent do you think consumers are influenced by advertisements What measures can be taken to protect them 84
- Consumers are faced with increasing numbers of advertisements from competing companies To what extent do you think consumers are influenced by advertisements What measures can be taken to protect them 84
Transition Words or Phrases used:
but, first, firstly, if, second, secondly, so, well, for example, in conclusion, in general, as a result, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 13.1623246493 76% => OK
Auxiliary verbs: 10.0 7.85571142285 127% => OK
Conjunction : 13.0 10.4138276553 125% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 17.0 24.0651302605 71% => OK
Preposition: 42.0 41.998997996 100% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1698.0 1615.20841683 105% => OK
No of words: 295.0 315.596192385 93% => More content wanted.
Chars per words: 5.75593220339 5.12529762239 112% => OK
Fourth root words length: 4.14434120667 4.20363070211 99% => OK
Word Length SD: 3.14150793501 2.80592935109 112% => OK
Unique words: 187.0 176.041082164 106% => OK
Unique words percentage: 0.633898305085 0.561755894193 113% => OK
syllable_count: 520.2 506.74238477 103% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 2.0 4.76152304609 42% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 34.5501889366 49.4020404114 70% => OK
Chars per sentence: 113.2 106.682146367 106% => OK
Words per sentence: 19.6666666667 20.7667163134 95% => OK
Discourse Markers: 7.73333333333 7.06120827912 110% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 6.0 8.67935871743 69% => OK
Sentences with negative sentiment : 8.0 3.9879759519 201% => Less negative sentences wanted.
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.285281267525 0.244688304435 117% => OK
Sentence topic coherence: 0.0901806742367 0.084324248473 107% => OK
Sentence topic coherence SD: 0.084217444141 0.0667982634062 126% => OK
Paragraph topic coherence: 0.164517060673 0.151304729494 109% => OK
Paragraph topic coherence SD: 0.0528826268495 0.056905535591 93% => OK
Essay readability:
automated_readability_index: 15.5 13.0946893788 118% => OK
flesch_reading_ease: 35.27 50.2224549098 70% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.1 11.3001002004 116% => OK
coleman_liau_index: 16.13 12.4159519038 130% => OK
dale_chall_readability_score: 9.45 8.58950901804 110% => OK
difficult_words: 91.0 78.4519038076 116% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.