Discuss the role of advertising in shaping consumer behavior Explain how advertisements influence people s purchasing decisions and whether you think they have a positive or negative impact on society

Essay topics:

Discuss the role of advertising in shaping consumer behavior. Explain how advertisements influence people's purchasing decisions and whether you think they have a positive or negative impact on society

Advertising is an influential part of our society, but it can sometimes be misleading or scamming. In this essay, I will present how advertising influences consumer behavior, how it can have a positive or negative impact on society, and whether it is beneficial or harmful.
It is true to say that advertising plays a vital role in shaping consumer behavior, and can influence purchasing decisions or how customers view products or services. To begin with, advertising is a form of communication that aims to persuade potential customers to buy a product or service. Advertising uses various techniques such as repetition, humor, or celebrity recommendation to catch the attention and interest of the viewers. As a result, consumers can easily get attracted to one product or service through advertisements. Moreover, advertisements influence consumer behavior by creating awareness and interest, promoting their actions of purchasing with many deals in prices. For example, when an ad about one type of medicine appears, they might start the ads by providing the appearance of diseases that can affect health harmfully and other information. Then, they might continue advertising their product which can be used as a treatment for that disease and giving out deals in price that can promote customer’s action in the end.
Furthermore, in my opinion, advertisements can have positive or negative effects on society depending on how it is used. Advertising can be positive when it provides consumers accurate information and helps them make smart decisions. It can help consumers explore good new products, services that they may not have tried before, and even increases consumers’ awareness about social issues. Moreover, it can help consumers find suitable companies or brands. For example, if you are keen on video games, they can recommend you many games from various companies that you may like.
However, there are some drawbacks that can be mentioned, such as: advising consumers to buy low quality and harmful products, services, creating unrealistic expectations in a product or sometimes, they can be annoying to customers because of high frequency of appearance.
In conclusion, advertising is necessary in influencing consumer behavior and it has both negative and positive effects to the society. Whether it can be positive or not, it depends on the way it is used and how consumers receive advertisements on every platforms.

Votes
Average: 7.3 (2 votes)
Essay Categories
IELTS Writing Task II - IELTS Academic

Comments

Transition Words or Phrases used:
but, furthermore, however, if, may, moreover, so, then, for example, in conclusion, such as, as a result, in my opinion, it is true, to begin with

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 15.0 13.1623246493 114% => OK
Auxiliary verbs: 20.0 7.85571142285 255% => Less auxiliary verb wanted.
Conjunction : 25.0 10.4138276553 240% => Less conjunction wanted
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 35.0 24.0651302605 145% => Less pronouns wanted
Preposition: 43.0 41.998997996 102% => OK
Nominalization: 11.0 8.3376753507 132% => OK

Performance on vocabulary words:
No of characters: 2063.0 1615.20841683 128% => OK
No of words: 384.0 315.596192385 122% => OK
Chars per words: 5.37239583333 5.12529762239 105% => OK
Fourth root words length: 4.4267276788 4.20363070211 105% => OK
Word Length SD: 3.13811376073 2.80592935109 112% => OK
Unique words: 206.0 176.041082164 117% => OK
Unique words percentage: 0.536458333333 0.561755894193 95% => OK
syllable_count: 653.4 506.74238477 129% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 5.43587174349 166% => OK
Article: 0.0 2.52805611222 0% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 5.0 0.809619238477 618% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.76152304609 84% => OK

Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 44.4973464471 49.4020404114 90% => OK
Chars per sentence: 121.352941176 106.682146367 114% => OK
Words per sentence: 22.5882352941 20.7667163134 109% => OK
Discourse Markers: 8.58823529412 7.06120827912 122% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 11.0 8.67935871743 127% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.360167879761 0.244688304435 147% => OK
Sentence topic coherence: 0.136939121271 0.084324248473 162% => OK
Sentence topic coherence SD: 0.109267751115 0.0667982634062 164% => OK
Paragraph topic coherence: 0.223538608413 0.151304729494 148% => OK
Paragraph topic coherence SD: 0.101617669831 0.056905535591 179% => OK

Essay readability:
automated_readability_index: 15.2 13.0946893788 116% => OK
flesch_reading_ease: 40.69 50.2224549098 81% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.1 11.3001002004 116% => OK
coleman_liau_index: 14.16 12.4159519038 114% => OK
dale_chall_readability_score: 9.29 8.58950901804 108% => OK
difficult_words: 111.0 78.4519038076 141% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?

---------------------

Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Transition Words or Phrases used:
but, furthermore, however, if, may, moreover, so, then, for example, in conclusion, such as, as a result, in my opinion, it is true, to begin with

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 15.0 13.1623246493 114% => OK
Auxiliary verbs: 20.0 7.85571142285 255% => Less auxiliary verb wanted.
Conjunction : 25.0 10.4138276553 240% => Less conjunction wanted
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 35.0 24.0651302605 145% => Less pronouns wanted
Preposition: 43.0 41.998997996 102% => OK
Nominalization: 11.0 8.3376753507 132% => OK

Performance on vocabulary words:
No of characters: 2063.0 1615.20841683 128% => OK
No of words: 384.0 315.596192385 122% => OK
Chars per words: 5.37239583333 5.12529762239 105% => OK
Fourth root words length: 4.4267276788 4.20363070211 105% => OK
Word Length SD: 3.13811376073 2.80592935109 112% => OK
Unique words: 206.0 176.041082164 117% => OK
Unique words percentage: 0.536458333333 0.561755894193 95% => OK
syllable_count: 653.4 506.74238477 129% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 5.43587174349 166% => OK
Article: 0.0 2.52805611222 0% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 5.0 0.809619238477 618% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.76152304609 84% => OK

Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 44.4973464471 49.4020404114 90% => OK
Chars per sentence: 121.352941176 106.682146367 114% => OK
Words per sentence: 22.5882352941 20.7667163134 109% => OK
Discourse Markers: 8.58823529412 7.06120827912 122% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 11.0 8.67935871743 127% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.360167879761 0.244688304435 147% => OK
Sentence topic coherence: 0.136939121271 0.084324248473 162% => OK
Sentence topic coherence SD: 0.109267751115 0.0667982634062 164% => OK
Paragraph topic coherence: 0.223538608413 0.151304729494 148% => OK
Paragraph topic coherence SD: 0.101617669831 0.056905535591 179% => OK

Essay readability:
automated_readability_index: 15.2 13.0946893788 116% => OK
flesch_reading_ease: 40.69 50.2224549098 81% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.1 11.3001002004 116% => OK
coleman_liau_index: 14.16 12.4159519038 114% => OK
dale_chall_readability_score: 9.29 8.58950901804 108% => OK
difficult_words: 111.0 78.4519038076 141% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?

---------------------

Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.