Discuss the role of advertising in shaping consumer behavior Explain how advertisements influence people s purchasing decisions and whether you think they have a positive or negative impact on society

Essay topics:

Discuss the role of advertising in shaping consumer behavior. Explain how advertisements influence people's purchasing decisions and whether you think they have a positive or negative impact on society

Nowadays, by the development of advanced technology, advertising plays a key role in shaping consumer behavior. In this essay, I will point out about how advertisements influence people's purchasing decisions and they affect a positive or negative impact on society.

First, It is clear that advertisements have a massive impact of people purchasing decision. First, It can make brand awareness to the consumer. For example, If you started a business, friends and your family are the only people who would know it.Therefore, you would need to adverstise your brand and adverstisements can help you to promotes your brand to be more well-known by print, television or social media. Not only that, advertisements can also provide some necessary information to consumers about the products. They give consumers about the uses of products, service or about the company of that products and also some promotional policies. Furthermore, consumers can consider to buy that products by advertisements. In the end of every advertisements, producers often indicate the people who should not use or should consider before using this product. For example, In a medicine advertisement, producer usually recommend that pregnant women should not use it because It can affect the baby.

In addition, in my opinion, advertisements have both positive and negative impact on society but they usually beneficial. In most of advertisements, they usually mention to consumers for all of vital information just in a short video or in a flyer so that they can easy to decide to buy or not. Also, they can provide consumer many kind of products that they interesred in. If you liked reading books, there would be many advertisements which mention books for you. However, advertisements can also have some drawbacks to the customer. In some advertisements, the information does not fit some age or society's standards. They still have some violent acts that affect the viewer's psychology.

Overall, advertisements play a key role of influence people's purchasing decisions and they have both advantages and drawbacks to society but advantages are mostly.

Votes
Average: 7.3 (2 votes)
Essay Categories
IELTS Writing Task II - IELTS Academic

Comments

Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
Nowadays, by the development of advanced...
^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...itive or negative impact on society. First, It is clear that advertisements h...
^^^^^^
Line 3, column 253, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Therefore
...y are the only people who would know it.Therefore, you would need to adverstise your bran...
^^^^^^^^^
Line 3, column 684, Rule ID: ADMIT_ENJOY_VB[3]
Message: This verb is used with the gerund form: 'consider buying'.
Suggestion: consider buying
...al policies. Furthermore, consumers can consider to buy that products by advertisements. In the...
^^^^^^^^^^^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e it because It can affect the baby. In addition, in my opinion, advertisemen...
^^^^^^
Line 5, column 132, Rule ID: MOST_SOME_OF_NNS[1]
Message: After 'most of', you should use 'the' ('most of the advertisements') or simply say ''most advertisements''.
Suggestion: most of the advertisements; most advertisements
...society but they usually beneficial. In most of advertisements, they usually mention to consumers for ...
^^^^^^^^^^^^^^^^^^^^^^
Line 5, column 334, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun kind seems to be countable; consider using: 'many kinds'.
Suggestion: many kinds
...or not. Also, they can provide consumer many kind of products that they interesred in. If...
^^^^^^^^^
Line 5, column 678, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'viewers'' or 'viewer's'?
Suggestion: viewers'; viewer's
... have some violent acts that affect the viewers psychology. Overall, advertise...
^^^^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... that affect the viewers psychology. Overall, advertisements play a key role ...
^^^^^^

Transition Words or Phrases used:
also, but, first, furthermore, however, if, so, still, therefore, well, for example, in addition, kind of, in my opinion

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 5.0 13.1623246493 38% => More to be verbs wanted.
Auxiliary verbs: 16.0 7.85571142285 204% => Less auxiliary verb wanted.
Conjunction : 16.0 10.4138276553 154% => OK
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 34.0 24.0651302605 141% => Less pronouns wanted
Preposition: 42.0 41.998997996 100% => OK
Nominalization: 10.0 8.3376753507 120% => OK

Performance on vocabulary words:
No of characters: 1803.0 1615.20841683 112% => OK
No of words: 336.0 315.596192385 106% => OK
Chars per words: 5.36607142857 5.12529762239 105% => OK
Fourth root words length: 4.28139028586 4.20363070211 102% => OK
Word Length SD: 3.19641055905 2.80592935109 114% => OK
Unique words: 169.0 176.041082164 96% => OK
Unique words percentage: 0.502976190476 0.561755894193 90% => More unique words wanted or less content wanted.
syllable_count: 573.3 506.74238477 113% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 5.43587174349 147% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 8.0 4.76152304609 168% => OK

Performance on sentences:
How many sentences: 18.0 16.0721442886 112% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 50.0260734487 49.4020404114 101% => OK
Chars per sentence: 100.166666667 106.682146367 94% => OK
Words per sentence: 18.6666666667 20.7667163134 90% => OK
Discourse Markers: 6.66666666667 7.06120827912 94% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 9.0 5.01903807615 179% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 7.0 3.4128256513 205% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.380360892406 0.244688304435 155% => OK
Sentence topic coherence: 0.126474329229 0.084324248473 150% => OK
Sentence topic coherence SD: 0.112817316053 0.0667982634062 169% => OK
Paragraph topic coherence: 0.289895371326 0.151304729494 192% => OK
Paragraph topic coherence SD: 0.11538036188 0.056905535591 203% => More connections among paragraphs wanted.

Essay readability:
automated_readability_index: 13.2 13.0946893788 101% => OK
flesch_reading_ease: 44.75 50.2224549098 89% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.5 11.3001002004 102% => OK
coleman_liau_index: 13.87 12.4159519038 112% => OK
dale_chall_readability_score: 8.29 8.58950901804 97% => OK
difficult_words: 80.0 78.4519038076 102% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?

---------------------

Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
Nowadays, by the development of advanced...
^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...itive or negative impact on society. First, It is clear that advertisements h...
^^^^^^
Line 3, column 253, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Therefore
...y are the only people who would know it.Therefore, you would need to adverstise your bran...
^^^^^^^^^
Line 3, column 684, Rule ID: ADMIT_ENJOY_VB[3]
Message: This verb is used with the gerund form: 'consider buying'.
Suggestion: consider buying
...al policies. Furthermore, consumers can consider to buy that products by advertisements. In the...
^^^^^^^^^^^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e it because It can affect the baby. In addition, in my opinion, advertisemen...
^^^^^^
Line 5, column 132, Rule ID: MOST_SOME_OF_NNS[1]
Message: After 'most of', you should use 'the' ('most of the advertisements') or simply say ''most advertisements''.
Suggestion: most of the advertisements; most advertisements
...society but they usually beneficial. In most of advertisements, they usually mention to consumers for ...
^^^^^^^^^^^^^^^^^^^^^^
Line 5, column 334, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun kind seems to be countable; consider using: 'many kinds'.
Suggestion: many kinds
...or not. Also, they can provide consumer many kind of products that they interesred in. If...
^^^^^^^^^
Line 5, column 678, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'viewers'' or 'viewer's'?
Suggestion: viewers'; viewer's
... have some violent acts that affect the viewers psychology. Overall, advertise...
^^^^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... that affect the viewers psychology. Overall, advertisements play a key role ...
^^^^^^

Transition Words or Phrases used:
also, but, first, furthermore, however, if, so, still, therefore, well, for example, in addition, kind of, in my opinion

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 5.0 13.1623246493 38% => More to be verbs wanted.
Auxiliary verbs: 16.0 7.85571142285 204% => Less auxiliary verb wanted.
Conjunction : 16.0 10.4138276553 154% => OK
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 34.0 24.0651302605 141% => Less pronouns wanted
Preposition: 42.0 41.998997996 100% => OK
Nominalization: 10.0 8.3376753507 120% => OK

Performance on vocabulary words:
No of characters: 1803.0 1615.20841683 112% => OK
No of words: 336.0 315.596192385 106% => OK
Chars per words: 5.36607142857 5.12529762239 105% => OK
Fourth root words length: 4.28139028586 4.20363070211 102% => OK
Word Length SD: 3.19641055905 2.80592935109 114% => OK
Unique words: 169.0 176.041082164 96% => OK
Unique words percentage: 0.502976190476 0.561755894193 90% => More unique words wanted or less content wanted.
syllable_count: 573.3 506.74238477 113% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 5.43587174349 147% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 8.0 4.76152304609 168% => OK

Performance on sentences:
How many sentences: 18.0 16.0721442886 112% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 50.0260734487 49.4020404114 101% => OK
Chars per sentence: 100.166666667 106.682146367 94% => OK
Words per sentence: 18.6666666667 20.7667163134 90% => OK
Discourse Markers: 6.66666666667 7.06120827912 94% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 9.0 5.01903807615 179% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 7.0 3.4128256513 205% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.380360892406 0.244688304435 155% => OK
Sentence topic coherence: 0.126474329229 0.084324248473 150% => OK
Sentence topic coherence SD: 0.112817316053 0.0667982634062 169% => OK
Paragraph topic coherence: 0.289895371326 0.151304729494 192% => OK
Paragraph topic coherence SD: 0.11538036188 0.056905535591 203% => More connections among paragraphs wanted.

Essay readability:
automated_readability_index: 13.2 13.0946893788 101% => OK
flesch_reading_ease: 44.75 50.2224549098 89% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.5 11.3001002004 102% => OK
coleman_liau_index: 13.87 12.4159519038 112% => OK
dale_chall_readability_score: 8.29 8.58950901804 97% => OK
difficult_words: 80.0 78.4519038076 102% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?

---------------------

Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.