Every country has its own culture and traditions. There is no doubt that an advertising campaign conducted in Russia will not have the same affect here in the United States. Let us take for example advertisement of food and restaurants.
A huge amount of fast food stands suggest their services for breakfast, lunch, dinner and supper here in Houston. The competition is very strong. Every week you get in your mail-box an envelope with different types of discounts in exchange for visiting them or ordering pizza. Watching TV you are also from time to time invited to visit a restaurant in order to taste some delicious food. It is not because it is easy to make money cooking but because the demand for such service is high. First of all, people like to go out sometimes to have dinner with friends. Second of all, it is often impossible to drive home for lunch. It can be time consuming.
As for Russia, it is a great tradition to have dinner at home with the family and go to the restaurant for big holidays. Additionally fast food is not popular in Russia. So you will see advertisements of yogurts, coffee, dairy products and juice instead of restaurants and fast food stands.
In conclusion I would like to add that in order to succeed in advertising campaign especially on the international market company must know traditions, language and history of the country.
- The tendency of human being to copy one another is shown in the popularity of fashion clothes and consumer goods. To what extent do you agree? 86
- Do you agree or disagree with the following statement? Advertising can tell you a lot about a country. Use specific reasons and examples to support your answer. 56
- Do you agree or disagree with the following statement? Attending a live performance (for example a play, concert or sporting event) is more enjoyable than watching th 56
- The tendency of human being to copy one another is shown in the popularity of fashion clothes and consumer goods. To what extent do you agree? 73
- Some people say that advertising encourages us to buy things we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with? Use specific reasons and examples to support your 73
Grammar and spelling errors:
Line 5, column 122, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Additionally,
... go to the restaurant for big holidays. Additionally fast food is not popular in Russia. So ...
^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, if, second, so, as for, for example, in conclusion, no doubt, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 13.1623246493 76% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 2.0 7.30460921844 27% => More relative clauses wanted.
Pronoun: 16.0 24.0651302605 66% => OK
Preposition: 38.0 41.998997996 90% => OK
Nominalization: 3.0 8.3376753507 36% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1145.0 1615.20841683 71% => OK
No of words: 239.0 315.596192385 76% => More content wanted.
Chars per words: 4.79079497908 5.12529762239 93% => OK
Fourth root words length: 3.93187294222 4.20363070211 94% => OK
Word Length SD: 2.73430242049 2.80592935109 97% => OK
Unique words: 150.0 176.041082164 85% => More unique words wanted.
Unique words percentage: 0.627615062762 0.561755894193 112% => OK
syllable_count: 360.0 506.74238477 71% => OK
avg_syllables_per_word: 1.5 1.60771543086 93% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 1.0 4.76152304609 21% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 15.0 20.2975951904 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 43.2953679842 49.4020404114 88% => OK
Chars per sentence: 76.3333333333 106.682146367 72% => OK
Words per sentence: 15.9333333333 20.7667163134 77% => OK
Discourse Markers: 6.13333333333 7.06120827912 87% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 3.4128256513 176% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.116095228662 0.244688304435 47% => OK
Sentence topic coherence: 0.0353996915996 0.084324248473 42% => OK
Sentence topic coherence SD: 0.035682498371 0.0667982634062 53% => OK
Paragraph topic coherence: 0.066636171166 0.151304729494 44% => OK
Paragraph topic coherence SD: 0.0115451150036 0.056905535591 20% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 9.1 13.0946893788 69% => Automated_readability_index is low.
flesch_reading_ease: 64.71 50.2224549098 129% => OK
smog_index: 3.1 7.44779559118 42% => Smog_index is low.
flesch_kincaid_grade: 8.0 11.3001002004 71% => OK
coleman_liau_index: 10.21 12.4159519038 82% => OK
dale_chall_readability_score: 7.42 8.58950901804 86% => OK
difficult_words: 46.0 78.4519038076 59% => More difficult words wanted.
linsear_write_formula: 6.5 9.78957915832 66% => OK
gunning_fog: 8.0 10.1190380762 79% => OK
text_standard: 8.0 10.7795591182 74% => OK
What are above readability scores?
---------------------
Minimum 250 words wanted.
Rates: 56.1797752809 out of 100
Scores by essay e-grader: 5.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.