In recent years, we have observed the exponential growth of the advertising industry, facilitated by technological advancements and the ubiquitous utilization of social media. While it is true that businesses often prioritize revenue generation through advertising campaigns, I contend that it is fallacious to deem their products superfluous for consumers. In this essay, I will elucidate my perspective.
On the one hand, the pervasive presence of advertisements has engendered a negative perception among many individuals. Advertising algorithms and strategies have become increasingly sophisticated, enabling the targeting of virtually anyone who accesses the internet. While traditional advertising mediums such as television or radio can be disregarded by reducing the volume or switching off the device, advertisements appear incessantly on computer monitors or smartphone screens, rendering them seemingly inescapable and inevitable. This is why many people feel perturbed and consider the products advertised to be superfluous.
On the other hand, I maintain that businesses conduct meticulous analysis of consumer demand when launching an advertising campaign. Companies cannot augment their revenue by offering products or services that customers do not require. While it is true that some advertisements fail to capture the attention or interest of buyers, many other advertisements have successfully influenced customers’ purchasing habits or behaviours. For instance, a Vietnamese shoe manufacturer adroitly integrated historical events with images of dynamic young people in their advertisements. With affordable prices and commendable quality, this company has gradually acquired a larger market share, demonstrating that a national brand can compete equitably with international ones. When customers comprehend and trust a brand, they may immediately think of it when they need to procure a product. Therefore, I believe that advertising is indispensable for maintaining positive brand images in customers’ minds.
In conclusion, inappropriate advertisements can distort the intentions of advertisers and adversely impact customers’ perceptions of the products. However, I believe that advertisements are essential and play a pivotal role in economic development. It is imperative for companies to provide accurate information about their products and respect customers’ privacy.
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Transition Words or Phrases used:
however, may, so, therefore, while, for instance, in conclusion, such as, it is true, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 13.1623246493 68% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 15.0 10.4138276553 144% => OK
Relative clauses : 12.0 7.30460921844 164% => OK
Pronoun: 30.0 24.0651302605 125% => Less pronouns wanted
Preposition: 34.0 41.998997996 81% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 2074.0 1615.20841683 128% => OK
No of words: 334.0 315.596192385 106% => OK
Chars per words: 6.20958083832 5.12529762239 121% => OK
Fourth root words length: 4.27500489853 4.20363070211 102% => OK
Word Length SD: 3.53584575038 2.80592935109 126% => OK
Unique words: 210.0 176.041082164 119% => OK
Unique words percentage: 0.62874251497 0.561755894193 112% => OK
syllable_count: 661.5 506.74238477 131% => OK
avg_syllables_per_word: 2.0 1.60771543086 124% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 5.43587174349 184% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 48.9234272113 49.4020404114 99% => OK
Chars per sentence: 122.0 106.682146367 114% => OK
Words per sentence: 19.6470588235 20.7667163134 95% => OK
Discourse Markers: 6.05882352941 7.06120827912 86% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 11.0 8.67935871743 127% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.153657975328 0.244688304435 63% => OK
Sentence topic coherence: 0.0476544059437 0.084324248473 57% => OK
Sentence topic coherence SD: 0.0349595294409 0.0667982634062 52% => OK
Paragraph topic coherence: 0.0869884191586 0.151304729494 57% => OK
Paragraph topic coherence SD: 0.0267635218353 0.056905535591 47% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 17.6 13.0946893788 134% => OK
flesch_reading_ease: 18.35 50.2224549098 37% => Flesch_reading_ease is low.
smog_index: 13.0 7.44779559118 175% => OK
flesch_kincaid_grade: 15.4 11.3001002004 136% => OK
coleman_liau_index: 18.74 12.4159519038 151% => OK
dale_chall_readability_score: 11.1 8.58950901804 129% => OK
difficult_words: 138.0 78.4519038076 176% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 13.0 10.7795591182 121% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.