Many people dream of owning their own business but are afraid of the risks, instead of
starting a new business, however, one can buy a franchise. A franchise is a license
issued by a large, usually well-known, company to a small business owner. Under the
license, the owner acquires the right to use the company's brand name and agrees to sell
its products. In return, the franchising company receives a percent of the sales.
A franchise businesses problem for first-time business owners is finding reliable suppliers of the goods
and services they need: equipment, raw materials, maintenance, etc. It is easy to choose
the wrong supplier, and doing so can be costly. Buying a franchise eliminates much of
this problem. Most franchising companies have already found reliable suppliers, and
franchise contracts typically specify which suppliers are to be used. is challenged protects
franchise owners from the risk of serious losses.
Another advantage of a franchise is that it can save a new business a lot of money on
advertising. Advertising one's product to potential customers is a crucial factor in a
business's success. A franchise owner, however, sells an already the and recognized
brand and also gets the benefit of sophisticated and expensive advertising paid by the
parent company.
Finally, a franchise offers more security than starting an independent (non-franchise)
business. The failure rate for starting independent businesses is very high during the
first few years; the failure rate for starting franchises is much lower. Finding one's own
way in today's competitive business environment is difficult, and buying a franchise
allows an inexperienced business owner to use a proven business model.
The reading and the lecture are both about the advantages and disadvantages of franchising. Whereas the author of the reading passage states that franchise business is an appropriate, profitable business because of its reliability, reduced advertising costs, and the high security, the lecturer repudiates them. The lecturer casts doubts on the three main points are made in the reading by providing three cogent reasons.
To begin with, even though the author mentions that purchasing a franchise can eliminate the business owners’ problems for goods supplying, the lecturer rebuffs the idea. She discusses that many franchise companies force their store owners to buy their goods which are not necessary. Thus, the author’s idea is challenges by the lecturer.
Another thing is that, according to the reading passage, franchise saves a new business much money on advertising; However, the lecturer mentions that new businesses have to pay around 6 percent of their profits to the franchising company. As well as, the direct consequence of advertising is related to the franchise company, not the new businesses. Furthermore, advertising can be applied y little budget instead of utilizing franchise. Therefore, this idea is problematic.
Last but not least, although the arguer mentions that a franchise provides more security in comparison with the new sovereign businesses, the lecturer disagrees with the statement. She mentions that according to the various statistics, independent business owners have twice successful than franchise businesses. Hence, this idea is challenged by the lecture.
To wrap things up, the reading and lecture are both about the pros and cons of the franchise, the three main points made by the author are challenges by the lecturer effectively.
Transition Words or Phrases used:
but, furthermore, hence, however, so, therefore, thus, well, whereas, another thing, as well as, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 15.1003584229 79% => OK
Auxiliary verbs: 2.0 9.8082437276 20% => OK
Conjunction : 6.0 13.8261648746 43% => More conjunction wanted.
Relative clauses : 8.0 11.0286738351 73% => More relative clauses wanted.
Pronoun: 16.0 43.0788530466 37% => OK
Preposition: 31.0 52.1666666667 59% => More preposition wanted.
Nominalization: 2.0 8.0752688172 25% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1522.0 1977.66487455 77% => OK
No of words: 274.0 407.700716846 67% => More content wanted.
Chars per words: 5.55474452555 4.8611393121 114% => OK
Fourth root words length: 4.0685311056 4.48103885553 91% => OK
Word Length SD: 3.00389574251 2.67179642975 112% => OK
Unique words: 149.0 212.727598566 70% => More unique words wanted.
Unique words percentage: 0.543795620438 0.524837075471 104% => OK
syllable_count: 466.2 618.680645161 75% => OK
avg_syllables_per_word: 1.7 1.51630824373 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 9.59856630824 42% => OK
Article: 10.0 3.08781362007 324% => Less articles wanted as sentence beginning.
Subordination: 3.0 3.51792114695 85% => OK
Conjunction: 1.0 1.86738351254 54% => OK
Preposition: 3.0 4.94265232975 61% => OK
Performance on sentences:
How many sentences: 14.0 20.6003584229 68% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 19.0 20.1344086022 94% => OK
Sentence length SD: 60.9070888271 48.9658058833 124% => OK
Chars per sentence: 108.714285714 100.406767564 108% => OK
Words per sentence: 19.5714285714 20.6045352989 95% => OK
Discourse Markers: 7.85714285714 5.45110844103 144% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 0.0 5.5376344086 0% => OK
Sentences with positive sentiment : 6.0 11.8709677419 51% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 3.85842293907 156% => OK
Sentences with neutral sentiment: 2.0 4.88709677419 41% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.198451900614 0.236089414692 84% => OK
Sentence topic coherence: 0.0658542773277 0.076458572812 86% => OK
Sentence topic coherence SD: 0.0646963506502 0.0737576698707 88% => OK
Paragraph topic coherence: 0.108421694065 0.150856017488 72% => OK
Paragraph topic coherence SD: 0.0693892759728 0.0645574589148 107% => OK
Essay readability:
automated_readability_index: 14.5 11.7677419355 123% => OK
flesch_reading_ease: 43.73 58.1214874552 75% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 11.9 10.1575268817 117% => OK
coleman_liau_index: 14.91 10.9000537634 137% => OK
dale_chall_readability_score: 8.79 8.01818996416 110% => OK
difficult_words: 73.0 86.8835125448 84% => More difficult words wanted.
linsear_write_formula: 12.0 10.002688172 120% => OK
gunning_fog: 9.6 10.0537634409 95% => OK
text_standard: 15.0 10.247311828 146% => OK
What are above readability scores?
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We are expecting: No. of Words: 350 while No. of Different Words: 200
Rates: 70.0 out of 100
Scores by essay e-grader: 21.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.