The reading and the lecture are both about franchising a company, which is paying for well-known company to use their products and sell them with their brand name. The author of the reading feels that small business owners can buy a franchise, instead of starting a new business. The lecturer challenges the claims made by the author. He is of the opinion that franchising is controversial and it has several disadvantages.
To begin with, the author argues that buying a franchise dispels many problems. The article mentions that it is easy to choose the wrong product supplier and it can be expensive, however, by franchising business owner can find reliable supplier, and it lessens the risks of serious losses. This specific argument is challenged by the lecturer. He claims that contracts that used in franchising force business owner to buy goods and services from the big company. Additionally, he says that these process is very expensive.
Secondly, the writer suggests that by franchising someone can save a lot of money on advertising. In the article, it is said that advertising is a crucial factor in business's development, and a franchise owner gets the benefit of advanced advertising paid by the parent company. The lecturer, however, rebuts this by mentioning that franchise owner company should pay six percent of their revenues to the parent company due to advertisements. Moreover, he says that the parent company do not advertise your business. Conversely, they advertise their own products and brand's name. He says that individuals can profit more by advertising.
Finally, the author posits that it is safer to franchise. It is stated in the article that the failure rate for starting franchises is much lower and they can succeed by franchising easily. In contrast, the lecturer says that although, franchising is less risky, buying an independent business from former owner is more profitable. He notes that while buying an independent business, owner has twice chance to succeed than franchising.
Grammar and spelling errors:
Line 1, column 281, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...se, instead of starting a new business. The lecturer challenges the claims made by ...
^^^
Line 5, column 488, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...over, he says that the parent company do not advertise your business. Conversely,...
^^
Transition Words or Phrases used:
but, conversely, finally, however, if, moreover, second, secondly, so, well, while, in contrast, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 10.4613686534 143% => OK
Auxiliary verbs: 7.0 5.04856512141 139% => OK
Conjunction : 9.0 7.30242825607 123% => OK
Relative clauses : 17.0 12.0772626932 141% => OK
Pronoun: 40.0 22.412803532 178% => Less pronouns wanted
Preposition: 34.0 30.3222958057 112% => OK
Nominalization: 2.0 5.01324503311 40% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1705.0 1373.03311258 124% => OK
No of words: 327.0 270.72406181 121% => OK
Chars per words: 5.21406727829 5.08290768461 103% => OK
Fourth root words length: 4.25242769721 4.04702891845 105% => OK
Word Length SD: 2.92292035808 2.5805825403 113% => OK
Unique words: 168.0 145.348785872 116% => OK
Unique words percentage: 0.51376146789 0.540411800872 95% => OK
syllable_count: 514.8 419.366225166 123% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 3.25607064018 307% => Less pronouns wanted as sentence beginning.
Article: 9.0 8.23620309051 109% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 2.0 1.51434878587 132% => OK
Preposition: 5.0 2.5761589404 194% => OK
Performance on sentences:
How many sentences: 19.0 13.0662251656 145% => OK
Sentence length: 17.0 21.2450331126 80% => The Avg. Sentence Length is relatively short.
Sentence length SD: 46.6659015898 49.2860985944 95% => OK
Chars per sentence: 89.7368421053 110.228320801 81% => OK
Words per sentence: 17.2105263158 21.698381199 79% => OK
Discourse Markers: 5.78947368421 7.06452816374 82% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 8.0 4.33554083885 185% => OK
Sentences with negative sentiment : 5.0 4.45695364238 112% => OK
Sentences with neutral sentiment: 6.0 4.27373068433 140% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.336101635522 0.272083759551 124% => OK
Sentence topic coherence: 0.113380034182 0.0996497079465 114% => OK
Sentence topic coherence SD: 0.119690013789 0.0662205650399 181% => OK
Paragraph topic coherence: 0.232589989274 0.162205337803 143% => OK
Paragraph topic coherence SD: 0.0326276367637 0.0443174109184 74% => OK
Essay readability:
automated_readability_index: 11.7 13.3589403974 88% => Automated_readability_index is low.
flesch_reading_ease: 54.22 53.8541721854 101% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 9.9 11.0289183223 90% => OK
coleman_liau_index: 12.64 12.2367328918 103% => OK
dale_chall_readability_score: 8.44 8.42419426049 100% => OK
difficult_words: 82.0 63.6247240618 129% => OK
linsear_write_formula: 7.5 10.7273730684 70% => OK
gunning_fog: 8.8 10.498013245 84% => OK
text_standard: 10.0 11.2008830022 89% => OK
What are above readability scores?
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Write the essay in 20 minutes.
Rates: 76.6666666667 out of 100
Scores by essay e-grader: 23.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.