The reading and the lecture are both about the necessary of ecocertification for American wood companies. While the lecture of the article dismisses the important of this certification, the lecturer disputes the claims mentioned in the article.
According to the reading, it is true to say that American consumers might not value ecological certification label due to excess in advertising. The article mentions that American consumers are no longer put their trust in advertising claims. This argument is challenged by the lecturer. He claims that US consumers do not treat goods as the same because of their independent interests. Therefore, it is the fact that there will be a huge amount of buyers finding ecologically certificated products worthy.
Secondly, the author suggests in order to be certified as an eco-friendly business, company has to spend more money. Hence, it creates an upwards in price which might observe a downward in number of customers. The lecturer, however, notes that price only is counted to buying decision if it changes largely and abruptly. When the different is smaller than 5%, other factors will come to the mind of customer. Hence, this is the case of price change if a company is willing to have ecocertification.
Finally, the author put forth the idea that it is nonsense to say that not being verified as economical company put its products behind foreign ecofriendly opponents. The article explains that American companies distribute their products mostly in national market, thus, they do not have to worry about that problem. In contrast, the lecturer stance is the competition between ecologically recognized and unrecognized is still remained in US. He says that American companies is left behind when it comes to compare with imported products that has ecological cetification.
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Grammar and spelling errors:
Line 5, column 136, Rule ID: A_PLURAL[1]
Message: Don't use indefinite articles with plural words. Did you mean 'an upward' or simply 'upwards'?
Suggestion: an upward; upwards
... to spend more money. Hence, it creates an upwards in price which might observe a downward...
^^^^^^^^^^
Transition Words or Phrases used:
but, finally, hence, however, if, second, secondly, still, therefore, thus, while, as to, in contrast, it is true
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 10.4613686534 153% => OK
Auxiliary verbs: 4.0 5.04856512141 79% => OK
Conjunction : 3.0 7.30242825607 41% => More conjunction wanted.
Relative clauses : 14.0 12.0772626932 116% => OK
Pronoun: 29.0 22.412803532 129% => Less pronouns wanted
Preposition: 35.0 30.3222958057 115% => OK
Nominalization: 7.0 5.01324503311 140% => OK
Performance on vocabulary words:
No of characters: 1544.0 1373.03311258 112% => OK
No of words: 291.0 270.72406181 107% => OK
Chars per words: 5.3058419244 5.08290768461 104% => OK
Fourth root words length: 4.13022058845 4.04702891845 102% => OK
Word Length SD: 3.0226097765 2.5805825403 117% => OK
Unique words: 166.0 145.348785872 114% => OK
Unique words percentage: 0.570446735395 0.540411800872 106% => OK
syllable_count: 491.4 419.366225166 117% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 3.25607064018 246% => Less pronouns wanted as sentence beginning.
Article: 8.0 8.23620309051 97% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 16.0 13.0662251656 122% => OK
Sentence length: 18.0 21.2450331126 85% => The Avg. Sentence Length is relatively short.
Sentence length SD: 28.6279338016 49.2860985944 58% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 96.5 110.228320801 88% => OK
Words per sentence: 18.1875 21.698381199 84% => OK
Discourse Markers: 7.0625 7.06452816374 100% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 5.0 4.45695364238 112% => OK
Sentences with neutral sentiment: 7.0 4.27373068433 164% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0 0.272083759551 0% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0 0.0996497079465 0% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0 0.0662205650399 0% => Sentences are similar to each other.
Paragraph topic coherence: 0.0 0.162205337803 0% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0 0.0443174109184 0% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 12.7 13.3589403974 95% => OK
flesch_reading_ease: 44.75 53.8541721854 83% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 11.5 11.0289183223 104% => OK
coleman_liau_index: 13.52 12.2367328918 110% => OK
dale_chall_readability_score: 8.76 8.42419426049 104% => OK
difficult_words: 78.0 63.6247240618 123% => OK
linsear_write_formula: 9.0 10.7273730684 84% => OK
gunning_fog: 9.2 10.498013245 88% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
---------------------
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 3.33333333333 out of 100
Scores by essay e-grader: 1.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.