Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas whe

Essay topics:

Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.

The author states that Nature’s way, stores selling health food and other health related products is opening its next franchise in Plainsville. Further, the author is laying stress on that the store should prove to be very successful and tend to be much profitable. At first, the argument seems to be logical and convincing. But on further speculation, it is found that it is not logically convincing due to certain gaps and flaws in the argument provided.

Firstly, the author should provide certain necessary statistics regarding the population of the city, the number of members of the local health club or the demographs of the survey. Only then, a satisfactory conclusion can be drawn regarding the number of people using the products offered by Nature’s way and their profit.
Secondly, it is reported by the merchants that the sales of running shoes and exercise clothing are always high. But there can be other reasons for the demand of the accessories than just for the purpose of exercise. The terrain of the area can be a possible reason for the purchase of running shoes. If the terrain of the area is hilly, then running shoes are must for the people to walk and in order to provide comfort to their feet. Moreover, if the weather is kind of an extreme cold or rainy, then track suits or running clothes are preferable.

In addition to this, the author states that the local health club members are more than ever. It is possible that the local clubs offer great options to the members like spa or sauna service. Then the number of members will automatically increase. Further, if they offer schemes like nanny care service for the children, for the time their mothers are busy in the club. It is not necessary that all the people who join the club are there to do exercise only.

Moreover, it is stated that there is a demand for health food. But health food is basically consumed by body builders or the youngsters and not by the children or the older people and it is possible that most of the customers of Nature’s way are people of older age group or the children. So, it cannot be a profitable venture.

So, due to these flaws and gasps in the argument, it cannot be concluded that Nature’s way franchise is going to be a profitable venture. If the above factors like the statistics involved in the survey, the terrain of the place, the age specifications of customers and the services provided by the local clubs are known, then we can reach at an appropriate conclusion.

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Comments

Grammar and spelling errors:
Line 4, column 464, Rule ID: KIND_OF_A[1]
Message: Don't include 'an' after a classification term. Use simply 'kind of'.
Suggestion: kind of
...their feet. Moreover, if the weather is kind of an extreme cold or rainy, then track suits...
^^^^^^^^^^

Discourse Markers used:
['but', 'first', 'firstly', 'if', 'moreover', 'regarding', 'second', 'secondly', 'so', 'then', 'in addition', 'kind of']

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance in Part of Speech:
Nouns: 0.253012048193 0.25644967241 99% => OK
Verbs: 0.140562248996 0.15541462614 90% => OK
Adjectives: 0.0803212851406 0.0836205057962 96% => OK
Adverbs: 0.0582329317269 0.0520304965353 112% => OK
Pronouns: 0.0301204819277 0.0272364105082 111% => OK
Prepositions: 0.120481927711 0.125424944231 96% => OK
Participles: 0.0461847389558 0.0416121511921 111% => OK
Conjunctions: 2.65160116156 2.79052419416 95% => OK
Infinitives: 0.0240963855422 0.026700313972 90% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.120481927711 0.113004496875 107% => OK
Modal_auxiliary: 0.0200803212851 0.0255425247493 79% => OK
WH_determiners: 0.00200803212851 0.0127820249294 16% => Some subClauses wanted starting by 'Which, Who, What, Whom, Whose.....'

Vocabulary words and sentences:
No of characters: 2523.0 2731.13054187 92% => OK
No of words: 438.0 446.07635468 98% => OK
Chars per words: 5.7602739726 6.12365571057 94% => OK
Fourth root words length: 4.57476223824 4.57801047555 100% => OK
words length more than 5 chars: 0.328767123288 0.378187486979 87% => OK
words length more than 6 chars: 0.24200913242 0.287650121315 84% => OK
words length more than 7 chars: 0.162100456621 0.208842608468 78% => OK
words length more than 8 chars: 0.10502283105 0.135150697306 78% => OK
Word Length SD: 2.65160116156 2.79052419416 95% => OK
Unique words: 194.0 207.018472906 94% => OK
Unique words percentage: 0.442922374429 0.469332199767 94% => More unique words wanted or less content wanted.
Word variations: 48.4037263067 52.1807786196 93% => OK
How many sentences: 21.0 20.039408867 105% => OK
Sentence length: 20.8571428571 23.2022227129 90% => OK
Sentence length SD: 50.3545254301 57.7814097925 87% => OK
Chars per sentence: 120.142857143 141.986410481 85% => OK
Words per sentence: 20.8571428571 23.2022227129 90% => OK
Discourse Markers: 0.571428571429 0.724660767414 79% => OK
Paragraphs: 6.0 5.14285714286 117% => OK
Language errors: 1.0 3.58251231527 28% => OK
Readability: 45.0580560992 51.9672348444 87% => OK
Elegance: 1.83333333333 1.8405768891 100% => OK

Coherence and Cohesion:
Essay topic to essay body coherence: 0.473402023931 0.441005458295 107% => OK
Sentence sentence coherence: 0.17169530749 0.135418324435 127% => OK
Sentence sentence coherence SD: 0.122513822208 0.0829849096947 148% => OK
Sentence paragraph coherence: 0.614480928706 0.58762219726 105% => OK
Sentence paragraph coherence SD: 0.158635646753 0.147661913831 107% => OK
Sentence topic coherence: 0.198178394125 0.193483328276 102% => OK
Sentence topic coherence SD: 0.112834084308 0.0970749176394 116% => OK
Paragraph paragraph coherence: 0.437613972585 0.42659136922 103% => OK
Paragraph paragraph coherence SD: 0.0970244017654 0.0774707102158 125% => OK
Paragraph topic coherence: 0.324970213774 0.312017818177 104% => OK
Paragraph topic coherence SD: 0.0991648287434 0.0698173142475 142% => OK

Task Achievement:
Sentences with positive sentiment : 11.0 8.33743842365 132% => OK
Sentences with negative sentiment : 5.0 6.87684729064 73% => OK
Sentences with neutral sentiment: 5.0 4.82512315271 104% => OK
Positive topic words: 10.0 6.46551724138 155% => OK
Negative topic words: 3.0 5.36822660099 56% => OK
Neutral topic words: 4.0 2.82389162562 142% => OK
Total topic words: 17.0 14.657635468 116% => OK
What are sentences with positive/Negative/neutral sentiment?

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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.