1. The following is a memorandum from the business manager of a television station.
" Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The business manager of television in note purposes some alterations in the type of presented new programs during a day by television to gain more viewers and prevent the profit from the advertising of local companies. This is the advice which cannot be accepted as it stands since it relies on the two shaky assumptions all of which can be challenged in a way. The following paragraphs will list the problems of these considered assumptions and possible ways for the verification of them.
The first issue with the problem is the number of protests gained after the change in the duration of shown program types. Based on the note, there is the alteration on the ratio of covered program types in the late-night news, and the program is mostly focused on the national news instead of the local and weather news after the alteration. Besides, there is the increment of the complains which concern about the coverage of two reduced types of program. While this hypothesis in the first glance seems appealing, it is shaky since there is no clue about the numbers of complaints before the change. There is the possibility that the number of the protest which seeks more emphasize on news of the national event was higher than the current number of complaints. Thus, this change satisfied huge people in comparison to unsatisfied persons. In addition, the sentence of the complaint also does not represent that the main problems of the viewers are the allocated period for local and weather news. The concern over the coverage also can be considered as the distorted local news which presented during the late-night news program or the wrong forecast of the weather condition. In this case, the viewers are worried about the content of the programs rather than their duration. Therefore, the vague explanation over the increment of protest and concern of the viewer cannot be considered as the failure of the current alteration.
The second problem with the issue is the second premise in which the writer linked the canceled advertisements of local businesses as a benchmark of the unsatisfaction of these companies with this change. The relation of the cancellation of advertisement and this change is skeptical since another potent issue can cause this event. For example, there is the possibility that another TV channel accepts the advertisements with lower prices, consequently, firms wish to spend less money on the advertisement. Or there is a reduction of viewer’s number during the late-night in comparison of the morning programs; thus, the companies switch their ad shows time from night to morning. Consequently, TV does not miss its revenue from these companies.
Finally, at the end of the note the manager concludes that according to the failure of losing viewer and reduction of revenue from advertisements at night, the TV should focus of Local and weather news during the whole day. This generalization of one possible success in the specific period of the day to the whole entire day is not a logical and reliable action. With the assume of the accuracy of the manager’s hypothesis on the attraction of the local and weather news for viewer and companies during the late-night, there should not be the expectation of the same result over the entire day since there is the alteration of viewer’ type during the night. For instance, while during the morning the TV is mostly seen by housewives, during the afternoon its dominant viewers are children, who the local and weather news are not attractive types of news which wishing to watch.
To wrap it up, according to the all above-mentioned reasons, the two rearing examples of the manager and its unreliable over generalization of the result is not a logical and exact indicator of the alteration’s failure.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 630 350
No. of Characters: 3094 1500
No. of Different Words: 242 200
Fourth Root of Number of Words: 5.01 4.7
Average Word Length: 4.911 4.6
Word Length SD: 2.748 2.4
No. of Words greater than 5 chars: 220 100
No. of Words greater than 6 chars: 167 80
No. of Words greater than 7 chars: 109 40
No. of Words greater than 8 chars: 79 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.391 21.0
Sentence Length SD: 9.403 7.5
Use of Discourse Markers (%): 0.565 0.12
Sentence-Text Coherence: 0.328 0.35
Sentence-Para Coherence: 0.514 0.50
Sentence-Sentence Coherence: 0.092 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 491, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ible ways for the verification of them. The first issue with the problem is the ...
^^^
Line 4, column 370, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...not a logical and reliable action. With the assume of the accuracy of the manager's h...
^^^^^^^^^^
Transition Words or Phrases used:
also, besides, consequently, finally, first, if, second, so, therefore, thus, while, for example, for instance, in addition
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 111.0 55.5748502994 200% => OK
Nominalization: 26.0 16.3942115768 159% => OK
Performance on vocabulary words:
No of characters: 3170.0 2260.96107784 140% => OK
No of words: 630.0 441.139720559 143% => Less content wanted.
Chars per words: 5.03174603175 5.12650576532 98% => OK
Fourth root words length: 5.00997013923 4.56307096286 110% => OK
Word Length SD: 2.88615778805 2.78398813304 104% => OK
Unique words: 250.0 204.123752495 122% => OK
Unique words percentage: 0.396825396825 0.468620217663 85% => More unique words wanted or less content wanted.
syllable_count: 993.6 705.55239521 141% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 54.4912889103 57.8364921388 94% => OK
Chars per sentence: 137.826086957 119.503703932 115% => OK
Words per sentence: 27.3913043478 23.324526521 117% => OK
Discourse Markers: 5.34782608696 5.70786347227 94% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 15.0 6.88822355289 218% => Less negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.335875269984 0.218282227539 154% => OK
Sentence topic coherence: 0.0933252431235 0.0743258471296 126% => OK
Sentence topic coherence SD: 0.0914220397214 0.0701772020484 130% => OK
Paragraph topic coherence: 0.161253046375 0.128457276422 126% => OK
Paragraph topic coherence SD: 0.0931644169871 0.0628817314937 148% => OK
Essay readability:
automated_readability_index: 16.0 14.3799401198 111% => OK
flesch_reading_ease: 44.07 48.3550499002 91% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 12.19 12.5979740519 97% => OK
dale_chall_readability_score: 8.41 8.32208582834 101% => OK
difficult_words: 137.0 98.500998004 139% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.