“Nature’s Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature’s Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville’s schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.”
Nature’s Way should consider looking at more indicators and and re-evaluate its consumption about the connection between health products and the level of exercising in the Plainsville.
Firstly, Nature’s Way is assuming that since the residents in Plainsville are
exercising a lot, they must also consume health-related products. This connection might be misleading as people could be exercising as a natural way of keeping fit but may not be interested in taking health supplements. If their assumption proves to be wrong, Nature’s Way will not be selling as much as they expected and the franchise may fail.
Also, the managent should take the town’s demography into account. For instance, they should find out whether this is a town for young professionals, families or retirees. Sometimes young people tend to exercise a lot but do not have money to spend on other supplement products. Not all who are exercising will be able to pay for additional health products. Nature’s Way is making a mistake not taking other factors into account.
In addition, the fact that schoolchildren are keeping fit from such young age might be the thing that will backfire Nature’s Way. Since they are always fit and healthy, they might have little need for health food and other products. Again the link between exercising and consuming health products is weak and may prove disastrous when calculating future gains to decide today’s investment.
Instead of generally classify its profitability in terms of hard-to-measure criteria like “leading healthy lives”, Nature’s Way should consider finding more about their customers. For example who make up the most of the composition of their customers? Is it the young professionals or middle-aged or retirees? They should try to learn about customers’ lifestyles, health behaviors etc. These will help evaluate whether Plainsville is a good place for a franchise or not.
In summary, Nature’s Way should not depend on exercising as an indicator for their health products but rather, study customers’ behaviors on their own to better predict feasibility of their franchise.
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Comments
Essay evaluation report
You didn't argue according to the topic. read the sample and compare to your arguments:
https://www.testbig.com/gmatgre-argument-task-essays/natures-way-chain-…
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 335 350
No. of Characters: 1733 1500
No. of Different Words: 174 200
Fourth Root of Number of Words: 4.278 4.7
Average Word Length: 5.173 4.6
Word Length SD: 2.865 2.4
No. of Words greater than 5 chars: 128 100
No. of Words greater than 6 chars: 101 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.706 21.0
Sentence Length SD: 6.247 7.5
Use of Discourse Markers (%): 0.588 0.12
Sentence-Text Coherence: 0.326 0.35
Sentence-Para Coherence: 0.594 0.50
Sentence-Sentence Coherence: 0.068 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 62, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: and
...uld consider looking at more indicators and and re-evaluate its consumption about the c...
^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, look, may, so, for example, for instance, in addition, in summary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 38.0 55.5748502994 68% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1853.0 2260.96107784 82% => OK
No of words: 335.0 441.139720559 76% => More content wanted.
Chars per words: 5.53134328358 5.12650576532 108% => OK
Fourth root words length: 4.27820116611 4.56307096286 94% => OK
Word Length SD: 3.27603474545 2.78398813304 118% => OK
Unique words: 177.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.528358208955 0.468620217663 113% => OK
syllable_count: 544.5 705.55239521 77% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 46.1761589386 57.8364921388 80% => OK
Chars per sentence: 102.944444444 119.503703932 86% => OK
Words per sentence: 18.6111111111 23.324526521 80% => OK
Discourse Markers: 5.33333333333 5.70786347227 93% => OK
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.454973263241 0.218282227539 208% => OK
Sentence topic coherence: 0.146850342991 0.0743258471296 198% => OK
Sentence topic coherence SD: 0.0897536205217 0.0701772020484 128% => OK
Paragraph topic coherence: 0.243267288583 0.128457276422 189% => OK
Paragraph topic coherence SD: 0.0491875694704 0.0628817314937 78% => OK
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 14.79 12.5979740519 117% => OK
dale_chall_readability_score: 8.21 8.32208582834 99% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Maximum six paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.