According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the last year. Clearly, the content of these reviews is not reaching enough of our prospective viewers. Thus, the problem lies not in the quality of our movies but with public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising."
The advertising director of the Super Screen Movies Company concludes that due to lack of public awareness about the contents of their movies, their movies are not getting among the masses so they must increase their budget allocation in the advertising. To base his argument, the director of the movie company asserts that there is no lack of quality in the movies and despite of low number of viewer’s positive reviews has increased in the past year. At first glance, the argument made by the author seems reasonable but the detail dissection shows the other ways. To make the argument more persuasive, director need to present more evidences and answer the possible questions raised on his argument.
Firstly, are the reports presented by the member of the marketing department are enough to conclude about the number of people visiting and the increase in the positive reviews? Is the survey accurately comprise the reviews from all age group of people? It is possible that the reports are biased in terms of people attended in the survey. May be the people who attended were only youth and they gave the answer without proper consideration and what the interviewers want to listen. If this the case then the assumption made by the author that the positive reviews has increased does not support his argument.
Secondly, is actually people are unware about the contents given by the Supreme movie company? What kind of movies are released by the supreme movies mostly? It is possible that the movies that are released are mostly targeted to the young people. Moreover, the contents of the movies are not that good that all the family members can watch together. If this the scenario, then the consideration of the author that people are unware does not hold water. Rather author need to be aware of releasing movies that can hold all age group members and family oriented movies. This initiation of director is sure to increase the interest of people on Supreme movies.
Thirdly, author has not presents the pricing policy of the Supreme movie company. Are the prices of the movies are affordable to all class of people in the society? Moreover, is there any other movies companies that are providing movies facilities with most affordable price? Perhaps the pricing of supreme movie is exorbitant and other competitors in the market are providing the movies at low cost. So director need to do survey about the possible scenario as presented above.
In conclusion, the argument, as it stand, is flawed in numerous ways. The author has presented his unwarranted conclusion on the basis of unsubstantiated assumptions and without providing sufficient evidences. To make the argument more compelling author need to think about the reasonable answers of above presented questions and should present more evidences to support his argument.
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2019-12-24 | Cynic | 43 | view |
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2019-11-28 | a251ravind | 63 | view |
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 6 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 24 15
No. of Words: 470 350
No. of Characters: 2329 1500
No. of Different Words: 193 200
Fourth Root of Number of Words: 4.656 4.7
Average Word Length: 4.955 4.6
Word Length SD: 2.528 2.4
No. of Words greater than 5 chars: 187 100
No. of Words greater than 6 chars: 125 80
No. of Words greater than 7 chars: 91 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.583 21.0
Sentence Length SD: 7.257 7.5
Use of Discourse Markers (%): 0.542 0.12
Sentence-Text Coherence: 0.321 0.35
Sentence-Para Coherence: 0.521 0.50
Sentence-Sentence Coherence: 0.097 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 345, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (May) must be used with a third-person verb: 'is'.
Suggestion: is
...s of people attended in the survey. May be the people who attended were only youth...
^^
Line 3, column 484, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...d what the interviewers want to listen. If this the case then the assumption made ...
^^
Line 5, column 23, Rule ID: BEEN_PART_AGREEMENT[2]
Message: Consider using a past participle here: 'peopled'.
Suggestion: peopled
... his argument. Secondly, is actually people are unware about the contents given by ...
^^^^^^
Line 5, column 455, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Rather,
... people are unware does not hold water. Rather author need to be aware of releasing mo...
^^^^^^
Transition Words or Phrases used:
actually, but, first, firstly, if, may, moreover, second, secondly, so, then, third, thirdly, in conclusion, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 72.0 55.5748502994 130% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2389.0 2260.96107784 106% => OK
No of words: 470.0 441.139720559 107% => OK
Chars per words: 5.0829787234 5.12650576532 99% => OK
Fourth root words length: 4.65612321451 4.56307096286 102% => OK
Word Length SD: 2.62153994947 2.78398813304 94% => OK
Unique words: 196.0 204.123752495 96% => OK
Unique words percentage: 0.417021276596 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 759.6 705.55239521 108% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 45.3052724121 57.8364921388 78% => OK
Chars per sentence: 99.5416666667 119.503703932 83% => OK
Words per sentence: 19.5833333333 23.324526521 84% => OK
Discourse Markers: 4.83333333333 5.70786347227 85% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.28418326877 0.218282227539 130% => OK
Sentence topic coherence: 0.086352290254 0.0743258471296 116% => OK
Sentence topic coherence SD: 0.0681004188089 0.0701772020484 97% => OK
Paragraph topic coherence: 0.152588576514 0.128457276422 119% => OK
Paragraph topic coherence SD: 0.0742030545845 0.0628817314937 118% => OK
Essay readability:
automated_readability_index: 12.3 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.18 12.5979740519 97% => OK
dale_chall_readability_score: 7.97 8.32208582834 96% => OK
difficult_words: 101.0 98.500998004 103% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.