Many sports players advertise sports-related products. What are the advantages and disadvantages of this?
Nowadays, industries have adopted many tactics to enhance their market, and involving the figureheads is one of their strategies. In modern era, many companies are using the well- known sports persons as a brand ambassadors of certain products. Although, this trend is advantageous for industries, yet its drawbacks cannot be ignored. This essay will shed lights on both merits and demerits of this trend.
To begin with, one of the prominent benefits of using a sportsman in advertising the product is that, it enhances the value of that particular item in society. As, these athletes are very close to people’s heart and the public treats them as a role model, through them the items might creep in society fastly and increase the business outcome as a result. For instance, Sachin Tandulkar, the renowned cricketer, advertises the energy drinks which he actually uses during his game. His endorsement towards this drink invite many youngsters to boost up their energy level by consuming this healthy drink. In recent statistics, it was proved that after that advertisement that particular company has gained 200% profit within a few years. Furthermore, another significant benefit is that these advertisements are great source of earning. The players can earn hefty amount in million or billion from these promotions.
However, the demerits of this trend, is going side by side. Primarily, this endorsement of sportsperson, sometimes divert their attention and focus from the game. As a result, poor performance can be seen to spectators. To elucidate, Mr. Shahid Afridi, the ex- cricketer, can be seen in almost every second brand because of his popularity among youngsters, which affected his performance in many important matches. Moreover, companies get benefits from their popularity and sometimes advertise flaw materials. Thus, many money minded athletes don’t consider the detrimental effects of those harmful products and just think about material advantages. For example, Rahul David, promote use of alcohol while driving in a fancy way which later on, adopted by several people and causes deaths.
To conclude, advertisements through sportsmen is beneficial for companies to increase their sales to offer heavy amounts to athletes. However, the drawbacks such as divert the players from their real target and promotion of harmful products cannot be ignored.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-21 | stefan ielts | 84 | view |
| 2020-01-21 | stefan ielts | 84 | view |
| 2020-01-21 | malveer | 89 | view |
| 2020-01-16 | Loi Chau | 89 | view |
| 2020-01-10 | Kaupo199 | 61 | view |
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Grammar and spelling errors:
Line 3, column 878, Rule ID: NODT_DOZEN[1]
Message: Use simply: 'a million'.
Suggestion: a million
...g. The players can earn hefty amount in million or billion from these promotions. How...
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Line 3, column 889, Rule ID: NODT_DOZEN[1]
Message: Use simply: 'a billion'.
Suggestion: a billion
...ers can earn hefty amount in million or billion from these promotions. However, the d...
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Line 5, column 294, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...the ex- cricketer, can be seen in almost every second brand because of his popula...
^^
Line 5, column 519, Rule ID: MANY_FEW_UNCOUNTABLE[2]
Message: Use 'much' or 'little' with uncountable nouns.
Suggestion: much; little
...metimes advertise flaw materials. Thus, many money minded athletes don't consid...
^^^^
Line 5, column 519, Rule ID: MANY_NN_U[1]
Message: Possible agreement error. The noun money seems to be uncountable; consider using: 'much money', 'a good deal of money'.
Suggestion: much money; a good deal of money
...metimes advertise flaw materials. Thus, many money minded athletes don't consider the...
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Line 5, column 721, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a fancy way" with adverb for "fancy"; eg, "in a hasty manner" with "hastily".
...d, promote use of alcohol while driving in a fancy way which later on, adopted by several peop...
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Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...f harmful products cannot be ignored.
^^^^
Transition Words or Phrases used:
actually, furthermore, however, if, moreover, second, so, thus, well, while, for example, for instance, such as, as a result, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 13.1623246493 106% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 34.0 24.0651302605 141% => Less pronouns wanted
Preposition: 50.0 41.998997996 119% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 2023.0 1615.20841683 125% => OK
No of words: 371.0 315.596192385 118% => OK
Chars per words: 5.45283018868 5.12529762239 106% => OK
Fourth root words length: 4.38877662729 4.20363070211 104% => OK
Word Length SD: 2.83409305837 2.80592935109 101% => OK
Unique words: 230.0 176.041082164 131% => OK
Unique words percentage: 0.619946091644 0.561755894193 110% => OK
syllable_count: 614.7 506.74238477 121% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 5.0 2.52805611222 198% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 20.0 16.0721442886 124% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 38.3170980112 49.4020404114 78% => OK
Chars per sentence: 101.15 106.682146367 95% => OK
Words per sentence: 18.55 20.7667163134 89% => OK
Discourse Markers: 6.95 7.06120827912 98% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 7.0 5.01903807615 139% => OK
Sentences with positive sentiment : 16.0 8.67935871743 184% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.184955572388 0.244688304435 76% => OK
Sentence topic coherence: 0.0494646504439 0.084324248473 59% => OK
Sentence topic coherence SD: 0.0413157139502 0.0667982634062 62% => OK
Paragraph topic coherence: 0.10867212138 0.151304729494 72% => OK
Paragraph topic coherence SD: 0.0603045158997 0.056905535591 106% => OK
Essay readability:
automated_readability_index: 13.5 13.0946893788 103% => OK
flesch_reading_ease: 44.75 50.2224549098 89% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.5 11.3001002004 102% => OK
coleman_liau_index: 14.33 12.4159519038 115% => OK
dale_chall_readability_score: 9.34 8.58950901804 109% => OK
difficult_words: 113.0 78.4519038076 144% => OK
linsear_write_formula: 8.0 9.78957915832 82% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.