The table below shows expenditures of four car companies in the UK in 2002
The table compares advertising budgets of four automobile companies in the UK in 2002.
Overall, it is evident that Renault spent the most on advertising. Also, TV was the most invested channel of promotion, while the opposite was true for cinema.
In 2002, Cetirizine spent 70 million dollars on TV, the greatest amount by any company for a single form of advertising. This is followed by investments of Vauxhall and Renault (65 million and 59 million, respectively) while Rover only spent $45 million. However, while Renault and Rover allocated comparatively significant amounts of money on press promotion (45 million and 38 million dollars), the other two paid much less: $12 million by Cetirizine and $8 by Vauxhall.
Interestingly, radio advertising attracted the same amount of investment, 15 million dollars, from all 4 companies. The last two forms were less important. $7 million was budgeted for outdoor promotion by Renault and Vauxhall, which was more than double the amounts spent by Rover and Cetirizine. Similarly, cinema only attracted Renault and Vauxhall, which paid 6 and 5 million dollars for promotion and negligible amounts from the other two.
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Grammar and spelling errors:
Line 9, column 449, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...d much less: 2 million by Cetirizine and by Vauxhall. Interestingly, radio ...
^^
Line 13, column 158, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Million
...he last two forms were less important. million was budgeted for outdoor promotion by R...
^^^^^^^
Line 13, column 158, Rule ID: NODT_DOZEN[1]
Message: Use simply: 'a million'.
Suggestion: a million
...he last two forms were less important. million was budgeted for outdoor promotion by R...
^^^^^^^
Transition Words or Phrases used:
also, however, if, similarly, so, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 7.0 100% => OK
Auxiliary verbs: 0.0 1.00243902439 0% => OK
Conjunction : 10.0 6.8 147% => OK
Relative clauses : 3.0 3.15609756098 95% => OK
Pronoun: 3.0 5.60731707317 54% => OK
Preposition: 21.0 33.7804878049 62% => OK
Nominalization: 5.0 3.97073170732 126% => OK
Performance on vocabulary words:
No of characters: 987.0 965.302439024 102% => OK
No of words: 184.0 196.424390244 94% => More content wanted.
Chars per words: 5.36413043478 4.92477711251 109% => OK
Fourth root words length: 3.68302321012 3.73543355544 99% => OK
Word Length SD: 2.93822262157 2.65546596893 111% => OK
Unique words: 106.0 106.607317073 99% => OK
Unique words percentage: 0.576086956522 0.547539520022 105% => OK
syllable_count: 287.1 283.868780488 101% => OK
avg_syllables_per_word: 1.6 1.45097560976 110% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 1.53170731707 131% => OK
Article: 4.0 4.33902439024 92% => OK
Subordination: 2.0 1.07073170732 187% => OK
Conjunction: 0.0 0.482926829268 0% => OK
Preposition: 2.0 3.36585365854 59% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 10.0 8.94146341463 112% => OK
Sentence length: 18.0 22.4926829268 80% => The Avg. Sentence Length is relatively short.
Sentence length SD: 45.1894899285 43.030603864 105% => OK
Chars per sentence: 98.7 112.824112599 87% => OK
Words per sentence: 18.4 22.9334400587 80% => OK
Discourse Markers: 3.9 5.23603664747 74% => OK
Paragraphs: 4.0 3.83414634146 104% => OK
Language errors: 3.0 1.69756097561 177% => OK
Sentences with positive sentiment : 7.0 3.70975609756 189% => OK
Sentences with negative sentiment : 0.0 1.13902439024 0% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.09268292683 73% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0723255092661 0.215688989381 34% => OK
Sentence topic coherence: 0.0483110908134 0.103423049105 47% => OK
Sentence topic coherence SD: 0.11661532996 0.0843802449381 138% => OK
Paragraph topic coherence: 0.105533527687 0.15604864568 68% => OK
Paragraph topic coherence SD: 0.163437059653 0.0819641961636 199% => OK
Essay readability:
automated_readability_index: 13.0 13.2329268293 98% => OK
flesch_reading_ease: 53.21 61.2550243902 87% => OK
smog_index: 8.8 6.51609756098 135% => OK
flesch_kincaid_grade: 10.3 10.3012195122 100% => OK
coleman_liau_index: 13.81 11.4140731707 121% => OK
dale_chall_readability_score: 8.31 8.06136585366 103% => OK
difficult_words: 44.0 40.7170731707 108% => OK
linsear_write_formula: 9.0 11.4329268293 79% => OK
gunning_fog: 9.2 10.9970731707 84% => OK
text_standard: 9.0 11.0658536585 81% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.