The following appeared in a memorandum from the manager of WWAC radio station.
"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In the memorandum provided, the manager suggests that WWAC radio station should change from a rock-music format to a news and talk format. This allegation is based on the phenomenon of a decline in listener numbers regardless of the growth in total population. They go on to assert that due to the fact that the boom comprises retirees in major, and that the form of news and talk could truly appease the tastes of the additions to the society. Such deduction lacks proper evidence, and may be proven spurious should certain aspects be considered.
First and foremost, it should be mentioned that the decline in listener numbers is possibly independent of the fact that people decided to reside in this community after retirement. It is safe to assume that most of the pre-existing population still calls this area home, and if their tastes in radio hasn't changed, there wouldn't have been a decline in the number of people who tune in to the channel. From the points mentioned above, it can be inferred that the fall in listeners is likely to have resulted from a change in the taste of the listeners that have been in residence for longer than the retirees.
Equally noteworthy is the prevalence of radio usage in the modern era. Along the many innovations of technology, the possession and reverence for cellphones have slowly eclipsed the once beloved radio. Therefore, in order to fortify the assertion that WWAC should transition into a news and talk format, we need to be able to prove that radio ownership is still in the majority. If the counter-evidence is found, then it is safe to say that regardless what changes the radio station would make to the channels would be fruitless, and would require a partial transformation in industry for WWAC to stay in business.
Last but not least, we should examine if the drop in record sales is truly indicative of a decline in music interest. With the advent of Spotify, Apple Music and the like, contemporary people have more and more cheaper options to consume music at their fingertips. Residents could simply subscribe to one of the aforementioned platforms in the stead of buying an abundance of CDs that would rack up the cost. If this truly is the case, then WWAC needs to reconsider whether they should simply reexamine the taste in music of the inhabitants or really deviate away from their music format. Should the first be the case, then it would be wiser and more efficient to just alter the niche of music that the station plays.
By way of conclusion I would like to restate the possible evidence that could strengthen or undermine the policy to move from rock-music to news and talk. Firstly, the opinions of the pre-existing proportion of the population also matters, and their taste in radio could sway where the station should go. Secondly, the ownership in radios could largely impact the success of the company, regardless what format it wishes to adopt. Finally, the drop of sales in recorded music is not enough evidence to suggest that the residents have lost taste in music altogether. Only be truly examining these three contentions could WWAC have a chance to reverse their decline in listener numbers and potentially burgeon again.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 551 350
No. of Characters: 2614 1500
No. of Different Words: 257 200
Fourth Root of Number of Words: 4.845 4.7
Average Word Length: 4.744 4.6
Word Length SD: 2.591 2.4
No. of Words greater than 5 chars: 174 100
No. of Words greater than 6 chars: 129 80
No. of Words greater than 7 chars: 86 40
No. of Words greater than 8 chars: 61 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.238 21.0
Sentence Length SD: 7.837 7.5
Use of Discourse Markers (%): 0.524 0.12
Sentence-Text Coherence: 0.307 0.35
Sentence-Para Coherence: 0.52 0.50
Sentence-Sentence Coherence: 0.066 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 302, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
...area home, and if their tastes in radio hasnt changed, there wouldnt have been a decl...
^^^^^
Line 5, column 323, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: wouldn't
...ir tastes in radio hasnt changed, there wouldnt have been a decline in the number of pe...
^^^^^^^
Line 9, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Equally,
...ence for longer than the retirees. Equally noteworthy is the prevalence of radio u...
^^^^^^^
Line 13, column 207, Rule ID: MOST_COMPARATIVE[2]
Message: Use only 'cheaper' (without 'more') when you use the comparative.
Suggestion: cheaper
...like, contemporary people have more and more cheaper options to consume music at their finge...
^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, firstly, if, may, really, second, secondly, so, still, then, therefore
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 23.0 12.9520958084 178% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 89.0 55.5748502994 160% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 2681.0 2260.96107784 119% => OK
No of words: 549.0 441.139720559 124% => OK
Chars per words: 4.88342440801 5.12650576532 95% => OK
Fourth root words length: 4.84053189512 4.56307096286 106% => OK
Word Length SD: 2.65636478438 2.78398813304 95% => OK
Unique words: 255.0 204.123752495 125% => OK
Unique words percentage: 0.464480874317 0.468620217663 99% => OK
syllable_count: 838.8 705.55239521 119% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 38.6514748481 57.8364921388 67% => OK
Chars per sentence: 127.666666667 119.503703932 107% => OK
Words per sentence: 26.1428571429 23.324526521 112% => OK
Discourse Markers: 4.61904761905 5.70786347227 81% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.269252207747 0.218282227539 123% => OK
Sentence topic coherence: 0.0824887630933 0.0743258471296 111% => OK
Sentence topic coherence SD: 0.0742666193681 0.0701772020484 106% => OK
Paragraph topic coherence: 0.161439754074 0.128457276422 126% => OK
Paragraph topic coherence SD: 0.0327261764298 0.0628817314937 52% => OK
Essay readability:
automated_readability_index: 14.6 14.3799401198 102% => OK
flesch_reading_ease: 53.55 48.3550499002 111% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 11.32 12.5979740519 90% => OK
dale_chall_readability_score: 8.9 8.32208582834 107% => OK
difficult_words: 138.0 98.500998004 140% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.