Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
Nature's way considers to open their new franchise in Plainsville. They assume they can make profit under three hypotheses: First, schoolchildren in this town are their potential customers. Second, the high sale of exercise clothing means the residents are interested in their health. Third, the number of members of the local health club means the residents are interested in their well-being. Unfortunately, their assumptions could be broken and I will explain why.
Firstly, they assume that mandatory participation of schoolchildren on fitness-for-life program makes the schoolchildren their potential customers: since school students learn how to maintain their health during their life, and they will learn the importance of regular exercise, they will be customers of Nature's Way. Under this assumption, they expected their rosy future profits. However, the assumption can be broken when, for example, when children are participated in but are not interested in the class so they do not take the class seriously, or they learn the importance of regular exercises but also learn how to do exercise without any help of health-related products. In these cases, schoolchildren would not contribute to Nature's Way's future incoming.
Secondly, they also presumes high need on running shoes and exercise clothing means residents of Plainsville are highly interested in healthy lives. They conclude from this assertion that the residents would buy their products. Unfortunately, there are other possibilities of their purchase: for example, most of Plainsville's residents could work physically, and they need comfortable clothes for their working. Under this unwarranted situation, Nature's way could still sell lots of their running shoes and exercise clothes, but not their other products.
Lastly, they also made an assumption that people in Plainsville get interested to their well-being, based on the observation that the number of members of the local health club and those who take training and aerobics classes. This assumption leads to the conclusion, namely, Plainsville people would buy their products aggressively than the other people. However, a number of the members could come from other towns: for example, there is a famous aerobic lecturer in the local health club in Plainsville, so people in other towns are interested to take courses in the health club. In this situation, people from other towns has no reason to use stores in Plainsville, and they would not contribute to Nature's Way's profit.
In summary, the company assumes could-be-wrong hypotheses. First, the schoolchildren could not be their future customers. Second, the high sales on their clothes does not mean the residents are interested their health. Third, a number of members of the local health club are probably do not reside in Plainsville.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 437 350
No. of Characters: 2339 1500
No. of Different Words: 174 200
Fourth Root of Number of Words: 4.572 4.7
Average Word Length: 5.352 4.6
Word Length SD: 2.898 2.4
No. of Words greater than 5 chars: 162 100
No. of Words greater than 6 chars: 125 80
No. of Words greater than 7 chars: 96 40
No. of Words greater than 8 chars: 67 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.81 21.0
Sentence Length SD: 12.014 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.321 0.35
Sentence-Para Coherence: 0.532 0.50
Sentence-Sentence Coherence: 0.065 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 22, Rule ID: NON3PRS_VERB[2]
Message: The pronoun 'they' must be used with a non-third-person form of a verb: 'presume'
Suggestion: presume
... future incoming. Secondly, they also presumes high need on running shoes and exercise...
^^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, however, if, lastly, second, secondly, so, still, third, well, for example, in summary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 45.0 28.8173652695 156% => Less pronouns wanted
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2396.0 2260.96107784 106% => OK
No of words: 437.0 441.139720559 99% => OK
Chars per words: 5.4828375286 5.12650576532 107% => OK
Fourth root words length: 4.57214883401 4.56307096286 100% => OK
Word Length SD: 3.00064837724 2.78398813304 108% => OK
Unique words: 186.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.425629290618 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 702.9 705.55239521 100% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 74.1334826015 57.8364921388 128% => OK
Chars per sentence: 114.095238095 119.503703932 95% => OK
Words per sentence: 20.8095238095 23.324526521 89% => OK
Discourse Markers: 5.38095238095 5.70786347227 94% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.183437191994 0.218282227539 84% => OK
Sentence topic coherence: 0.0706137531396 0.0743258471296 95% => OK
Sentence topic coherence SD: 0.0557763956054 0.0701772020484 79% => OK
Paragraph topic coherence: 0.117858175554 0.128457276422 92% => OK
Paragraph topic coherence SD: 0.0332776596443 0.0628817314937 53% => OK
Essay readability:
automated_readability_index: 14.8 14.3799401198 103% => OK
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 14.5 12.5979740519 115% => OK
dale_chall_readability_score: 7.88 8.32208582834 95% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.