Advertising with Cable Communications Corp. is the most effective way to increase a company's profits. Recently, Adams Car Dealership began advertising with Cable Communications, and over a subsequent 30-day period, the dealership's sales rose 15% over sales the previous month. In addition, the company's customer ratings show that people who purchase new cars from Adams are more satisfied with the quality and performance of their vehicles than are car dealership customers on average. Customer satisfaction has been found to be a key factor in positive word-of-mouth publicity.
The argument that the income of a company would increase after an advertising campaign with Cable Communication Corp may seem logical at first glance. However the author have not explained exhaustively some main points as the general trend in car sales and the real reasons of customers’ satisfaction. Therefore, the argument is fundamentally flawed and unconvincing.
First, the writer assumes that the last month increase of the income of the Adams Car Dealership is totally related to the advertising campaign they have started. Even if it could have brought some benefit to the company is not totally correct to assume that it is the main reason of the improvement in sales. In fact, it may be possible that the general car sales business had a great success during the last period. If that were true, there would be no relationship between the quality of the service offered by Cable Communication Corp and the benefits received by the car firms. For this reason, without any additional data about the trend of car sales in that region it is difficult to analyze the real effect caused by the advertisement campaign.
Additionally, the writer has not provided any evidence that the satisfaction rate of Adams consumers is a direct benefit of the advertisement campaign. In fact, it would be possible that the quality of the service and of the products provided by the car dealership has always been higher than the one provided by the concurrence and thus that their clients have always been more satisfied. If this hypothesis were true, this evidence would not help at all to support the main argument, that would result even more flawed.
Furthermore, if some confrontation between the successes of Cable Communication and the ones of other advertisement company has been made in the short article, it would be easier to understand whether the service they provide is good or not.
In conclusion, the author is not necessarily mistaken in stating that making an advertisement campaign with Cable Communication Company could give some benefits to the business of a firms. However, to fully support the assertion that it represents the best way to do it, more information would be required. In fact, it is almost impossible to consider the business evolution of a single company without looking also to the business of the other ones working in the same field. Moreover, more historical data about the customers satisfaction have to be provided to make clear the benefits that have been supplied directly from the company’s campaign.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2022-09-02 | Thelmacakes | 66 | view |
| 2020-04-19 | elisabetta_fedele | 69 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 420 350
No. of Characters: 2082 1500
No. of Different Words: 182 200
Fourth Root of Number of Words: 4.527 4.7
Average Word Length: 4.957 4.6
Word Length SD: 2.81 2.4
No. of Words greater than 5 chars: 146 100
No. of Words greater than 6 chars: 119 80
No. of Words greater than 7 chars: 78 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.25 21.0
Sentence Length SD: 7.454 7.5
Use of Discourse Markers (%): 0.875 0.12
Sentence-Text Coherence: 0.351 0.35
Sentence-Para Coherence: 0.579 0.50
Sentence-Sentence Coherence: 0.053 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 152, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
... Corp may seem logical at first glance. However the author have not explained exhaustiv...
^^^^^^^
Line 3, column 164, Rule ID: SENTENCE_FRAGMENT[2]
Message: “Even if” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...advertising campaign they have started. Even if it could have brought some benefit to t...
^^^^^^^
Line 9, column 181, Rule ID: A_PLURAL[1]
Message: Don't use indefinite articles with plural words. Did you mean 'a firm' or simply 'firms'?
Suggestion: a firm; firms
...d give some benefits to the business of a firms. However, to fully support the assertio...
^^^^^^^
Line 9, column 519, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'customers'' or 'customer's'?
Suggestion: customers'; customer's
...oreover, more historical data about the customers satisfaction have to be provided to mak...
^^^^^^^^^
Transition Words or Phrases used:
also, first, furthermore, however, if, look, may, moreover, so, therefore, thus, in conclusion, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 2135.0 2260.96107784 94% => OK
No of words: 420.0 441.139720559 95% => OK
Chars per words: 5.08333333333 5.12650576532 99% => OK
Fourth root words length: 4.52701905584 4.56307096286 99% => OK
Word Length SD: 2.89422268378 2.78398813304 104% => OK
Unique words: 185.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.440476190476 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 678.6 705.55239521 96% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 42.2281285845 57.8364921388 73% => OK
Chars per sentence: 133.4375 119.503703932 112% => OK
Words per sentence: 26.25 23.324526521 113% => OK
Discourse Markers: 6.4375 5.70786347227 113% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.227798696524 0.218282227539 104% => OK
Sentence topic coherence: 0.077887587352 0.0743258471296 105% => OK
Sentence topic coherence SD: 0.0674349918515 0.0701772020484 96% => OK
Paragraph topic coherence: 0.138534303818 0.128457276422 108% => OK
Paragraph topic coherence SD: 0.0601432771877 0.0628817314937 96% => OK
Essay readability:
automated_readability_index: 15.6 14.3799401198 108% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 12.48 12.5979740519 99% => OK
dale_chall_readability_score: 8.31 8.32208582834 100% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.