Since a competing lower-priced newspaper, The Bugle, was started five years ago, The Mercury’s circulation has declined by 10,000 readers. The best way to get more people to read The Mercury is to reduce its price below that of The Bugle, at least until circulation increases to former levels. The increased circulation of The Mercury will attract more businesses to buy advertising space in the paper
The above recommendation is presented by an employee of The mercury in which he mentioned that lowering the price of the paper would help The mercury reclaim its share in the number of readers in that region and would also attract more businesses to buy advertising space in their paper. Though this argument looks like a well designed plan, upon closer examination we find that it has many flaws ans assumptions that could turn out to be false.
Firstly, there is no mention of the changes in total number of people using newspaper as a mode of information. The change in total number of people who still prefer newspaper would show if people still consider as their primary source of information or if they have migrated to other sources such as the internet or mobile applications. Along with this, there is no mention of the changes in reader numbers in other competitors.if provided, comparing the numbers the would be a useful metric before taking a critical decision as presented to us in the argument.
Furthermore, there is no mention about the marketing spend the organisation does to attract new customers. The marketing spend when compared to the amount spent by competitors would give us critical insight if the organisation is falling behind in marketing itself and attract new customers. So before taking a decision on reducing the prices, the marketing spend must also be looked at.
Last but the most important flaw in the argument would be to expect more businesses to buy advertising space in the newspaper. we do not know if businesses still consider newspaper as the primary source of advertisement anymore with the advent of the internet and other digital sources such as mobile applications. The newer modes of advertisement can also relay the information about their product in video while it is not possible in newspapers. Ignoring such an important detail and building a business which includes this high degree of uncertainty would only lead to the collapse of the organisation in long run.
To close, the argument seems to be built upon not factors that involve a high amount of uncertainty and this shows us that they have not been studied properly. A comprehensive study of all the factors involved in a business needs to be done before key decisions can be taken as these decisions are very important for the organisation's survival.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2021-08-01 | Dipanwita@1234 | 70 | view |
| 2020-08-04 | gagan.tipparaju | 65 | view |
- The following argument was made in a newspaper editorial The autonomy of any country is based on the strength of its borders if the number of illegal immigrants entering a country cannot be checked both its economy and national identity are endangered Bec 60
- Since a competing lower priced newspaper The Bugle was started five years ago The Mercury s circulation has declined by 10 000 readers The best way to get more people to read The Mercury is to reduce its price below that of The Bugle at least until circul 65
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 398 350
No. of Characters: 1942 1500
No. of Different Words: 193 200
Fourth Root of Number of Words: 4.467 4.7
Average Word Length: 4.879 4.6
Word Length SD: 2.796 2.4
No. of Words greater than 5 chars: 135 100
No. of Words greater than 6 chars: 102 80
No. of Words greater than 7 chars: 74 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 30.615 21.0
Sentence Length SD: 10.909 7.5
Use of Discourse Markers (%): 0.692 0.12
Sentence-Text Coherence: 0.352 0.35
Sentence-Para Coherence: 0.664 0.50
Sentence-Sentence Coherence: 0.174 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 218, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...mber of readers in that region and would also attract more businesses to buy adve...
^^
Line 1, column 252, Rule ID: BUY_VBG[1]
Message: Did you mean 'by'?
Suggestion: by
... would also attract more businesses to buy advertising space in their paper. Thoug...
^^^
Line 1, column 393, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'flaws'' or 'flaw's'?
Suggestion: flaws'; flaw's
...er examination we find that it has many flaws ans assumptions that could turn out to ...
^^^^^
Line 4, column 15, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...urn out to be false. Firstly, there is no mention of the changes in total nu...
^^
Line 6, column 190, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...mount spent by competitors would give us critical insight if the organisation is ...
^^
Line 8, column 88, Rule ID: BUY_VBG[1]
Message: Did you mean 'by'?
Suggestion: by
...t would be to expect more businesses to buy advertising space in the newspaper. we ...
^^^
Line 8, column 128, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: We
...buy advertising space in the newspaper. we do not know if businesses still conside...
^^
Line 8, column 319, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...sources such as mobile applications. The newer modes of advertisement can also re...
^^
Line 8, column 392, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...n also relay the information about their product in video while it is not possib...
^^
Line 8, column 416, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tion about their product in video while it is not possible in newspapers. Ignori...
^^
Line 10, column 115, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...igh amount of uncertainty and this shows us that they have not been studied prope...
^^
Line 10, column 263, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ss needs to be done before key decisions can be taken as these decisions are very...
^^
Line 10, column 324, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'organisations'' or 'organisation's'?
Suggestion: organisations'; organisation's
...se decisions are very important for the organisations survival.
^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, furthermore, if, look, so, still, well, while, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 1982.0 2260.96107784 88% => OK
No of words: 398.0 441.139720559 90% => More content wanted.
Chars per words: 4.97989949749 5.12650576532 97% => OK
Fourth root words length: 4.46653527281 4.56307096286 98% => OK
Word Length SD: 2.84526855369 2.78398813304 102% => OK
Unique words: 195.0 204.123752495 96% => OK
Unique words percentage: 0.489949748744 0.468620217663 105% => OK
syllable_count: 629.1 705.55239521 89% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 51.4585230242 57.8364921388 89% => OK
Chars per sentence: 141.571428571 119.503703932 118% => OK
Words per sentence: 28.4285714286 23.324526521 122% => OK
Discourse Markers: 5.78571428571 5.70786347227 101% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 13.0 5.25449101796 247% => Less language errors wanted.
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0697433409016 0.218282227539 32% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0246432798342 0.0743258471296 33% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0392668179138 0.0701772020484 56% => OK
Paragraph topic coherence: 0.0398256134801 0.128457276422 31% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.040148161956 0.0628817314937 64% => OK
Essay readability:
automated_readability_index: 16.2 14.3799401198 113% => OK
flesch_reading_ease: 43.06 48.3550499002 89% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 11.9 12.5979740519 94% => OK
dale_chall_readability_score: 8.08 8.32208582834 97% => OK
difficult_words: 77.0 98.500998004 78% => More difficult words wanted.
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.