Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives.
Which viewpoint do you agree with?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
In a literal sense, Advertising is the art of showcasing a product to its future consumers. When a company or a person advertises a product he is conveying how the product would benefit the consumer with its unique and best features. Since the Inception of consumer markets, merchants have been using Advertising and marketing to sell their products and increase their reach to maximum consumers. I am in absolute discord with the statement that Advertising insists people buy things they do not need. In my view, Advertising is a key tool in the market mechanism and can benefit customers and ultimately merchants in several ways like spreading awareness, increasing competition, discourage monopoly, and help the overall economy.
Advertising has helped and is continuing to help spread the right information and makes a consumer cognizant of what is available in the market. It helps drive the competition upwards benefitting the end customer by getting varied options to choose from. For example, when 'Colgate' came into the market as the first toothpaste, consumers did not have any other option other than Colgate until other companies like 'Close-up' started advertising their product. This resulted in a boost in the competition which ultimately slashed the prices of the product. Thus, Advertising plays a very important role in engaging the end customer such that the buyer gets the best worth of what he is spending. While a consumer is the end target and beneficiary of any product produced by a merchant, a consumer is also the best judge of the decisions he takes in terms of what he wants to buy. In my opinion, it is inappropriate to blame advertising for increased consumer spending. To curb the unnecessary spending both people and government have to work collectively. People need to be wary of their spending and pay heed to their finances by managing them smartly. A government can play its part in authorizing and monitoring the right content to be published to the public. Hence, right and smart advertising can help a nation and its population in great ways by exploiting the benefits of advertising.
To draw the conclusion, barring a few disadvantages Advertising can be used as a tool to enhance the growth of an economy by increasing spending, bringing the right products to the consumer, boosting the competition. Even the Government can use smart adverts to make people aware of managing their finances and increase financial literacy. All in all, I would recommend healthier advertising to benefit the consumer, merchant, and ultimately the world economy.
| Post date | Users | Rates | Link to Content |
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| 2024-06-10 | asmita acharya | 56 | view |
| 2024-02-21 | kevann | 73 | view |
| 2024-02-15 | mehjabin | 84 | view |
| 2022-07-28 | vu_hieu2k5 | 84 | view |
| 2022-03-02 | shadow1222 | 73 | view |
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Transition Words or Phrases used:
also, first, hence, so, thus, while, for example, in my opinion, in my view
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 9.0 7.85571142285 115% => OK
Conjunction : 17.0 10.4138276553 163% => OK
Relative clauses : 5.0 7.30460921844 68% => More relative clauses wanted.
Pronoun: 25.0 24.0651302605 104% => OK
Preposition: 58.0 41.998997996 138% => OK
Nominalization: 12.0 8.3376753507 144% => OK
Performance on vocabulary words:
No of characters: 2164.0 1615.20841683 134% => OK
No of words: 422.0 315.596192385 134% => OK
Chars per words: 5.12796208531 5.12529762239 100% => OK
Fourth root words length: 4.53239876712 4.20363070211 108% => OK
Word Length SD: 2.9802174884 2.80592935109 106% => OK
Unique words: 215.0 176.041082164 122% => OK
Unique words percentage: 0.509478672986 0.561755894193 91% => More unique words wanted or less content wanted.
syllable_count: 679.5 506.74238477 134% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 19.0 16.0721442886 118% => OK
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 43.0775246526 49.4020404114 87% => OK
Chars per sentence: 113.894736842 106.682146367 107% => OK
Words per sentence: 22.2105263158 20.7667163134 107% => OK
Discourse Markers: 3.94736842105 7.06120827912 56% => More transition words/phrases wanted.
Paragraphs: 3.0 4.38176352705 68% => More paragraphs wanted.
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 15.0 8.67935871743 173% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.166872590852 0.244688304435 68% => OK
Sentence topic coherence: 0.0573361821804 0.084324248473 68% => OK
Sentence topic coherence SD: 0.0506128040424 0.0667982634062 76% => OK
Paragraph topic coherence: 0.119149599823 0.151304729494 79% => OK
Paragraph topic coherence SD: 0.0458452264737 0.056905535591 81% => OK
Essay readability:
automated_readability_index: 13.8 13.0946893788 105% => OK
flesch_reading_ease: 49.15 50.2224549098 98% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 12.47 12.4159519038 100% => OK
dale_chall_readability_score: 8.81 8.58950901804 103% => OK
difficult_words: 109.0 78.4519038076 139% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
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Minimum four paragraphs wanted.
Rates: 56.1797752809 out of 100
Scores by essay e-grader: 5.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.