Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly. Given WCQP's recent success with call-in advice programming, and citing a nationwide survey indicating that many radio listeners are quite interested in such programs, the station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening area.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The Manager of KICK radio station is basing his recommendation for more call in advice programs in order to gain larger audience share in its listening area on the fact that WCQP radio station in Rockville did the same thing and recorded improvements. In so doing, the Manager assumes 3 things being that what applies in Rockville should apply to Medway, also that the survey conducted is wholistic. He also does not consider the nature of call in advice that is popular in Rockville. In as much as the recommendations are valid and can promote success in KICK, it need more support or evidence before resources can be unquestionably diverted to call in advice programs.
Firstly, Rockville could be a town full of people with enough time on their hands and less medium of entertainment to listen to radio stations. A more cosmopolitan city, where there is continuous hussle with many people on the go will have people devoting less time to listen to radio stations not to talk of calling in for advice. It could also be that people live private lives in Rockville, drive their private cars to work instead of taking a bus, hence can tune in to the radio while commuting to work, listen in on the program, and are more likely to call in for advice on an issue in private, when compared to someone who takes the bus, who is less likely to call in and have other passangers listen to his need for an advice on a specific topic. Why not just ask the passengers themselves?
Secondly, the nature of call in advice program could be more specific to relationship advice, family matters, business ideas, examination fever, drug abuse, sexual abuse, rape, stalker, etc. One topic may interest people more than the other. Hence it could be that Rockville centered on a specific topic that majority of people could relate to and dial in seeking for advice. For instance, a call in advice for birthday gifts might increase call ins as millions of people celebrate birthdays every day when compare to a call in advice centered on business ideas as not everyone has a business idea every day and will need advice on. Infact people are less likely to call in seeking for advice on a business idea. They would rather actually want to meet one on one with experts for areas of improvement.
Lastly, the survey may not have been holistic enough to capture everyone’s views on call in advice programs. Even though it is stated that a nation wide view survey was conducted. It could have only captured interest of those who listened to radioprograms. How about those who do not listen. How can they be captured as they also make for the population that can be captured and added to listeners of a program. How do we grab their attention and turn them from radio haters to radio lovers?
In conclusion, if the manager of KICK is more specific in terms of the particular type of call in advice program, and is more realistic with regards to the nature of Medway as against Rockville, then his recommendations can be given more thought. Also a more holistic survey should be carried out in Medway to ascertain if indeed Medway radio station listeners like call in advice programs.
| Post date | Users | Rates | Link to Content |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 10 2
No. of Spelling Errors: 8 2
No. of Sentences: 21 15
No. of Words: 556 350
No. of Characters: 2553 1500
No. of Different Words: 242 200
Fourth Root of Number of Words: 4.856 4.7
Average Word Length: 4.592 4.6
Word Length SD: 2.482 2.4
No. of Words greater than 5 chars: 178 100
No. of Words greater than 6 chars: 112 80
No. of Words greater than 7 chars: 78 40
No. of Words greater than 8 chars: 39 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.476 21.0
Sentence Length SD: 16.806 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.328 0.35
Sentence-Para Coherence: 0.537 0.50
Sentence-Sentence Coherence: 0.119 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 724, Rule ID: A_UNCOUNTABLE[1]
Message: Uncountable nouns are usually not used with an indefinite article. Use simply 'advice'.
Suggestion: advice
...other passangers listen to his need for an advice on a specific topic. Why not just ask t...
^^^^^^^^^
Line 5, column 243, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...ay interest people more than the other. Hence it could be that Rockville centered on ...
^^^^^
Line 7, column 110, Rule ID: SENTENCE_FRAGMENT[2]
Message: “Even though” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...one’s views on call in advice programs. Even though it is stated that a nation wide view su...
^^^^^^^^^^^
Line 7, column 142, Rule ID: NATION_WIDE[1]
Message: Did you mean 'nationwide'?
Suggestion: nationwide
...ograms. Even though it is stated that a nation wide view survey was conducted. It could hav...
^^^^^^^^^^^
Line 7, column 413, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ed and added to listeners of a program. How do we grab their attention and turn the...
^^^
Line 9, column 248, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...ommendations can be given more thought. Also a more holistic survey should be carrie...
^^^^
Transition Words or Phrases used:
actually, also, first, firstly, hence, if, lastly, may, second, secondly, so, then, while, for instance, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 23.0 12.9520958084 178% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 93.0 55.5748502994 167% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2619.0 2260.96107784 116% => OK
No of words: 556.0 441.139720559 126% => OK
Chars per words: 4.71043165468 5.12650576532 92% => OK
Fourth root words length: 4.85588840946 4.56307096286 106% => OK
Word Length SD: 2.57595840311 2.78398813304 93% => OK
Unique words: 251.0 204.123752495 123% => OK
Unique words percentage: 0.451438848921 0.468620217663 96% => OK
syllable_count: 847.8 705.55239521 120% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 89.1748792593 57.8364921388 154% => OK
Chars per sentence: 119.045454545 119.503703932 100% => OK
Words per sentence: 25.2727272727 23.324526521 108% => OK
Discourse Markers: 5.36363636364 5.70786347227 94% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.234752776011 0.218282227539 108% => OK
Sentence topic coherence: 0.0694819967896 0.0743258471296 93% => OK
Sentence topic coherence SD: 0.0724348631099 0.0701772020484 103% => OK
Paragraph topic coherence: 0.14014400962 0.128457276422 109% => OK
Paragraph topic coherence SD: 0.0567230736928 0.0628817314937 90% => OK
Essay readability:
automated_readability_index: 13.4 14.3799401198 93% => Automated_readability_index is low.
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 10.33 12.5979740519 82% => OK
dale_chall_readability_score: 8.06 8.32208582834 97% => OK
difficult_words: 112.0 98.500998004 114% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.