Companies use advertisements to influence people about thinks sometimes which they don`t need. Give your opinion about this practice?
These days there is an ongoing discussion among people about enormous influence by advertisement on social behavior. While it is possible to claim that many companies by vivacious advertisement encourage to overbuy their products, in my opinion, this is not supported by facts. In this elaboration, I will explain my point of view by analyzing two most common practice on the market.
There are several reasons why companies use top models and sports stars in their campaign. One of them is that majority of the society recognizes them and believe, which may lead to tremendously increase in trust to such company and to increased seals rate. To illustrate, the scientist at the Ohio University discovered that after advertisement made by Gillette with the cooperation of Ronaldo the number of sold products increased almost by 60%, while sales of Nivea products fall down by 50%. But this only proofs that advertisement can change the preference of the customers of the company, not the product itself.
Those people who argue for a psychological influence in radio or television commercials are also right. Many companies use hideous tricks and behavioral psychology to focus customers attention on their product. But on the other hand, there is no scientific research of that perilous problem which shows that this may lead to increased sales rate.
This essay discussed how modern vivacious commercials may impact on social preferences. While there may be unethical practices on advisement market, in my opinion, companies by such one-way communication to a customer cannot force him to buy over needs.
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Grammar and spelling errors:
Line 1, column 205, Rule ID: ALLOW_TO[1]
Message: Did you mean 'overbuying'? Or maybe you should add a pronoun? In active voice, 'encourage' + 'to' takes an object, usually a pronoun.
Suggestion: overbuying
...es by vivacious advertisement encourage to overbuy their products, in my opinion, this is ...
^^^^^^^^^^
Transition Words or Phrases used:
also, but, if, may, so, while, in my opinion, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.5418719212 76% => OK
Auxiliary verbs: 7.0 6.10837438424 115% => OK
Conjunction : 7.0 8.36945812808 84% => OK
Relative clauses : 9.0 5.94088669951 151% => OK
Pronoun: 25.0 20.9802955665 119% => OK
Preposition: 46.0 31.9359605911 144% => OK
Nominalization: 12.0 5.75862068966 208% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1358.0 1207.87684729 112% => OK
No of words: 258.0 242.827586207 106% => OK
Chars per words: 5.26356589147 5.00649968141 105% => OK
Fourth root words length: 4.00778971557 3.92707691288 102% => OK
Word Length SD: 2.93722761313 2.71678728327 108% => OK
Unique words: 158.0 139.433497537 113% => OK
Unique words percentage: 0.612403100775 0.580463131201 106% => OK
syllable_count: 426.6 379.143842365 113% => OK
avg_syllables_per_word: 1.7 1.57093596059 108% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.6157635468 108% => OK
Article: 1.0 1.56157635468 64% => OK
Subordination: 3.0 1.71428571429 175% => OK
Conjunction: 2.0 0.931034482759 215% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 3.65517241379 109% => OK
Performance on sentences:
How many sentences: 12.0 12.6551724138 95% => OK
Sentence length: 21.0 20.5024630542 102% => OK
Sentence length SD: 41.2802077945 50.4703680194 82% => OK
Chars per sentence: 113.166666667 104.977214359 108% => OK
Words per sentence: 21.5 20.9669160288 103% => OK
Discourse Markers: 5.25 7.25397266985 72% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 1.0 5.33497536946 19% => OK
Sentences with positive sentiment : 6.0 6.9802955665 86% => OK
Sentences with negative sentiment : 3.0 2.75862068966 109% => OK
Sentences with neutral sentiment: 3.0 2.91625615764 103% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.219475926662 0.242375264174 91% => OK
Sentence topic coherence: 0.0745150437083 0.0925447433944 81% => OK
Sentence topic coherence SD: 0.0402640929108 0.071462118173 56% => OK
Paragraph topic coherence: 0.127762133905 0.151781067708 84% => OK
Paragraph topic coherence SD: 0.0547445477983 0.0609392437508 90% => OK
Essay readability:
automated_readability_index: 14.1 12.6369458128 112% => OK
flesch_reading_ease: 41.7 53.1260098522 78% => OK
smog_index: 8.8 6.54236453202 135% => OK
flesch_kincaid_grade: 12.7 10.9458128079 116% => OK
coleman_liau_index: 13.23 11.5310837438 115% => OK
dale_chall_readability_score: 8.96 8.32886699507 108% => OK
difficult_words: 70.0 55.0591133005 127% => OK
linsear_write_formula: 11.5 9.94827586207 116% => OK
gunning_fog: 10.4 10.3980295567 100% => OK
text_standard: 9.0 10.5123152709 86% => OK
What are above readability scores?
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Rates: 77.7777777778 out of 100
Scores by essay e-grader: 70.0 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.