Some people think advertisements may have positive economic effects whereas others think there are negative social effects because individuals are not satisfied with who they are and what they have. Discuss both views and give your own opinion.
People have sparked a controversy over the influence of promotional campaigns on society. While its opponents believe in its detrimental impact on the mental well-being of various populations, I would argue that advertising remains a useful tool for business.
On the one hand, it is undeniable that human’s psyche can be negatively affected by advertisements. To begin with, when a product breaks into market, most firms tend to associate it with beauty, success or perfection, and consumers may subliminally form a distorted view about the prerequisite of fulfillment due to an exposure to such contents. Consequently, an inferiority complex may arise, in which individuals are pressured to conform to the so-called societal ideals. Nevertheless, in many circumstances, the public has been entitled to block or skip commercials, as we see on online platforms like Facebook or Youtube. Therefore, it is consumers themselves who mostly control whether they are swayed by advertisements, so solely attributing their mental problems to them may be unconvincing.
On the other hand, despite the above drawbacks, it seems to me that the positive contributions of promotion to business success are more significant. In fact, as technological advancements have been increasingly applied to manufacture, the market is becoming saturated with homogenous products, whereas advertising, in which each company utilises a distinct technique, can enable them to reveal their uniqueness, gain a competitive edge and boost sales. For example, no sooner had Aba, a Vietnamese detergent brand, poured money into TV commercials, than its revenue edged out that of competitors, which only used classified ads or promotional flyers. In fact, the success of an enterprise can also be explained by other factors, such as budget management. However, advertisement caters to creating brand awareness, so their role in creating brand awareness and motivating purchases can be seen as indispensable.
In conclusion, although the harmful psychological effect of promotion has been widely acknowledged, I opine that they are pale in comparison with its economic benefits.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2024-11-29 | phuong cao | 89 | view |
| 2019-12-20 | idid382002 | 84 | view |
| 2019-12-03 | Tran Thanh Phuong | 66 | view |
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Grammar and spelling errors:
Line 1, column 194, Rule ID: EN_GB_SIMPLE_REPLACE
Message: I is a common American expression, in British English it is more common to use: I
Suggestion: I
...ntal well-being of various populations, I would argue that advertising remains a ...
^
Line 5, column 551, Rule ID: COMMA_THAN[1]
Message: Did you mean 'then'?
Suggestion: then
...rand, poured money into TV commercials, than its revenue edged out that of competito...
^^^^
Line 7, column 101, Rule ID: EN_GB_SIMPLE_REPLACE
Message: I is a common American expression, in British English it is more common to use: I
Suggestion: I
...promotion has been widely acknowledged, I opine that they are pale in comparison ...
^
Transition Words or Phrases used:
also, but, consequently, however, if, may, nevertheless, so, therefore, well, whereas, while, for example, in conclusion, in fact, such as, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 13.1623246493 114% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 7.0 10.4138276553 67% => OK
Relative clauses : 10.0 7.30460921844 137% => OK
Pronoun: 25.0 24.0651302605 104% => OK
Preposition: 49.0 41.998997996 117% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1834.0 1615.20841683 114% => OK
No of words: 325.0 315.596192385 103% => OK
Chars per words: 5.64307692308 5.12529762239 110% => OK
Fourth root words length: 4.24591054749 4.20363070211 101% => OK
Word Length SD: 3.38884490977 2.80592935109 121% => OK
Unique words: 214.0 176.041082164 122% => OK
Unique words percentage: 0.658461538462 0.561755894193 117% => OK
syllable_count: 576.9 506.74238477 114% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 5.0 2.52805611222 198% => OK
Subordination: 6.0 2.10420841683 285% => Less adverbial clause wanted.
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 10.0 4.76152304609 210% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 20.2975951904 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 56.9167356135 49.4020404114 115% => OK
Chars per sentence: 141.076923077 106.682146367 132% => OK
Words per sentence: 25.0 20.7667163134 120% => OK
Discourse Markers: 13.2307692308 7.06120827912 187% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 3.0 5.01903807615 60% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.146614618731 0.244688304435 60% => OK
Sentence topic coherence: 0.0461309603976 0.084324248473 55% => OK
Sentence topic coherence SD: 0.0370979636281 0.0667982634062 56% => OK
Paragraph topic coherence: 0.0880022658803 0.151304729494 58% => OK
Paragraph topic coherence SD: 0.0301404360808 0.056905535591 53% => OK
Essay readability:
automated_readability_index: 17.6 13.0946893788 134% => OK
flesch_reading_ease: 29.18 50.2224549098 58% => Flesch_reading_ease is low.
smog_index: 13.0 7.44779559118 175% => OK
flesch_kincaid_grade: 15.4 11.3001002004 136% => OK
coleman_liau_index: 15.73 12.4159519038 127% => OK
dale_chall_readability_score: 10.85 8.58950901804 126% => OK
difficult_words: 123.0 78.4519038076 157% => OK
linsear_write_formula: 12.5 9.78957915832 128% => OK
gunning_fog: 12.0 10.1190380762 119% => OK
text_standard: 13.0 10.7795591182 121% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.