Nowadays many businesses are choosing to sponsor popular sports with the intention of accelerating their sales turnover. They invest money to support star players or teams, tournaments or to develop infrastructure of sports. In turn to this investment they get opportunities such as, print the company logo on jerseys of players, telecast commercial advertisements during matches if the game is lively broadcasting, display company products on site the game or receive an acknowledgement at the event program. However, people have divided on their opinion regarding sponsoring sports and some people argue that it has mutual benefits to both groups while, others point out that it can damage the spirit of the sports. This essay aims to discuss both views and come to a conclusion.
To start with, by sponsoring sports many companies get numerous advantages such as, access to wider number of people to promote their products or services, stand out from other competitors and improve the company or brand image. For an example, the Coca Cola Company, who the official beverage of last Olympic game had been able to promote their product into almost three fourth of global population and had recorded a growing of sales for two consecutive years after the game. On the other hand the Olympic committee also got a chance to give valuable prizes to Olympic players and improve the infrastructure in athletic games in developing countries by using this sponsored money. Therefore, it is very evident that both parties in agreement get advantages.
However, people who oppose this idea tell that money and sports should be kept apart as much as possible. When sport players are keen on money than sports, it can damage the quality of the game. There are so many evidences to prove that players or sport clubs are involved in scandals like match fixing to earn more money. Apart from that they also indicate that it can open the gates for undesirable companies to get into the field and promote their products. Although, cigarette companies are prohibited to sponsor sport events, it is quite common that rugby matches are sponsored by alcohol beverages.
In conclusion, sponsoring sports results immense amount of advantages to both sides. However, it has disadvantages which cannot be overlooked as well. Sport authorities and government should implement good rules and regulations to avoid such draw backs and get the maximum use of sponsored money for the sake of sports.
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Transition Words or Phrases used:
also, however, if, look, regarding, so, therefore, well, while, apart from, in conclusion, such as, to start with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 16.0 10.4138276553 154% => OK
Relative clauses : 12.0 7.30460921844 164% => OK
Pronoun: 27.0 24.0651302605 112% => OK
Preposition: 58.0 41.998997996 138% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 2078.0 1615.20841683 129% => OK
No of words: 403.0 315.596192385 128% => OK
Chars per words: 5.15632754342 5.12529762239 101% => OK
Fourth root words length: 4.48049772903 4.20363070211 107% => OK
Word Length SD: 2.71976598378 2.80592935109 97% => OK
Unique words: 224.0 176.041082164 127% => OK
Unique words percentage: 0.555831265509 0.561755894193 99% => OK
syllable_count: 648.0 506.74238477 128% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 65.9303396668 49.4020404114 133% => OK
Chars per sentence: 122.235294118 106.682146367 115% => OK
Words per sentence: 23.7058823529 20.7667163134 114% => OK
Discourse Markers: 7.76470588235 7.06120827912 110% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.214740459558 0.244688304435 88% => OK
Sentence topic coherence: 0.0670061654013 0.084324248473 79% => OK
Sentence topic coherence SD: 0.0618464779722 0.0667982634062 93% => OK
Paragraph topic coherence: 0.131676455847 0.151304729494 87% => OK
Paragraph topic coherence SD: 0.045992336124 0.056905535591 81% => OK
Essay readability:
automated_readability_index: 14.7 13.0946893788 112% => OK
flesch_reading_ease: 48.13 50.2224549098 96% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 12.94 12.4159519038 104% => OK
dale_chall_readability_score: 8.97 8.58950901804 104% => OK
difficult_words: 107.0 78.4519038076 136% => OK
linsear_write_formula: 14.0 9.78957915832 143% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.