The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
The manager memorandum about restoration of the time devoted to weather and local news to its formal level in order to increase the view count and to avoid further lose of advertising revenues is flawed and based on many assumptions. The main assumption made by the manager is that decreasing the time for weather and local news is the only main and sole reason for losing advertising revenues which may not be the case.
The manager has considered decreasing the time duration for weather and local news to be only reason for its losing advertising revenues. Lack of evidence is provided in this case to assume that decreasing time duration of the weather and local news only has led to losing advertising revenues. It might be the case that advertising firms may have found to invest in another television station to be profitable.So proper evidence is needed to evaluate the cause of canceling of advertising contracts with the television station.
Secondly, the manager has not mentioned the type of complaints that are received from the viewers regarding the weather and local news. It might be the case that there is some discrepancy in their news data. If complaints are about the decrease in time duration for the weather and local news then the argument made in memorandum by the manager can be strengthened. So the type of complaints received by the viewers needs to highlighted by the manager.
The manager has also not mentioned the amount of time duration that has been decreased for the weather and local news as "less" is quite a relative term and it could be said that the decrease might be not that significant and accounting the cancelling of advertising contracts due to this amount of decrease will not be reasonable. If the decrease is significant than it might strengthened the argument made in the memorandum by the manager.
In conclusion manager memorandum is flawed and has many assumptions which needs to be strengthened by providing evidence for decrease in time duration for weather and local new to be only reason for cancelling of advertising contracts, specifying the type of complaints received by the viewers and specifying the amount of time duration decreased for weather and local news.
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Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- not OK
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 374 350
No. of Characters: 1830 1500
No. of Different Words: 123 200
Fourth Root of Number of Words: 4.398 4.7
Average Word Length: 4.893 4.6
Word Length SD: 2.772 2.4
No. of Words greater than 5 chars: 121 100
No. of Words greater than 6 chars: 105 80
No. of Words greater than 7 chars: 79 40
No. of Words greater than 8 chars: 51 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 31.167 21.0
Sentence Length SD: 14.605 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.491 0.35
Sentence-Para Coherence: 0.704 0.50
Sentence-Sentence Coherence: 0.169 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... revenues which may not be the case. The manager has considered decreasing th...
^^^^^^
Line 3, column 7, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ues which may not be the case. The manager has considered decreasing the t...
^^^
Line 3, column 115, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...and local news to be only reason for its losing advertising revenues. Lack of evi...
^^
Line 3, column 419, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: So
...her television station to be profitable.So proper evidence is needed to evaluate t...
^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ntracts with the television station. Secondly, the manager has not mentioned ...
^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...needs to highlighted by the manager. The manager has also not mentioned the a...
^^
Line 7, column 345, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...unt of decrease will not be reasonable. If the decrease is significant than it mig...
^^
Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...de in the memorandum by the manager. In conclusion manager memorandum is flaw...
^^^
Transition Words or Phrases used:
also, if, may, regarding, second, secondly, so, then, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 1873.0 2260.96107784 83% => OK
No of words: 373.0 441.139720559 85% => More content wanted.
Chars per words: 5.02144772118 5.12650576532 98% => OK
Fourth root words length: 4.39467950092 4.56307096286 96% => OK
Word Length SD: 2.88651687567 2.78398813304 104% => OK
Unique words: 128.0 204.123752495 63% => More unique words wanted.
Unique words percentage: 0.343163538874 0.468620217663 73% => More unique words wanted or less content wanted.
syllable_count: 593.1 705.55239521 84% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 31.0 22.8473053892 136% => The Avg. Sentence Length is relatively long.
Sentence length SD: 91.0919483574 57.8364921388 157% => OK
Chars per sentence: 156.083333333 119.503703932 131% => OK
Words per sentence: 31.0833333333 23.324526521 133% => OK
Discourse Markers: 5.58333333333 5.70786347227 98% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 2.0 8.20758483034 24% => More positive sentences wanted.
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.286338158205 0.218282227539 131% => OK
Sentence topic coherence: 0.14404354859 0.0743258471296 194% => OK
Sentence topic coherence SD: 0.077197511574 0.0701772020484 110% => OK
Paragraph topic coherence: 0.202461297106 0.128457276422 158% => OK
Paragraph topic coherence SD: 0.0355376408598 0.0628817314937 57% => OK
Essay readability:
automated_readability_index: 17.8 14.3799401198 124% => OK
flesch_reading_ease: 40.01 48.3550499002 83% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.4 12.197005988 126% => OK
coleman_liau_index: 12.43 12.5979740519 99% => OK
dale_chall_readability_score: 7.5 8.32208582834 90% => OK
difficult_words: 55.0 98.500998004 56% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 14.4 11.1389221557 129% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.