Successful companies use advertisement to make more sales.
What can make an advertisement very effective?
Do you think this is a bad thing or a good thing for the society?
Nowadays, competition in the global market has amplified, and companies are trying several techniques to conquer the market, one of it is marketing through the advertisements. While some people advocate that this is an effective way to publicize product and others believe that keeping high product quality will automatically advertise it. In my opinion, I agree that advertisements through the internet or media are efficient ways to grow a company’s sales figure.
To begin with, advertisements through media, may it be through the internet or ads on television are effective. This is because about seventy percent of the population who have the ability to buy the advertised products belongs to this category, and are highly active on social media or a regular TV watcher. Thus, once they come across a product which has good to excellent reviews will be bought without any other thought if required by the user. As a consequence, this will help the company to boost their scales, and in addition, online stores, such as Amazon or Flipkart even have the international customers who are willing to buy a product if found satisfactory. Other modes, for example, publishing on printed newspaper or the billboards, do not have the feature to go through specifications of the product or to read other customer reviews. Therefore, the impact on the growth of the product in the market through this is mode is very minimal.
Some people who believe that marketing through advertisements is a very efficient way and I also agree with it. The reason for this is that people become aware of the different products in the market and they have the advantage of buying these products as required, with less blow to their pocket. Another reason is, for instance, a user is planning to buy a toaster, he can check online and select the range, type and price of the product as per his need, which, earlier to the internet was not possible.
To conclude, I would like to say that advertisements through television and the internet have gifted the world to shop all over the world as per their criterion, by initially going through the reviews of people who had an experience with the product.
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Comments
Many renowned organisations
Many renowned organisations advertise their products to further increase sales. Effective advertisements are those which attract more customers; an advert backed by established brand value or the one which showcases that the product has striking features is the most impactful. Successful companies pushing more adverts to increase their sales is not good for the society since small-scale companies lose their business, increasing unemployment rate.
To begin with, the ads which portray a brand which has already gained the trust of the people tend to attract more people. The brand's title would have already been passed to others by word of mouth and when a new product is released by such a company or its subsidiaries, it generally attracts more public attention, thus, increasing its sales. For instance, Bajaj is already known for releasing motorcycles with great features at a very reasonable price,thus, bajaj promoting KTM fetched more sales through the trust-of-service bajaj already had.
Likewise, when companies use the unique features of their product to advertise, the product certainly dominates competitors in sales. If a facility porvided by an item is beneficial for people and it is absent in its competitors and predecessors, showcasing such a facility would make an advertisement effective.
However, when a top company advertises more to increase its reach, it effects the small-scale industries go under due to their inability to advertise to the extent bigger companies do resulting in reduced sales. As and when a company closes, many employees working for it lose their job and on a whole, the society is effected by the increased jobless headcounts. To illustrate further, with Revlon increasing their adverts, many cosmetic companies went into the dark and its not that all of the jobless can get employment in Revlon itself.
To recapitulate, advertisements are more effective if the brand already has some fame. Successful companies trying to conquer the markets adversely effects the society due to shutdown of many smaller organisations resulting in spiked up unemployment.
Transition Words or Phrases used:
also, if, may, so, therefore, thus, while, for example, for instance, in addition, such as, in my opinion, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 13.1623246493 129% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 15.0 10.4138276553 144% => OK
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 28.0 24.0651302605 116% => OK
Preposition: 54.0 41.998997996 129% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 1829.0 1615.20841683 113% => OK
No of words: 368.0 315.596192385 117% => OK
Chars per words: 4.97010869565 5.12529762239 97% => OK
Fourth root words length: 4.37987740619 4.20363070211 104% => OK
Word Length SD: 2.8632885385 2.80592935109 102% => OK
Unique words: 193.0 176.041082164 110% => OK
Unique words percentage: 0.524456521739 0.561755894193 93% => More unique words wanted or less content wanted.
syllable_count: 574.2 506.74238477 113% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 3.0 0.809619238477 371% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 20.2975951904 138% => The Avg. Sentence Length is relatively long.
Sentence length SD: 44.1468769627 49.4020404114 89% => OK
Chars per sentence: 140.692307692 106.682146367 132% => OK
Words per sentence: 28.3076923077 20.7667163134 136% => OK
Discourse Markers: 9.23076923077 7.06120827912 131% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.131801751728 0.244688304435 54% => OK
Sentence topic coherence: 0.0552887147178 0.084324248473 66% => OK
Sentence topic coherence SD: 0.0254862110204 0.0667982634062 38% => Sentences are similar to each other.
Paragraph topic coherence: 0.0871229511118 0.151304729494 58% => OK
Paragraph topic coherence SD: 0.0243112509974 0.056905535591 43% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 16.1 13.0946893788 123% => OK
flesch_reading_ease: 43.06 50.2224549098 86% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 14.2 11.3001002004 126% => OK
coleman_liau_index: 11.84 12.4159519038 95% => OK
dale_chall_readability_score: 8.72 8.58950901804 102% => OK
difficult_words: 86.0 78.4519038076 110% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 13.2 10.1190380762 130% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.