The following appeared in a memorandum from the manager of WWAC radio station.
"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."
The argument made by the manager of the WWAC radio station above states some facts such as, the decline in the number of listeners to the radio station, the increase in the population in the listening area, and that some local stores that sell recorded music have closed. The author, based on these facts, makes a conclusion about the reason of the decline of the number of listeners, and so that, he makes a recommendation that the station should change to news and talk format instead of music. In his/her build of the argument, the author lacked further investigations that are needed to make the recommendation more substantiated
first, the author mentioned that retired people have moved to the area recently, and assumed that their lack of interest in music is the direct reason of the decline of the number of listeners to the station and the closing of the recorded music stores. such an assumption needs more study to be proven veracious. that is, the kind of format they prefer to listen to were not studied in a realistic way. A survey that asks those new residents about their taste of music would strengthen the idea.
Furthermore, new residents moving to an area is not an indicator that they supplanted other residents, consequently, before the decline mentioned by the other ever occured, there were people who listen to the station and like what they air. In this contrext, A question that has to be answered is, did the people who had listened to the station till the mentioned decline happenned move from the area? and if not, what reasons swayed them away from listening to the station they used to listen to?
Finally, the author suggested that the station may change the format to news and talk, based on the fact that this format is increasingly popular in the area. A study to the industry of this kind of radio (news and talk) has to be made in order to see the main reason of this popularity of that kind, maybe a political situation the area witnesses in the mean time is the cause of such an increase, and they may be a station that has a wide spread reputation in the area of its reliability and veracity of its news. if this is the case, switching to that format would be meaningless, as the station will see a decline again in the number of listeners when the situation that is attarcting people to listen to that kind fades away, also, it would face a competition with a station that is experienced in that field.
In conclusion, the evidences that are used by the author to derive such a recommendation, may at the first glance seem reasonable. However, more investigations and questions need to take place and be answered in order to make the switch of the format sound and plausible.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 483 350
No. of Characters: 2188 1500
No. of Different Words: 188 200
Fourth Root of Number of Words: 4.688 4.7
Average Word Length: 4.53 4.6
Word Length SD: 2.543 2.4
No. of Words greater than 5 chars: 138 100
No. of Words greater than 6 chars: 92 80
No. of Words greater than 7 chars: 63 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 40.25 21.0
Sentence Length SD: 23.087 7.5
Use of Discourse Markers (%): 0.833 0.12
Sentence-Text Coherence: 0.398 0.35
Sentence-Para Coherence: 0.675 0.50
Sentence-Sentence Coherence: 0.172 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 634, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ke the recommendation more substantiated first, the author mentioned that retired...
^^^^^^^^
Line 2, column 260, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Such
...e closing of the recorded music stores. such an assumption needs more study to be pr...
^^^^
Line 2, column 320, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: That
...eeds more study to be proven veracious. that is, the kind of format they prefer to l...
^^^^
Line 2, column 390, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a realistic way" with adverb for "realistic"; eg, "in a hasty manner" with "hastily".
...ey prefer to listen to were not studied in a realistic way. A survey that asks those new residents...
^^^^^^^^^^^^^^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e of music would strengthen the idea. Furthermore, new residents moving to an ...
^^^^^
Line 3, column 408, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: And
...d decline happenned move from the area? and if not, what reasons swayed them away f...
^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...o the station they used to listen to? Finally, the author suggested that the s...
^^^^^
Line 4, column 520, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...s reliability and veracity of its news. if this is the case, switching to that for...
^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...on that is experienced in that field. In conclusion, the evidences that are us...
^^^^^
Transition Words or Phrases used:
also, consequently, finally, first, furthermore, however, if, may, so, then, as to, in conclusion, kind of, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 24.0 13.6137724551 176% => OK
Pronoun: 42.0 28.8173652695 146% => Less pronouns wanted
Preposition: 78.0 55.5748502994 140% => OK
Nominalization: 23.0 16.3942115768 140% => OK
Performance on vocabulary words:
No of characters: 2242.0 2260.96107784 99% => OK
No of words: 482.0 441.139720559 109% => OK
Chars per words: 4.65145228216 5.12650576532 91% => OK
Fourth root words length: 4.68556276237 4.56307096286 103% => OK
Word Length SD: 2.61668186522 2.78398813304 94% => OK
Unique words: 208.0 204.123752495 102% => OK
Unique words percentage: 0.43153526971 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 707.4 705.55239521 100% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 34.0 22.8473053892 149% => The Avg. Sentence Length is relatively long.
Sentence length SD: 101.939482848 57.8364921388 176% => OK
Chars per sentence: 160.142857143 119.503703932 134% => OK
Words per sentence: 34.4285714286 23.324526521 148% => OK
Discourse Markers: 8.21428571429 5.70786347227 144% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.216291521353 0.218282227539 99% => OK
Sentence topic coherence: 0.0790605998761 0.0743258471296 106% => OK
Sentence topic coherence SD: 0.0621124845644 0.0701772020484 89% => OK
Paragraph topic coherence: 0.118244250153 0.128457276422 92% => OK
Paragraph topic coherence SD: 0.0616674434376 0.0628817314937 98% => OK
Essay readability:
automated_readability_index: 17.7 14.3799401198 123% => OK
flesch_reading_ease: 45.43 48.3550499002 94% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.4 12.197005988 126% => OK
coleman_liau_index: 10.28 12.5979740519 82% => OK
dale_chall_readability_score: 8.21 8.32208582834 99% => OK
difficult_words: 88.0 98.500998004 89% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 15.6 11.1389221557 140% => OK
text_standard: 18.0 11.9071856287 151% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.