The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising
The argument as presented by the advertising director of Super Screen Movie Production Company to reallocate a larger share of revenue in building awareness in the public through advertisement seems quite complete at first glance but when viewed thoroughly one can see various aspects in the statement that can seriously be questioned thus weakening the argument . So if the director reconsiders these flaws in the argument and tries to reformulate the core idea of the argument by backing it with enough evidences cAN certainly strengthen the base for the argument.
Firstly as claimed by the marketing department , the decreased viewership of the movies produced by the company in the past year compared to any other year seems quite apocryphal because of lack of enough quantitative figures to support the claim which if followed with the increase in percentage of positive reviews per movie by the critics ultimately leads to a certain conclusion which may not possibly the true reason behind such a situation. These claims as put forth should be adequately backed in order to be fail-safe when questioned . Moreover, the trend of the past year may not necessarily be followed in the coming year for which adequate statistical data should be corrected in order to understand the true scenario .Also,it may be the case that the past year has seen a significant amount of immigration to another town which has certainly decreased the number of people who have viewed the movie . The claim as put forth by the marketing department may be concerned with the local audience viewership and at the same time the positive responses by the movie reviewers may be from a global perspective . So,making a decision based on such a claim may prove to be disastrous if scope of the claim is not kept in mind.
Secondly, as concluded by the director regarding the reach of these reviews to the audience is quite apt if the above claim is true to the fact but at the same time due to incomplete framwork of the claim this conclusion is valid to a certain extent and therefore the decision taken by the production company to invest in advertising may or maynot prove to be beneficial . Also,the reasoning that the decrease in viewership is due to the lack of awareness rather than due to poor quality of movies is quite bold to make as it do lack enough evidences to make such a claim .
Alas,in concluding the review of this argument I would like the director to review and reframe the above argument so as to make its base concrete so that it can stand the test when present infront of the committee .
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 10 15
No. of Words: 448 350
No. of Characters: 2118 1500
No. of Different Words: 206 200
Fourth Root of Number of Words: 4.601 4.7
Average Word Length: 4.728 4.6
Word Length SD: 2.7 2.4
No. of Words greater than 5 chars: 143 100
No. of Words greater than 6 chars: 114 80
No. of Words greater than 7 chars: 91 40
No. of Words greater than 8 chars: 59 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 44.8 21.0
Sentence Length SD: 18.203 7.5
Use of Discourse Markers (%): 0.9 0.12
Sentence-Text Coherence: 0.409 0.35
Sentence-Para Coherence: 0.668 0.50
Sentence-Sentence Coherence: 0.117 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 363, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...e questioned thus weakening the argument . So if the director reconsiders these fl...
^^
Line 5, column 47, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...y as claimed by the marketing department , the decreased viewership of the movies...
^^
Line 5, column 74, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ng department , the decreased viewership of the movies produced by the company in...
^^
Line 5, column 255, Rule ID: IF_IS[2]
Message: Did you mean 'is'?
Suggestion: is
...tive figures to support the claim which if followed with the increase in percentag...
^^
Line 5, column 543, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...in order to be fail-safe when questioned . Moreover, the trend of the past year ma...
^^
Line 5, column 730, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...in order to understand the true scenario .Also,it may be the case that the past ye...
^^
Line 5, column 732, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Also
... order to understand the true scenario .Also,it may be the case that the past year h...
^^^^
Line 5, column 736, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , it
...er to understand the true scenario .Also,it may be the case that the past year has ...
^^^
Line 5, column 912, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...mber of people who have viewed the movie . The claim as put forth by the marketing...
^^
Line 5, column 1117, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...viewers may be from a global perspective . So,making a decision based on such a cl...
^^
Line 5, column 1122, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , making
...rs may be from a global perspective . So,making a decision based on such a claim may pr...
^^^^^^^
Line 9, column 371, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ing may or maynot prove to be beneficial . Also,the reasoning that the decrease in...
^^
Line 9, column 378, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , the
... or maynot prove to be beneficial . Also,the reasoning that the decrease in viewersh...
^^^^
Line 9, column 572, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ck enough evidences to make such a claim . Alas,in concluding the review of...
^^
Line 9, column 575, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...enough evidences to make such a claim . Alas,in concluding the review of this ar...
^^^^^^^
Line 13, column 5, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , in
...ences to make such a claim . Alas,in concluding the review of this argument ...
^^^
Line 13, column 115, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...o review and reframe the above argument so as to make its base concrete so that it can s...
^^^^^^^^
Line 13, column 214, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...st when present infront of the committee .
^^
Line 15, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...n present infront of the committee .
^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, may, moreover, regarding, second, secondly, so, then, therefore, thus, as to, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 77.0 55.5748502994 139% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2163.0 2260.96107784 96% => OK
No of words: 444.0 441.139720559 101% => OK
Chars per words: 4.87162162162 5.12650576532 95% => OK
Fourth root words length: 4.5903493882 4.56307096286 101% => OK
Word Length SD: 2.75310858129 2.78398813304 99% => OK
Unique words: 203.0 204.123752495 99% => OK
Unique words percentage: 0.457207207207 0.468620217663 98% => OK
syllable_count: 684.9 705.55239521 97% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 10.0 19.7664670659 51% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 44.0 22.8473053892 193% => The Avg. Sentence Length is relatively long.
Sentence length SD: 114.451256 57.8364921388 198% => OK
Chars per sentence: 216.3 119.503703932 181% => OK
Words per sentence: 44.4 23.324526521 190% => OK
Discourse Markers: 12.2 5.70786347227 214% => Less transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 19.0 5.25449101796 362% => Less language errors wanted.
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.152758818567 0.218282227539 70% => OK
Sentence topic coherence: 0.0569800699973 0.0743258471296 77% => OK
Sentence topic coherence SD: 0.0478328417026 0.0701772020484 68% => OK
Paragraph topic coherence: 0.0759624453313 0.128457276422 59% => OK
Paragraph topic coherence SD: 0.0415471529499 0.0628817314937 66% => OK
Essay readability:
automated_readability_index: 23.7 14.3799401198 165% => OK
flesch_reading_ease: 35.28 48.3550499002 73% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 19.3 12.197005988 158% => OK
coleman_liau_index: 11.85 12.5979740519 94% => OK
dale_chall_readability_score: 9.2 8.32208582834 111% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 19.6 11.1389221557 176% => OK
text_standard: 20.0 11.9071856287 168% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.